Toyota’s new Grand Prix

Toyota's new Grand Prix

Toyota signed on with the US Ski and Snowboard Association in a deal that makes the auto-maker the title sponsor of the US Grand Prix. The 2016-17 schedule includes this weekend’s halfpipe and big air snowboarding competitions from CO starting Dec. 14. “Toyota has long enjoyed a significant presence in winter sports,” said Ed Laukes, […]

NASCAR Digital takes the pole

NASCAR Digital takes the pole (Facebook)

With the 2016 NASCAR season in the bag, a primary high point for NASCAR continues to be its digital strategy with the surge of NASCAR Digital in recent years propelling the sport as a driver of digital engagement innovation and opportunity. 2016 saw the organization notch 256 million social engagements across all its digital platforms, […]

NBA talks hit image issues

NBA set to tip off new esports league

The potential Collective Bargaining Agreement between the NBA and its players has reportedly hit a major hiccup, with ESPN’s Marc Stein reporting that the two sides are battling over licensing and player likeness revenue. Stein writes that the labor accord is now in jeopardy as “The NFL’s union, for example, has control over licensing/player likenesses. […]

Showtime makes Live boxing history

Showtime makes Live boxing history (Matchroom)

Showtime Sports is taking its Saturday card outside the ring and into Facebook Live, announcing multi-camera, fully-produced boxing coverage on the platform on Saturday at 8p. Fans will gain access to live undercard bouts preceding that evening’s Showtime Championship Boxing doubleheader and marks the first time the network has offered live boxing coverage exclusively on […]

NBC offers a new spin on Premier League

NBC takes a new spin on Premier League

Sunday will see NBC Sports Group rebrand its Sunday morning lineup as Premier League Sunday gets a new show open, graphics, ad spots, and social media integration. The new promotional treatment will kick off a triple-header of action on NBCSN starting at 7a beginning with a new show open that “celebrates the history and legacy […]

Mark Emmert seeks pieces of eight

Mark Emmert seeks pieces of eight (Facebook)

Could eight be the magic number? NCAA President Mark Emmert addressed the Learfield Sports Intercollegiate Athletics Forum on Wednesday, telling the crowd that he was for expanding the College Football Playoff to eight teams. “I’m kind of old-school about that, I guess,” he said. “It would be really fun to have a model where those […]

Woods returns pumps Golf Channel/NBC

Woods return pumps Golf Channel/NBC

Tiger Woods’ return to the fairways handed Golf Channel and NBC with ratings boosts. Thursday’s -round 1 coverage delivered a .86 coverage rating / 782,000 viewers for an 190% uptick year-over-year to rank as the most-watched Thursday Round 1 since The Open Round 1 in July. Friday saw round 2 drum up a .83 coverage […]

MLS Cup’s new reality

MLS gets ready to run (Facebook)

FOX Sports and Major League Soccer are offering new frontiers for Saturday’s MLS Cup, announcing that Saturday’s MLS Cup will be showcased in VR via LiveLike. Viewers can watch through the FOX Sports VR app, with Audi on-board as presenting sponsor. Viewers will be able to select from five camera angles with or without a […]

How did college football close?

How did college football close?

With bowl season upon us, ESPN reports that over 179,000,000 fans viewed more than 100 billion minutes of college football games across ESPN’s Nielsen-rated television networks. In addition, ESPN games were streamed on 15,128,000 unique devices during the 2016 college football regular season. ABC’s Saturday Night Football finished the season as the most-watched college football […]

MLB’s new outfit

MLB's new outfit

Under Armour’s deal with MLB is complete, with the company announcing a 10-year deal with the league – as well as Fanatics – that makes the global performance brand the official uniform provider to MLB and marks Under Armour’s first-ever professional league uniform deal. The three organizations unveiled a “new revolutionary model” that launches with […]