FOX Sports/Sports Illustrated play ball

Sports Illustrated/FOX Sports play ball

It is a one-two punch for FOX Sports and Sports Illustrated, which confirmed a new advertising and editorial partnership between the two companies. The multiyear deal will see the brands share “significant” content, according to the Wall Street Journal, which broke the story, while the two companies will share ad revenue from the offerings. SI […]

The White Sox lock in Rate

The White Sox lock in Rate (Facebook)

The Chicago White Sox sold naming rights for their venue to Guaranteed Rate, with the stadium, currently known as U.S. Cellular Field, set to be known as Guaranteed Rate Field as of Nov. 1 as part of a new 13-year deal. “We view this partnership as an opportunity to connect a successful Chicago business with […]

MLB signals postseason plans

MLB signals postseason plans

Major League Baseball’s 2016 postseason schedule is officially in play, as the league unveiled its lineup and dates, beginning with the American League Wild Card Game presented by Budweiser on TBS on Oct. 4 while the National League plays on ESPN the next day. Meanwhile, the 112th World Series on FOX will begin on Oct. […]

UFC’s notorious night pays big

UFC taps a new beverage

A much-hyped UFC 202: Diaz vs. McGregor on Saturday ranked as the third-biggest PPV event in UFC history and the first under the WME/IMG umbrella, according to the promotion, ranking behind only UFC 196 and UFC 100 in the record books. The company reports that the event generated the highest number of digital buys in […]

Silver Chalice bolsters BAM

ACC leaves Carolina blue

Silver Chalice Ventures unveiled a digital media rights, technology and investment partnership with BAMTech that will include a new suite of live streaming products and experiences coming to college sports fans across mobile and connected platforms later this year. BAMTech will provide its technology infrastructure and have access to distribute the ACC Digital Network and […]

NBC Olympics dissects Rio behemoth

Planet's big Playmaker

While the Closing Ceremony may have capped an overall drop in viewership for the Games, NBC Olympics is touting its coverage of the 2016 Rio Olympics as the most ambitious media event in history, noting that 78% of US TV homes tuned into NBC Olympics’ Rio Games coverage and a TV-only audience of 198 million […]

Bridgestone’s Olympic groove

Bridgestone’s Olympic groove

With the Rio Games in the books, the IOC now moves forward with its next project, the launch of the Olympic Channel, which will see its first full day of programming today. Designed to serve as a digital-first, multiplatform global Olympic media entity, the network is poised to showcase live event coverage, highlights, magazine shows, […]

NFL wants SNF flavor

NFL wants SNF flavor

The NFL made headlines over the weekend with reports that the league blocked NBC’s Mike Tirico from calling its upcoming Thursday Night Football games, with Al Michaels set to handle play-by-play for the franchise instead. The league explained the move on social media, writing that “When we bid out the Thursday Night Games, NBC came […]

NBC taps Manno to lead Paralympic coverage

NBC taps Manno to lead Paralympic coverage (Facebook)

NBC Olympics announced that Carolyn Manno will host the company’s 70+ hours of 2016 Paralympic Games across NBC, NBCSN, and the NBC Sports app. Other talent will include Todd Harris, Jason Knapp and Steve Schlanger, who will call Track & Field, Swimming and Wheelchair Basketball, respectively. Ed Cohen makes his NBC Olympics debut to offer […]

PBR expands its Frontier

PBR ropes Monster

Frontier Communications will ride a long-term partnership with PBR as the organization hits the second half of the 2016 season. Frontier inked a deal to serve as the official communications partner at 19 events across PBR’s elite Built Ford Tough Series as well as its expansion Blue DEF Tour. The partnership includes six event entitlements […]