College football drives weekend ratings

FOX gives VR treatment to Dame game  (Facebook)

A hot weekend of college football proved a boon for the primary networks. CBS Sports saw its Alabama/Ole Miss battle on Saturday generate an average overnight score of 5.4/12 for the SEC on CBS to mark the highest-rated daytime game and second highest-rated overall of the 2016 college football season. The matchup’s Nielsen numbers were […]

NBC’s Lazarus doubles down

NBC's Lazarus doubles down

NBC Sports Chairman Mark Lazarus is taking on a new role as NBCUniversal CEO Steve Burke named him as the company’s Chairman of NBC Broadcasting and Sports in a shakeup following the departure of Ted Harbert. Lazarus originally joined the company to oversee sports in 2011. “Mark has had a major impact on NBC Sports […]

Twitter adds TNF distribution

TNF had a new home

TNF has its first syndicated deal, as Twitter and Time Inc. locked in a deal to allow NFL fans to watch the Twitter live stream on, as well as and eventually on and with the experience set to include the live Twitter video as well as a related timeline of tweets […]

MLB lays out ’17 lineup

NBC RSNs play ball (Facebook)

MLB laid out its 2017 slate of dates, with the regular season opening up with a trio of games on April 2, with 13 more the next day. Highlights include Jackie Robinson Day on April 15, the 2017 MLB Draft on June 12, and the 88th All-Star Game on July 11 at Marlins Park in […]

ACC leaves Carolina blue

ACC leaves Carolina blue

After the NBA and NCAA pulled events out of North Carolina as a result of HB2, the ACC became the latest organization to remove all its athletic championships from the state. The ACC Council of Presidents voted Wednesday to relocate the league’s championships until North Carolina repeals the controversial law beginning this school year and […]

FOX Sports heats up hoops lineup

FOX Sports heats up hoops lineup

FOX Sports detailed its plans for college basketball season, showcasing the Big East, Pac-12 and Big 12 conferences in addition to early season tournaments. This year’s lineup includes the Gavitt Tipoff Games between Big East and Big Ten teams on Nov. 15 on FS1 as well as the Pearl Harbor Invitational with the broadcast channel […]

NASCAR gets Ready to push Chase

NASCAR's new series

NASCAR is launching a new marketing campaign for its championship run, with “Ready. Set. Chase.” Activations will include a five-part series of videos with the first outing now out and able to be viewed at featuring NASCAR Sprint Cup Series Champion Kyle Busch on foot and being pursued by his Chase competitors. In addition, […]

MLBPA gears up for digital slam

MLBPA gears up for digital slam (Facebook)

MLBPA is looking to go deeper into digital, tapping the services of NeuLion to launch an “all-new digital destination for news and features about the MLBPA and its members” that would offer fans and media “a new and exciting way to stay connected with the best players in the world of baseball.” The new platform, […]

Giants win a boon for FOX

Giants' win is a boon for FOX (Facebook)

FOX Sports took home the top-rated NFL contest in week one of the season, with the Giants win over the Cowboys on Sunday generating a 16.9/32 Nielsen rating to rank as the highest-rated NFL telecast for Week 1 among metered markets. Among NFL pregame shows, FOX NFL Sunday notched a 3.7/10, up one-tenth over Week […]

Ford plays tough in new partnership

Ford plays tough in new partnership (Facebook)

The NFL’s opening weekend saw a heavyweight new entry into the league’s roster of partners, as Ford kicked off its new three-year deal with the organization that makes Ford trucks the Official Truck of the NFL for its F-Series lineup. Activation includes the first-ever Built Ford Tough Offensive Line of the Week award, Built Ford […]