Kellogg takes another scoop of Team USA

Kellogg’s takes another scoop of Team USA (Facebook)

Kellogg Company renewed ties with the USOC in a partnership extension that will run through the 2018 and 2020 Olympic and Paralympic Games. Kellogg’s sponsorship category covers hot and cold cereal as well as granola, portable breakfasts and frozen breakfast. “It is an honor to continue to be associated with the USOC, and to help […]

The NHL preps blowout for centennial

The NHL preps blowout for centennial

The NHL is going big for its 100th anniversary, detailing plans to celebrate the milestone with a slate of initiatives that begin on Jan. 1 in Toronto with the NHL Centennial Classic outdoor game between the Red Wings/Maple Leafs. Wayne Gretzky is on-board to serve as the official ambassador, with events set to include a […]

Guber/Leonsis lock in Liquid metal


Another day, another sports powerhouse getting into the eSports scene, this time with the announcement that Team Liquid was selling controlling interest in their team to an ownership group led Peter Guber and Ted Leonsis (along with Magic Johnson). Steve Arhancet and Victor Goossens will continue in their respective roles as Co-CEOs of Team Liquid. […]

NBC trots out new racing deal

NBC trots out new racing deal (Facebook)

NBC Sports Group continues to stock up its horse racing portfolio, locking in a deal with The Stronach Group for the world’s richest thoroughbred race, the $12 Million Pegasus World Cup Invitational. The event takes place on Jan. 28 at Gulfstream Park in Hallandale Beach, Florida with the inaugural running will see NBC offer a […]

Industry mourns loss of Palmer

Industry mourns loss of Palmer

RIP to the great Arnold Palmer, whose death at the age of 87 prompted tributes from around the industry, not only as a golf great who more than 90 golf tournaments, but also as TV and marketing’s first big golf star. As co-founder of Golf Channel, Palmer was honored throughout the day by the network, […]

DGital Media breaks down its partnership blitz

DGital Media breaks down its partnership blitz

As podcasting continues to flourish , not only in popularity as on-demand content but also with the sheer breadth of choices now available, DGital Media has served up a steady stream of headlines with its recent high-profile partnerships. Recent agreements in the sports space alone span from Sports Illustrated and Learfield to talent such as […]

Fuse plugs into eSports

Fuse plugs into eSports (Facebook)

Fuse is making a major play into eSports, announcing a deal to become the exclusive music sponsor for ESL One New York 2016 from Oct. 1-2 at Barclays Center in Brooklyn with duo Krewella on deck to close out the event with a performance. The agreement marks the network’s entrance into eSports and the network […]

The NBA’s data play

The NBA harnesses its honors

The NBA locked in a multiyear partnership with Sportradar and Second Spectrum designed to expand the league’s global stats distribution and implement a new league-wide player-tracking system. The deal launches with the 2017-18 season, where Sportradar will beef up availability of statistical information for the NBA, WNBA and NBA Development League and deliver data to […]

Formula 1 eyes US targets

F1 TV taps Playmaker Media

New Formula 1 Chairman Chase Carey is looking to place roots in the US, telling that the sport will be targeting American cities beyond Austin, including New York, Miami and Los Angeles. “There is a big untapped audience in the US. I don’t want to criticize the efforts in the past, because I don’t […]

Big Ten hoops ready to roll

Big Ten hoops ready to roll (Facebook)

The Big Ten’s TV slate for the 2016-17 men’s basketball conference games is out with coverage set to begin Dec. 27 as four contests tip off on ESPN2 featuring Illinois/Maryland, Michigan State/Minnesota. Northwestern/Penn State and Rutgers/Wisconsin. CBS Sports begins its slate on Jan. 8 with Wisconsin/Purdue. Overall, CBS Sports will carry eight games on Sundays […]