Ryder Cup swings big

Ryder Cup swings big (Facebook - Ryder Cup US)

NBC Sports Group’s coverage of the US Team’s win at the 2016 Ryder Cup wrapped up Sunday on the broadcast channel with 4.3 million average viewers tuning in and a 2.72 household rating, according to Nielsen Fast Nationals. Overall, Sunday’s action grew 95% over the previous tournament in Scotland. Across all three days, the 2016 […]

FOX hits postseason with bases loaded

FOX hits postseason with bases loaded

With the MLB postseason upon us and heavyweight markets/clubs in the mix for the World Series, FOX Sports geared up for its NL run and World Series run last week with the announcements that Alex Rodriguez would return to the studio as an analyst, and would be making his first appearance of the postseason this […]

Clemson win fuels ESPN’s weekend

Clemson's retail grid (Facebook)

A Louisville/Clemson showdown drove ABC to a massive 6.0 rating on Saturday, with ESPN’s family of networks scoring the top three overnights of college football’s week 5. The Tigers win marked the highest overnight for a Saturday college football game of the season and up 25% over last season’s equitable matchup. Meanwhile, Wisconsin/Michigan on Saturday […]

Alex Rodriguez heads back to FOX home

Alex Rodriguez calls FOX home (Facebook)

Alex Rodriguez is bound back to FOX Sports ahead of the MLB Postseason, where he will work as a studio analyst for coverage. He made his studio debut with the company last year and is now set to return to TV on Oct. 7 on FS1 for the start of the NLDS. Meanwhile, the company’s […]

Olympics drive NBCSN/Golf Channel to new records

Olympics drive NBCSN/Golf Channel to new records

NBCSN is touting its best quarter of all time from June 27-Sept. 25, drawing record viewership with a lineup that includes the 2016 Rio Olympic Games, NASCAR, the Premier League, IndyCar, Formula One, and Rio 2016 Paralympic coverage. According to Nielsen, NBCSN averaged a record 286,000 Total Day viewers in that span, besting last year […]

NHL adds CMO amid internal shifts

NHL backs Everyone (Facebook)

The NHL named Heidi Browning as the league’s new Executive Vice President and Chief Marketing Officer as part of a series of moves within the organization. She joins after leading digital marketing strategies and solutions for companies that most recently included Pandora, along with Fox Interactive Media and Universal McCann and will now focus on […]

Kellogg takes another scoop of Team USA

Kellogg’s takes another scoop of Team USA (Facebook)

Kellogg Company renewed ties with the USOC in a partnership extension that will run through the 2018 and 2020 Olympic and Paralympic Games. Kellogg’s sponsorship category covers hot and cold cereal as well as granola, portable breakfasts and frozen breakfast. “It is an honor to continue to be associated with the USOC, and to help […]

The NHL preps blowout for centennial

The NHL preps blowout for centennial

The NHL is going big for its 100th anniversary, detailing plans to celebrate the milestone with a slate of initiatives that begin on Jan. 1 in Toronto with the NHL Centennial Classic outdoor game between the Red Wings/Maple Leafs. Wayne Gretzky is on-board to serve as the official ambassador, with events set to include a […]

Guber/Leonsis lock in Liquid metal


Another day, another sports powerhouse getting into the eSports scene, this time with the announcement that Team Liquid was selling controlling interest in their team to an ownership group led Peter Guber and Ted Leonsis (along with Magic Johnson). Steve Arhancet and Victor Goossens will continue in their respective roles as Co-CEOs of Team Liquid. […]

NBC trots out new racing deal

NBC trots out new racing deal (Facebook)

NBC Sports Group continues to stock up its horse racing portfolio, locking in a deal with The Stronach Group for the world’s richest thoroughbred race, the $12 Million Pegasus World Cup Invitational. The event takes place on Jan. 28 at Gulfstream Park in Hallandale Beach, Florida with the inaugural running will see NBC offer a […]