The IOC spots five for Tokyo

The IOC spots five for Tokyo (Facebook)

With Olympic competition now underway, the IOC agreed to a quintet of new sports for Tokyo 2020, announcing the return of baseball/softball and the additions of karate, skateboard, sports climbing and surfing to the lineup. Plans call for staging the skateboarding and sports climbing events to take place in temporary venues installed in urban settings […]

ESPN prepares for hockey’s newest cup

NHL All-Star Game returns to broadcast (Facebook)

ESPN laid out programming plans for the World Cup of Hockey 2016 with the action starting Sept. 17 group play between Team USA/Team Europe on ESPN2 at 3:30p. Team Czech Republic/Team Canada will then face off in primetime that night on ESPNEWS at 8p. The Semifinals begin Sept. 24, at 7p on ESPN2 with the […]

The NFL’s Snapchat play

The NFL goes deep in new LatAm deal

The NFL and Snapchat are going long with their partnership, announcing a multi-year extension to their strategic partnership that will see the NFL become the first sports league to have a presence on the Discover platform. The channel will offer content programmed by NFL Media that includes headlines and hot topics, trends and inside access […]

There’s Mud at the Eye

CBS gets Tough

CBS Sports is pairing with Tough Mudder via a multi-year partnership that brings the endurance brand to broadcast, cable and digital via CBS Sports, CBS Sports Network and beginning this fall. The series will offer an inside look at World’s Toughest Mudder, the 24-hour extreme endurance race. In addition, Tough Mudder will debut its […]

FOX Skips to Sept.

FOX Skips to Sept.

FOX Sports formally unveiled its plans for Skip Bayless as the company’s newest personality, as the former ESPNer will host a new sports talk show on FS1 starting Tuesday, Sept. 6 at 10a. Additional details will be announced later this month. “Skip Bayless is one of the most incisive opinionists in all of media,” said […]

NBC’s social torch

NBC’s social torch

NBC Olympics detailed its promotional plans for the 2016 Rio Olympics on social media, with content set to include a GIF torch relay on Twitter via @NBCOlympics and incorporated into GIFs posted on social media accounts from networks and shows under the umbrella. In addition to the previously announced influencers and partnerships, the company had […]

IOC braces for Rio hurricane

IOC braces for Rio hurricane (IOC)

Just ahead of the Summer Olympics in Rio – and facing a flurry of headlines that range from athlete safety to doping – IOC President Thomas Bach addressed the media on Sunday to address the global event. Over the weekend, the organization announced plans to delegate the final say on the acceptance of entries of […]

Ralph Lauren preps OIympic opportunity

Ralph Lauren preps OIympic opportunity

Ahead of the Opening Ceremony of the Rio 2016 Olympic Games, Ralph Lauren Corporation, the long-time official outfitter of Team USA, will finally run a spot during the Olympics. Ad Age reports a 30-second anthem spot that “touts patriotism and features six athletes,” is set to run, featuring swimmer Ryan Lochte, beach volleyball player April […]

Mindshare’s Olympic take

Mindshare’s Olympic take

Mindshare North America released new research surrounding the 2016 Summer Olympics. The company leveraged The Pool, a proprietary research tool, to examine media habits, consumer insights, and brand opportunities leading into the global event. Of the 1,034 people surveyed by Mindshare NA’s Insights team, 75% say that they plan to watch the upcoming Olympics with […]

Favre’s new career

Favre's new career

Brett Favre has been drafted by SiriusXM NFL Radio, marking the first regular sports media role for the three-time NFL MVP since he retired after the 2010 season. Favre will host a series of hour-long broadcasts during this season starting Aug. 5 at 6p with a special “Town Hall” style show from Canton. Favre will […]