NBC’s newest 25 mil marker

NFL mulls a fix (Facebook)

NFL Kickoff continues to prove a national draw as NBC drew 25.2 million viewers for the Broncos’ come-from-behind win over the Panthers in a Super Bowl 50 rematch. That’s down from a year ago, but marked the fourth consecutive year that the game topped 25 million viewers, according to Nielsen Fast National data, and registers […]

Liberty Media finds a new Formula

Formula 1 gets Sirius

Liberty Media finally has Formula One in the fold, announcing the acquisition from a consortium of sellers led by CVC for $4.4 billion with an eye toward acquiring 100% of the shares of Formula One’s parent company, Delta Topco, by the first quarter of 2017 when the division will be renamed the Formula One Group. […]

ESPN adds spotlight to Steele, Beadle and Burke.

ESPN adds spotlight to Steele, Beadle and Burke.

In talent news, ESPN unveiled expanded roles for Sage Steele, Michelle Beadle and Doris Burke. Steele now becomes the lead host for an expanded SportsCenter on the Road initiative as part of a multi-year contract extension and larger on-air role with the company, debuting in the role next month during the MLB postseason, including at […]

ESPN preps production for World Cup of Hockey

ESPN preps production for World Cup of Hockey

As the World Cup of Hockey gets ready to roll, ESPN announced that its programming will be anchored by “innovative production techniques, top-tier commentary, creative enhancements and studio programming” surrounding the games, which begin on Sept. 17 at 3:30p. ESPN detailed its production plans for the tournament, supplementing the world feed of 31 cameras with […]

NBCU presses Kickoff promotion

NFL/Google alter reality

As NBCUniversal prepares for NFL Kickoff 2016, the company announced plans for its ‘Big Event Strategy’ promotional push, leveraging in-house programs that include TODAY, The Tonight Show Starring Jimmy Fallon, Access Hollywood, America’s Got Talent, American Ninja Warrior, The Dan Patrick Show and more. NBC carries a pair of games of the first weekend, beginning […]

NASCAR’s Mars move

NASCAR's new series

NASCAR and Mars Chocolate North America renewed their partnership run through 2019 in a new deal that will see Mars Chocolate remain the Official Chocolate of NASCAR. “Our association with NASCAR has proven to be a true win-win partnership and we’re excited to continue the relationship for the next several years,” explained William Clements, vice […]

Varsity Brands talks good cheer

Varsity Brands talks good cheer

With college and high school football officially back in the books and teams look for new ways to engage with the community, one company, Varsity Brands, is pushing one of sports’ most traditional rallying points –cheerleading – into new spaces. With cheerleaders at the forefront of community events, brand activations, and the athletic departments at […]

ESPN hits the Crossroads

ESPN hits the Crossroads

The college football season saw ESPN debut its new campaign detailing the maze of punching a ticket to the College Football Playoff with the first spot, Crossroads, spotlighting fans and mascots “intersecting at a roadside gas station as they begin their journey to the Playoff. The campaign marks the third year of the “Who’s In?” […]

Telemundo Deportes crowns a new jefe

Telemundo deportes has a new jefe (Facebook)

Telemundo named Ray Warren to the newly created position of President, Telemundo Deportes where he will oversee NBCUniversal Telemundo Enterprises’ sports business and lead its strategy across all its platforms and networks. He will also be charged with developing opportunities for both existing franchises and future acquisitions with a focus on the FIFA World Cup […]

Philly is feeling a Draft

Philly is feeling a Draft (Facebook)

The NFL announced that its 82nd Draft will hit Philadelphia from April 27-29, 2017 along the Benjamin Franklin Parkway. The event, which was held in Chicago the previous two years, will once again be set in primetime for Rounds 1-3 with Round 1 taking place on Thursday, April 27 while Rounds 2-3 will be held […]