The great Madden rush

The great Madden rush

A big weekend for Madden. EA Sports locked in multiple programming deals involving the famed game ahead of last weekend’s Madden Classic. One deal saw the NFL partner with the publisher to launch a new line of programming centered around the video game franchise that will include Madden NFL America a weekly series steaming on […]

NASCAR’s Monster deal

NASCAR Digital takes the pole (Facebook)

NASCAR and Monster Energy made their marriage official, formally announcing a multi-year agreement for the premier series entitlement as well as the annual NASCAR All-Star Race. The deal kicks in on Jan. 1, and marks the brand that third entitlement sponsor in NASCAR history, following RJ Reynolds and Sprint/Nextel. As part of the agreement, the […]

MLB talks avoid extra innings

MLB/YouTube TV dig deeper

Major League Baseball locked in a tentative five-year Collective Bargaining Agreement that runs through the 2021 season. The agreement must still be ratified by representatives of both sides. Part of the deal sees a change in the World Series, which will now hand home field advantage to the team with the best regular season record […]

FOX Sports enters ref eyes


Saturday’s Big Ten Football Championship Game on FOX will bring a new perspective to the mix. FOX Sports Lab announced plans to team with GoPro to offer a new championship game viewing experience for fans by featuring live, in-game footage captured from the perspective of the referees. GoPro worked with FOX Sports and Big Ten […]

Pepsi/Papa John’s forge halftime harmony

Pepsi/Papa John's forge halftime harmony

Super Bowl regulars Pepsi and Papa John’s are teaming up for a “Halftime of a Lifetime” promotion, offering fans an opportunity to get a front-row seat at the Pepsi Zero Sugar Halftime Show at Super Bowl LI. The activation runs every NFL gameday from now through December 25, with consumers who purchase two medium one-topping […]

Women’s rugby bets on Vegas Sevens

Women’s rugby bets on Vegas Sevens (Facebook)

United World Sports and USA Rugby announced that the HSBC World Rugby Women’s Sevens Series will return to Las Vegas for 2017, uniting it with the annual USA Sevens International Rugby Tournament, running March 3-5 at Sam Boyd Stadium. In addition to the USA Sevens, Las Vegas will also concurrently host the Las Vegas Invitational, […]

NBC Sports fleshes out skeleton run

NBC Sports fleshes out skeleton run (Facebook)

After announcing record ski and snowboard coverage last week, NBC Sports Group details plans to also offer 150 hours of bobsled and skeleton coverage throughout the 2016-17 season, including all IBSF World Cup events, and the IBSF World Championships in Sochi. NBCSN will present coverage of six events throughout the season, beginning with live World […]

NHL All-Star Game heads back to broadcast

NHL All-Star Game returns to broadcast (Facebook)

The 2017 Honda NHL All-Star Game has a new home, returning to broadcast television for the first time since 2004 on NBC. Set for Jan. 29, the game will be played in LA and ends NBCSN’s run as exclusive host of the game. The event will also mark the first time since 1994 that NBC […]

Snickers returns to the ring

Snickers returns to the ring (Facebook)

Snickers is hungry for more WWE, locking in a deal with the company to once again serve as the exclusive presenting partner of WrestleMania 33, set for April 2, 2017 at the Orlando Citrus Bowl. The deal is highlighted by custom TV creative produced by WWE for SNICKERS, which will feature WWE Superstars and the […]

Wrangling memories from 65 sports personalities

Wrangling memories from 65 sports personalities (

With the holidays traditionally spawning a time of reflection, Cynopsis Sports hit Thanksgiving week with an interview with Eric Mirlis, author of the book “I Was There!” which features 65 prominent sports broadcasters and journalists remembering the top 5 Sports Moments they have seen in person. Participants spanned the spectrum of sports leagues and networks, […]