Favre’s new career

Favre's new career

Brett Favre has been drafted by SiriusXM NFL Radio, marking the first regular sports media role for the three-time NFL MVP since he retired after the 2010 season. Favre will host a series of hour-long broadcasts during this season starting Aug. 5 at 6p with a special “Town Hall” style show from Canton. Favre will […]

Olympic Channel prepares for liftoff

Bridgestone treads deeper Olympic run (Facebook)

The International Olympic Committee locked in a launch day for the new Olympic Channel, announcing a debut after the Closing Ceremony of the Rio Olympic Games on Aug. 21 via a mobile app for Android and iOS devices and at olympicchannel.com. The free platform will serve up original programming, live sports events, news and highlights […]

IndyCar goes off-Target

IndyCar goes off-Target (Facebook)

Target is ending its long run with IndyCar and will leave Chip Ganassi Racing after 27 years, according to FOX Sports. The departure comes as the brand reevalutes its marketing strategy under new chairman Brian Cornell. The company’s contract with Ganassi runs through next year.

Tom Jackson’s run ends

Tom Jackson’s run ends (ESPN)

An end of an era is in store for ESPN’s NFL coverage this season with reports that stalwart Tom Jackson will leave the company. First broken by the New York Daily News and since confirmed by multiple other outlets, the staple analyst would have returned to Sunday NFL Countdown for his 30th season this fall. […]

NBC adds muscle to Underwood’s might

NBC adds muscle to Underwood’s might

NBC Sports is adding a dozen NFL players to join Carrie Underwood for her performance of “Oh, Sunday Night,” this season. The new anthem Sunday Night Football will get a sneak preview during NBC’s coverage of the Rio Olympics. Athletes include: Odell Beckham, Jr.; Antonio Brown; Dez Bryant; Kam Chancellor; Khalil Mack; Eli Manning; Tyrann […]

Twitter continues All-Star deals

NBC RSNs play ball (Facebook)

Another day, another deal for Twitter, which announced that the platform will now live stream weekly out-of-market games from MLB and the NHL via a new partnership with MLBAM. Meanwhile, 120 Sports will also produce an exclusive, nightly multi-sports highlights show called The Rally that will run on Twitter. Live streams will run once-per-week for […]

FOX Sports RSNs get ice stream

NHL backs Everyone (Facebook)

Meanwhile, FOX Sports Regional Networks locked in an agreement to begin live streaming local NHL telecasts starting with the new season. The new multi-year deal will see NHL games televised on FOX Sports Regional Networks (RSNs) available for live streaming on FOX Sports GO to customers of participating pay-TV providers and allows distributors, including new […]

Campus Insiders scores a birdie

Campus Insiders scores a birdie

Twitter continued its blaze of sports video partnerships, announcing a digital media rights partnership with Campus Insiders that will include live streaming of more than 300 college sports events. The deal follows other recent partnerships for Twitter that includes the Pac-12 and the NBA (along with Thursday Night Football). The new agreement will see Twitter […]

IOC throws Russia a lifeline

IOC throws Russia a lifeline

Less than two weeks before the Rio Games, IOC officials declared that Russian athletes, following doping scandals with the country’s federation, would not be allowed to compete in the Rio Games unless they were able to convince specific sports federations of their innocence. Antidoping authorities had been pushing for an outright ban on athletes from […]

ACC Network gets a go

ACC Network gets the go

It’s official. ESPN and the ACC formally unveiled the launch of the ACC Network at the conference’s annual Football Kickoff media event in Charlotte. Backed by a 20-year partnership, the platform will run through at least 2036 and with the first part kicking off in Aug. with more than 600 exclusive live events from across […]