MLS will play Soldier

MLS plays Soldier (Facebook)

Major League Soccer announced that Chicago’s Soldier Field will host the league’s 2017 All-Star Game on Aug. 2. The date marks the second time in the 22-year history of the league that Chicago will play host to the mid-season classic. “Chicago is one of the great sports cities in America, and Soldier Field is one […]

Apple Music makes overtures

Apple Music makes overtures (Facebook)

FC Bayern Munich has a new partner, with Apple Music signing on as a new sponsor of the team. The deal will see the service offer exclusive playlists and other content to fans of the team and serve as the club’s official music service. In addition, Beats by Dr. Dre will continue to be the […]

Musburger bets on VSiN

Musburger bets on VSiN (Facebook)

SiriusXM emerged as the next stop of Brent Musburger, as the former ESPN broadcaster will team with Al Bernstein to launch VSiN (Vegas Stats & Information Network) at the radio platform. VSiN marks the first national radio channel dedicated to sports gaming, and will launch on February 27, anchored by Musburger and Bernstein, who will […]

NBC ices All-Star growth

NBC ices All-Star growth

On the ratings front, NBC Sports’ coverage of the 2017 NHL All-Star Game averaged a Total Audience Delivery of 2.28 million viewers across NBC and NBC Sports Digital platforms, according to Fast National from Nielsen and digital data from Adobe Analytics. The NBC-only broadcast averaged 2.262 million viewers, up 42% over last year’s game on […]

FOX Sports hits Houston with new marketing plays

NFL seeks global performance

As Super Bowl Week kicks into gear, FOX Sports, which will carry the game on Sunday, hit the weekend with news of its first-ever Agency of Record, lining up a deal to add long-time ESPN partner Wieden+Kennedy New York to its growth plans. The agency will look to “elevate and expand FOX Sports’ brand storytelling […]

NFL renews Nationwide stretch

Peyton's next pass (Facebook)

Nationwide will once again cover the NFL, with the two organizations locking in a deal for the insurance brand to remain an official auto, home and life insurance sponsor of the league for the next four years. The deal will see Nationwide continue as the presenting sponsor of the Walter Payton NFL Man of the […]

FOX Sports snags Wieden+Kennedy New York

FOX Sports snags Wieden+Kennedy New York

FOX Sports is turning to Wieden+Kennedy New York to serve as its first-ever Agency of Record. The partnership between the two will see the global advertising agency lead efforts to elevate and expand FOX Sports’ brand storytelling and advertising campaigns, helping to drive and develop creative activations across all of the network’s top sports properties […]

NBA knows Jack

The NBA knows Jack

Jack Daniel’s is doing shots with the NBA, announcing a new multiyear partnership that makes the brand an official marketing partner of the league, as well as the Women’s National Basketball Association, the NBA Development League, and USA Basketball. The agreement marks the largest partnership with a professional sports league in the brand’s history. Activation […]

Musburger signs off

Musburger bets on VSiN (Facebook)

After nearly 50 years as a host and play-by-play commentator, Brent Musburger is walking away from the microphone and announcing the end to long-running career. His last assignments will be to call two more men’s college basketball games, with his final telecast set for Jan. 31 at 9p on ESPN with Georgia/Kentucky. Musburger, who is […]

GEICO’s X spot

GEICO's X spot (Facebook)

ESPN rolled out its sponsors for X Games Aspen 2017, running Jan. 26-29, with live coverage on ESPN and ABC. This year’s event sees GEICO jump on-board as the competition’s music sponsor alongside returning official sponsors America’s Navy, AT&T, Coors Light, GoPro, Harley-Davidson, Jeep brand, LifeProof and Monster Energy. Polaris returns as an additional sponsor. […]