NFL/Google alter reality

NFL/Google alter reality

Speaking of VR, the NFL and Google announced an expansion of their relationship that will allow fans around the world to see the NFL in virtual reality. NFL Films will produce a 9-part series that gives viewers a 360-degree perspective of life in and around the league, detailing how each prepares for game day in […]

FOX’s World Series heater

FOX’s World Series heater (Facebook)

With last night’s Game 7 set to raise the bar even more, World Series Game 6 on FOX notched a 13.3/23 household rating/share with 23.4 million viewers for the network to rank as the most-watched World Series Game 6 since 1997’s 23.7 million, according to Nielsen fast nationals. Combined with FOX Deportes (425,000 total viewers) […]

NBC & NFL Network line up new shows

NBC & NFL Network line up new shows

Some new sports-themed shows are about to hit the networks. NBC Sports Group announced the debut of Shotgun, a quiz show from the creators of The Amazing Race that tests contestants’ skills at answering questions while riding in the passenger seat of a professional race car. The series is hosted by Rutledge Wood, and will […]

BAMTech’s European Discovery

BAMTech taps CEO

BAMTech is now setting up shop across the Atlantic, partnering with Discovery Communications for a long-term deal that includes the launch of BAMTech Europe. The division is described as “a new digital technology provider, dedicated to working with content owners, broadcasters and OTT platforms to enhance their digital capabilities, reach and performance across Europe” that […]

The NBA harnesses its honors

The NBA harnesses its honors

The NBA is launching an awards show, set to run on TNT following after the Finals and the 2017 draft. Set to debut on June 26, the NBA Awards Show will take place in New York and feature honors that include; the Kia NBA Most Valuable Player, Kia NBA Defensive Player of the Year, Kia […]

Five is money for FOX.

Five is money for FOX (Facebook)

Pushing the World Series to Game 6, the Cubs win on Sunday delivered a 13.1/21 household rating/share with 23.6 million on FOX to rank as the most-watched World Series Game 5 since 1997, according to Nielsen fast nationals. Combined with FOX Deportes (342,000 viewers) and FOX Sports GO (135,587 average minute audience), World Series Game […]

PGA TOUR gets Goosed

Golf takes a swing at new sked

The PGA TOUR is again partnering up with Grey Goose Vodka through a four-year renewal of their marketing relationship that makes the beverage the “Official Spirit of the PGA TOUR, PGA TOUR Champions and Web.com Tour” through 2020. Grey Goose will continue to have a strong presence in at least 11 PGA TOUR and PGA […]

Sportsrocket’s Brian Bedol tackles the new world of sports distribution

Sportsrocket’s Brian Bedol tackles the new world of sports distribution

Amid headlines of ratings dips, mutating viewer habits and new digital sports deals, one media pioneer – Brian Bedol – is now spearheading a new way to cultivate industry changes through his new digital media company Sportsrocket. Described as a company that offers integrated solutions for production, distribution, management and monetization of sports media across […]

Atlantic 10 makes a play through Facebook Live

Atlantic 10 makes a play through Facebook Live (Facebook)

The Atlantic 10 Conference announced plans to become the first league to showcase a package of regular season men’s college basketball games through Facebook Live. The league will distribute between 10 and 15 live contests on the platform during the upcoming season that will appear within Facebook’s News Feed and on the A-10’s Facebook Page. […]

Cubs’ win keep FOX bullish

YouTube TV takes on the World

The Cubs’ ownership of Game 2 of the World Series on Wednesday handed FOX with an 11.3/19 overnight rating/share, per Nielsen. Although the game received a one-hour accelerated start time due to an approaching weather system, the overnight number still marks the highest-rated World Series Game 2 since 2009, with a 22% rise of Game […]

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