The Kings get almond joy

The Kings experience almond joy

The Sacramento Kings became the second NBA franchise to lock in a jersey deal. The team announced a partnership with Blue Diamond Growers that will see the almond brand’s logo incorporated in all of the Kings uniforms. Blue Diamond will also join the Kings for their inaugural season at Golden 1 Center with its logo […]

NBC set to drop puck on new NHL season

NHL backs Everyone (Facebook)

Following the most-watched regular season on cable in 22 years, the NHL is poised to return to NBC Sports’ platforms on Wednesday with a Blues/Blackhawks showdown at 8p to open the season’s broadcast slate. Ahead of the new season, NBC Sports Executive Producer Sam Flood spoke about expectations and plans for the league in a […]

MLB Network makes postseason history

YouTube TV takes on the World

Game Two of the NLDS between the Cubs/Giants handed MLB Network its highest-rated and most-watched telecast in history, delivering a 2.5 household rating and 4.6 million viewers. The telecast easily bested MLB Network’s prior record by 114% (1.2 HH rating) and 151% (1.8 million viewers) and topped MLB Network’s corresponding 2015 LDS game telecast by […]

Giant win is big for ESPN

Giants win is big for ESPN (Facebook)

A Giants victory over the Mets drove ESPN’s coverage of the 2016 MLB National League Wild Card Game to the top of the charts, where it ranks as the highest-rated MLB Wild Card Game ever per Nielsen overnight numbers. The telecast pulled a record 5.8 score, which bests the previous high 5.7 set by both […]

The NFL’s pink passion

The NFL's pink passion (Facebook)

The NFL is making it eight in a row, teaming with the American Cancer Society and the NFL Players Association to support October’s National Breast Cancer Awareness Month. This year’s campaign will be “A Crucial Catch: Screening Saves Lives,” reminding women about the importance of having a regular mammogram and proceeds from pink products benefitting […]

The NBA fuels up

NBA All-Star Game feels the draft

The NBA parked a new deal with ExxonMobil, locking in a new multiyear marketing partnership that makes the brand an official marketing partner of the NBA, WNBA, and NBA Development League in the US and China. The deal marks the largest and most comprehensive ever in the motor oil category during the league’s 70-year history […]

AT&T’s Swift play

AT&T's Swift play (Facebook)

AT&T continues to beef up the talent roster heading to Houston for the Super Bowl, announcing a multi-year deal with Taylor Swift that will see her headline DIRECTV Super Saturday Night in February before the game. Feb. 4 will see the artist perform in a custom 64,000 square foot venue in the city created especially […]

NHL Network gets fresh faces and shows for new season

NHL All-Star Game returns to broadcast (Facebook)

Just ahead of the new hockey season, NHL Network is expanding its live weekday studio lineup, debuting NHL Now at 4p starting Oct. 12. E.J. Hradek, Steve Mears and Michelle McMahon will co-host with the program coming from two different network studios. According to the channel, NHL Now will feature a “fast-paced format that will […]

Pac-12 lines up Twitter games

Pac-12 lines up Twitter games (Facebook)

Pac-12 Networks unveiled nine Pac-12 Plus events that will be streamed on Twitter over the next month as part of the new deal. The action begins with a women’s soccer match between Oregon/Colorado on Oct. 6 and includes three women’s soccer matches overall, along with four women’s volleyball matches, one men’s hockey game, and one […]

MLB locks in postseason plays

MLB/YouTube TV dig deeper

Major League Baseball detailed broadcast plans for the postseason with the action set to begin tonight at 8p with Orioles/Blue Jays at 8p on TBS, while Giants/Mets play the NL Wild Card game tomorrow at 8p on ESPN. Thursday sees the Wild Card winner facing the Rangers t 4:30p with Red Sox/Indians at 8p with […]