Cubs win is sweet music for FS1

YouTube TV takes on the World

The Cubs’ NLDS clinching victory over the Giants handed FS1 with its most-watched telecast in the network history, nabbing an average audience of 6,368,000 viewers, according to Nielsen fast nationals. That numbers tops the previous record-holder by 7%. FOX Deportes also saw growth, scoring an average of 140,000 viewers, up 155% over last year’s Blue […]

NBC Sports Monumental deal

NBC Sports' Monumental deal (Facebook)

Monumental Sports & Entertainment is forging new ties with NBC Sports, announcing a media partnership that not only extends CSN Mid-Atlantic’s exclusive media rights for the NHL’s Washington Capitals and NBA’s Washington Wizards, but also features an investment by NBC Sports Group in Monumental Sports Network. The cross-equity and leadership structure sees MSE becomes an […]

Sports Illustrated eyes the big one

Sports Illustrated eyes the big one (Facebook)

Sports Illustrated and Endemol Shine Beyond USA are teaming up to hit new heights, announcing plans to produce a VR documentary that follows the journey of four climbers during their 2016 summit of Mt. Everest. The production marks the first complete ascent of Everest in VR and will debut in 2017 on Time Inc.’s new […]

PwC breaks down future of sports revenues

Nielsen sees opportunity in 2016 sports report

A new study by PricewaterhouseCoopers projects that media rights will officially pass ticket gate revenues as the biggest revenue driver in the industry by 2018. The research, from PwC’s new “At the Gate and Beyond” report, sees rights for broadcast, cable, Internet and mobile properties hitting $19.9 billion by 2018 to best revenue from live […]

The Kings get almond joy

The Kings experience almond joy

The Sacramento Kings became the second NBA franchise to lock in a jersey deal. The team announced a partnership with Blue Diamond Growers that will see the almond brand’s logo incorporated in all of the Kings uniforms. Blue Diamond will also join the Kings for their inaugural season at Golden 1 Center with its logo […]

NBC set to drop puck on new NHL season

NHL backs Everyone (Facebook)

Following the most-watched regular season on cable in 22 years, the NHL is poised to return to NBC Sports’ platforms on Wednesday with a Blues/Blackhawks showdown at 8p to open the season’s broadcast slate. Ahead of the new season, NBC Sports Executive Producer Sam Flood spoke about expectations and plans for the league in a […]

MLB Network makes postseason history

YouTube TV takes on the World

Game Two of the NLDS between the Cubs/Giants handed MLB Network its highest-rated and most-watched telecast in history, delivering a 2.5 household rating and 4.6 million viewers. The telecast easily bested MLB Network’s prior record by 114% (1.2 HH rating) and 151% (1.8 million viewers) and topped MLB Network’s corresponding 2015 LDS game telecast by […]

Giant win is big for ESPN

Giants win is big for ESPN (Facebook)

A Giants victory over the Mets drove ESPN’s coverage of the 2016 MLB National League Wild Card Game to the top of the charts, where it ranks as the highest-rated MLB Wild Card Game ever per Nielsen overnight numbers. The telecast pulled a record 5.8 score, which bests the previous high 5.7 set by both […]

The NFL’s pink passion

The NFL's pink passion (Facebook)

The NFL is making it eight in a row, teaming with the American Cancer Society and the NFL Players Association to support October’s National Breast Cancer Awareness Month. This year’s campaign will be “A Crucial Catch: Screening Saves Lives,” reminding women about the importance of having a regular mammogram and proceeds from pink products benefitting […]

The NBA fuels up

NBA All-Star Game feels the draft

The NBA parked a new deal with ExxonMobil, locking in a new multiyear marketing partnership that makes the brand an official marketing partner of the NBA, WNBA, and NBA Development League in the US and China. The deal marks the largest and most comprehensive ever in the motor oil category during the league’s 70-year history […]