The NFL’s pink passion

The NFL's pink passion (Facebook)

The NFL is making it eight in a row, teaming with the American Cancer Society and the NFL Players Association to support October’s National Breast Cancer Awareness Month. This year’s campaign will be “A Crucial Catch: Screening Saves Lives,” reminding women about the importance of having a regular mammogram and proceeds from pink products benefitting […]

The NBA fuels up

NBA All-Star Game feels the draft

The NBA parked a new deal with ExxonMobil, locking in a new multiyear marketing partnership that makes the brand an official marketing partner of the NBA, WNBA, and NBA Development League in the US and China. The deal marks the largest and most comprehensive ever in the motor oil category during the league’s 70-year history […]

AT&T’s Swift play

AT&T's Swift play (Facebook)

AT&T continues to beef up the talent roster heading to Houston for the Super Bowl, announcing a multi-year deal with Taylor Swift that will see her headline DIRECTV Super Saturday Night in February before the game. Feb. 4 will see the artist perform in a custom 64,000 square foot venue in the city created especially […]

NHL Network gets fresh faces and shows for new season

NHL All-Star Game returns to broadcast (Facebook)

Just ahead of the new hockey season, NHL Network is expanding its live weekday studio lineup, debuting NHL Now at 4p starting Oct. 12. E.J. Hradek, Steve Mears and Michelle McMahon will co-host with the program coming from two different network studios. According to the channel, NHL Now will feature a “fast-paced format that will […]

Pac-12 lines up Twitter games

Pac-12 lines up Twitter games (Facebook)

Pac-12 Networks unveiled nine Pac-12 Plus events that will be streamed on Twitter over the next month as part of the new deal. The action begins with a women’s soccer match between Oregon/Colorado on Oct. 6 and includes three women’s soccer matches overall, along with four women’s volleyball matches, one men’s hockey game, and one […]

MLB locks in postseason plays

NBC RSNs play ball (Facebook)

Major League Baseball detailed broadcast plans for the postseason with the action set to begin tonight at 8p with Orioles/Blue Jays at 8p on TBS, while Giants/Mets play the NL Wild Card game tomorrow at 8p on ESPN. Thursday sees the Wild Card winner facing the Rangers t 4:30p with Red Sox/Indians at 8p with […]

Ryder Cup swings big

Ryder Cup swings big (Facebook - Ryder Cup US)

NBC Sports Group’s coverage of the US Team’s win at the 2016 Ryder Cup wrapped up Sunday on the broadcast channel with 4.3 million average viewers tuning in and a 2.72 household rating, according to Nielsen Fast Nationals. Overall, Sunday’s action grew 95% over the previous tournament in Scotland. Across all three days, the 2016 […]

FOX hits postseason with bases loaded

FOX hits postseason with bases loaded

With the MLB postseason upon us and heavyweight markets/clubs in the mix for the World Series, FOX Sports geared up for its NL run and World Series run last week with the announcements that Alex Rodriguez would return to the studio as an analyst, and would be making his first appearance of the postseason this […]

Clemson win fuels ESPN’s weekend

Clemson's retail grid (Facebook)

A Louisville/Clemson showdown drove ABC to a massive 6.0 rating on Saturday, with ESPN’s family of networks scoring the top three overnights of college football’s week 5. The Tigers win marked the highest overnight for a Saturday college football game of the season and up 25% over last season’s equitable matchup. Meanwhile, Wisconsin/Michigan on Saturday […]

Alex Rodriguez heads back to FOX home

Alex Rodriguez calls FOX home (Facebook)

Alex Rodriguez is bound back to FOX Sports ahead of the MLB Postseason, where he will work as a studio analyst for coverage. He made his studio debut with the company last year and is now set to return to TV on Oct. 7 on FS1 for the start of the NLDS. Meanwhile, the company’s […]