Visa hitches Olympic carpool

Visa hitches Olympic carpool

Visa launched its “most ambitious integrated global Olympic Games campaign in the company’s history,” with the debut of the “Carpool” campaign. Promotion will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team […]

ABC’s NBA Finals spike

NBA partners open new telecast slate

As we wait for ratings from Game 7 of the NBA Finals, Game 6 on ABC averaged 20,702,000 average viewers, according to Nielsen, with the series remaining the second-most watched on the network, averaging 18,515,000 viewers. The matchup also scores as the most-watched NBA game ever on WatchESPN across metrics, generating 1.3 million unique viewers, […]

FIBA looks for magic with Wanda

FIBA looks for magic with Wanda

Lots of news surrounding China yesterday. FIBA announced a long-term deal with Wanda, via its subsidiary Infront Sports & Media, that will see Wanda serve as the federation’s worldwide exclusive partner for the sale and marketing of the worldwide sponsorship and licensing rights. The deal runs through 2033 and includes the FIBA Basketball World Cups […]

UFC suitors offer sweetheart deals

UFC suitors offer sweetheart deals

Meanwhile, ESPN reports that UFC is hitting its end game for a potential sale, with two bid groups in the mix – WME-IMG in conjunction with China’s Dalian Wanda Group, and China Media Capital. Both bids are over $4 billion with both competing groups still trying to completely finance the buyout for the entire company. […]

Craig Sager hits the Finals

RIP to an icon

Turner Sports’ NBA staple Craig Sager is on his way to cover the NBA Finals for the first time. ESPN announced that Sager will join its broadcast team for Game 6 on ABC at 9p tonight where he will share sideline reporting duties with Doris Burke to round out Thursday’s team, which includes play-by-play commentator […]

NBC Olympics cooks up talent plans

NBC's social soiree

NBC Olympics announced plans for Al Michaels, Dan Patrick, Rebecca Lowe, Liam McHugh and Carolyn Manno at the Summer Games in Rio, where they will join Bob Costas, NBC’s primetime Olympics host for the 11th time, and Ryan Seacrest, who will host NBC’s late night show from Rio. Michaels will serve as a host during […]

NBC Olympics’ beach blast

Planet's big Playmaker

NBC Olympics delivered a look at the set design for NBC’s daytime and late night studio this summer, located on Rio de Janeiro’s Copacabana Beach. The beach studio will consist of two sets; one indoor and one outdoor, along with a main anchor desk, an interview area, and a news update desk, while showcasing panoramic […]

Mindshare breaks down eSports

WME/IMG's esports exodus

Mindshare North America released new research on eSports and its implications/recommendations for marketers. The study found that 65% of fans are millennials (between the ages of 18-34) with 38% of eSports fans are women while 60% of fans are between the ages of 25-39. 43% of eSports enthusiasts have an annual household income of $75,000 […]

Fantasy giants mull a merger

Sports' fantasy marriage

While a slate of states ponder regulation roles for daily fantasy sports, now comes word that DraftKings and FanDuel, the two biggest daily fantasy sports companies, are exploring a merger. Bloomberg reports that no final transaction has been agreed upon and the discussions are in the early stages. After blazing through marketing cash during the […]