The NBA’s latest venture with Under Armour

The NBA’s latest venture with Under Armour (Facebook)

The NBA is launching its first fitness app, in partnership with Under Armour. The NBA FIT App marks the first partner app powered by UA Record from Under Armour Connected Fitness with designs to offer a social health and fitness experience. The app features training videos and tips from NBA and WNBA players as well […]

Verne Lundquist SEC-edes

Verne Lundquist SEC-edes

Verne Lundquist is stepping away from his longtime home as the voice of the SEC on CBS following the 2016 season. He will, however, continue calling regular-season college basketball, the NCAA Tournament and golf, including the Masters and the PGA Championship for the network. The company has tapped Brad Nessler to succeed Lundquist as the […]

Bud Light’s UFC bout

Bud Light's UFC bout

UFC and Bud Light are teaming on their own sweepstakes in participating retailers that launched today and runs through July 10. Fans will have an opportunity to attend a future UFC event with bantamweight champion Miesha “Cupcake” Tate and welterweight contender Donald “Cowboy” Cerrone. The promotion will also feature limited edition packaging available in select […]

Cordella talks NBC’s Playmaker plot

IOC cozies up to Facebook/Instagram

After years of setting records with its streaming coverage of the Olympic Games and the NFL, last week’s news that NBC Sports Digital would be taking on the likes of MLBAM with its new Playmaker Media service marked the latest evolutionary step for the company and comes as NBC Sports Digital prepares for the production […]

NHL’s June 22 decision

NHL’s June 22 decision

Speaking of June 22, NHL Commissioner Gary Bettman announced that a decision on league expansion will likely be made on that day when the board of governors meet, noting that the decision would come down to “no expansion,” a deferred decision or “whether it will be a one-team or a two-team expansion.” Meanwhile, Bettman also […]

NBC’s Olympic 4K play

NBC/Yahoo double down on Rio

NBC Olympics is lining up distribution of 4K Ultra HD coverage to cable, satellite, telco providers, and other partners ahead of this summer’s Games. Coverage will be offered on a one-day delay and will include 4K UHD footage from the Opening and Closing Ceremonies, swimming, track and field, basketball, the men’s soccer final, and judo, […]

Dunk King reigns supreme

Dunk King reigns supreme (Facebook)

TNT’s The Dunk King ruled the night as the the four-part series delivered an average of 2.1 million total viewers for Tuesday night’s finale. Viewership rose 19% from the debut episode through the final round. That was good enough to rank as the most-viewed program of the night – based on total viewership and all […]

Conference USA hopes new quartet sings a melody

Conference USA's new quartet

Conference USA’s newest broadcast deal will see a quartet of partners divvy up rights in multiple multiyear agreements for its football, basketball games and other sports. The conference’s partners now include ESPN, CBS Sports, beIN Sports as well as American Sports Network. ESPN’s deal will include five regular season football games as well as the […]

Mountain Dew drives NASCAR in new VR promotion

Mountain Dew drives NASCAR in new VR promotion

Mountain Dew is blending NASCAR and VR as the newest portion of its DEWcision campaign, allowing fans to vote for either Baja Blast or Pitch Black. The brand is launching a NASCAR-themed VR experience, built for the latest version of Oculus Rift with interactive spots that puts viewers in the driver’s seat of a NASCAR […]

The Super Bowl’s next stadium run

The Super Bowl's stadium run (Facebook)

The NFL locked down the locations for Super Bowls LIII, LIV and LV yesterday, agreeing to host the events in Atlanta, South Florida and Los Angeles, respectively. The league announced at the Spring League Meeting that Atlanta’s upcoming Mercedes-Benz Stadium would be first up for the Super Bowl in 2019, marking the third time the […]