NHL cultivates Fanatics

NHL closes the door

The NHL is going all in with Fanatics, announcing a long-term agreement that “expands the scale and scope” of Fanatics’ relationship with the League. As part of the new deal, Fanatics will now be the official manufacturer of a broad range of NHL apparel and headwear, including replica jerseys, as well as hot market merchandise […]

NBC locks in TNF voices

NBC locks in TNF voices (Facebook)

NBC is turning to multi-platinum recording artist Pentatonix to perform the show open for its new Thursday Night Football package, with Weekend Go, inspired by their original hit Sing. The show open “celebrates the start of the NFL weekend, with game highlights and player cameos” starting Nov. 3 with the Falcons/Bucs on NFL Network before […]

The CW is feeling dirty

CBS gets Tough

The CW Network is getting a little dirty through a new deal with Tough Mudder that will see the active lifestyle brand debut a new multi-platform, six-part series on CW Seed and The CW in 2017. The series will focus on a group who make up a team with the single purpose of coming together […]

The NBA opens New Era

The NBA opens New Era

The NBA named New Era as the official authentic headwear provider of the league via an expanded global licensing partnership. The deal spans the NBA, WNBA and NBA Development League. The brand will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm, Conference Finals and NBA Finals. As part […]

Mike Tirico’s new ride

Mike Tirico's new ride

Let’s open with some talent news. NBC Sports Group is putting Mike Tirico in the saddle for his first-ever horse racing assignment, announcing that he will host NBC’s primetime coverage of the 2016 Breeders’ Cup World Championships from Santa Anita Park on Nov. 5. Since joining NBC Sports Group in July, Tirico has served as […]

Ahead of playoffs, MLS CMO dissects 2016 season

Ahead of playoffs, MLS CMO dissects 2016 season  (Facebook)

With the MLS regular season in the books and playoffs about to gear up, the league finished play on a high note with upticks throughout its traditional markers ranging from attendance to viewership to access. Yesterday’s Decision Day clinched postseason spots for the Audi 2016 MLS Cup Playoffs, with the Red Bulls and NYCFC clinching […]

Cubs clincher makes FS1 history

YouTube TV takes on the World

FS1 delivered its own heater with the Cubs’ clincher of the NLCS to open the doors to the World Series. The 5-0 win over the Dodgers delivered an average audience of 9,706,000 viewers, according to the channel, with a 6.3 overnight rating, marking the most-watched and highest-rated telecast in FS1 history, according to Nielsen fast […]

NBA Digital’s weekly VR date

NBA unveils TV slate

NBA Digital locked in a deal with NextVR to offer fans a live stream of at least one NBA League Pass game per week in VR during the 2016-17 season to mark the first regular schedule of live games delivered in VR by a professional sports league. The deal also sees NextVR become the “Official […]

Turner plots CES sequel

Turner plots CES sequel

Turner Sports will once again tackle CES, detailing its plans for its Sports Business Innovation showcase at CES 2017 in Las Vegas. Jan. 5 will see a full-day schedule that will see a slate of panels that include NBA Commissioner Adam Silver and NCAA President Mark Emmert joining Grant Hill and WNBA star Sue Bird […]

NFL looks to sack ratings dip

SI TV branches out

Amid headlines analyzing a ratings drop for the NFL, Commissioner Roger Goodell tackled the issue with reporters yesterday, noting that the league isn’t looking for excuses. “It’s something that I don’t think there’s a single reason for. I really don’t. We look at all those factors,” Goodell said from the fall league meeting in Houston. […]