NFL mulls a fix

NFL mulls a fix (Facebook)

Brian Rolapp, NFL Media EVP and NFL Network President and CEO, addressed the league’s ratings woes at the NAB Show New York conference, telling attendees that the league is mulling various options to fix the damage including switching out commercials and tweaking the game itself, per B&C. “If we don’t keep an open mind about […]

Big Ten makes a Friday push

Big Ten makes a Friday push

The Big Ten officially unveiled its new Friday primetime college football lineup for 2017 with games that will be carried on ESPN and FOX. The slate begins on Sept. 1 with Washington/Rutgers and Utah State/Wisconsin and continues Set. 8 with Ohio/Purdue; Sept. 29 with Nebraska/Illinois, Oct. 13 with Northwestern/Maryland and Oct. 27 with Michigan State/Northwestern. […]

Ronaldo is Nike for ‘Life’

Ronaldo is Nike for life (Facebook)

Nike went big with Cristiano Ronaldo, inking the global superstar to a long-term deal the will likely span the rest of his playing career. Ronaldo first signed with the brand in 2003 and some reports have valued the new deal at over $1 billion.

The PGA TOUR lets Jay Monahan drive

The PGA TOUR lets Jay Monahan drive (Facebook)

The PGA TOUR has its new Commissioner with the organization’s Policy Board announcing the appointment of Jay Monahan to the position where he will take over on Jan. 1 with the retirement of Tim Finchem, who steps down after serving more than 22 years as the TOUR’s third Commissioner. Monahan has served as Deputy Commissioner […]

SI goes 360 on NYC 26.2

SI goes 360 on NYC 26.2

Sports Illustrated, LIFE VR and multimedia company Cyberlink launched a VR experience that puts viewers in the shoes of a 10-time NYC Marathon runner at the 2016 race. The 3-minute immersive content, “26.2 in 360,” was shot entirely at the race this past weekend and is now available on Time Inc.’s LIFE VR app for […]

NBC Sports talks clutch programming

NASCAR's new series

With just two races left in the Chase until a NASCAR champion is crowned, NBC Sports Group announced last week a new take on its racing programming with the debut of quiz show Shotgun on and the NBC Sports app over the weekend. The series, which “tests contestants’ skills at answering questions while riding […]

Blizzard storms Overwatch League with sports model


Blizzard Entertainment made its reveal of the Overwatch League at BlizzCon over the weekend, announcing plans to serve up “a world-class, sports ecosystem for professional Overwatch competition” that echoes other sports leagues and focused on long-term stability for teams. The inaugural season will debut in 2017 and include a combine, where eligible players will be […]

Cubs hand FOX a whale

Cubs hand FOX a whale (Facebook)

A perfect storm of World Series Game 7, extra innings and the end of a century-old curse drummed up historic numbers for FOX, with the game scoring a massive 21.8/37 household rating/share with 40.045 million viewers tuning in on average. That marks the most-watched baseball game of any kind since Game 7 of the 1991 […]

NFL/Google alter reality

NFL/Google alter reality

Speaking of VR, the NFL and Google announced an expansion of their relationship that will allow fans around the world to see the NFL in virtual reality. NFL Films will produce a 9-part series that gives viewers a 360-degree perspective of life in and around the league, detailing how each prepares for game day in […]

FOX’s World Series heater

FOX’s World Series heater (Facebook)

With last night’s Game 7 set to raise the bar even more, World Series Game 6 on FOX notched a 13.3/23 household rating/share with 23.4 million viewers for the network to rank as the most-watched World Series Game 6 since 1997’s 23.7 million, according to Nielsen fast nationals. Combined with FOX Deportes (425,000 total viewers) […]