Bridgestone’s Olympic groove

Bridgestone’s Olympic groove

With the Rio Games in the books, the IOC now moves forward with its next project, the launch of the Olympic Channel, which will see its first full day of programming today. Designed to serve as a digital-first, multiplatform global Olympic media entity, the network is poised to showcase live event coverage, highlights, magazine shows, […]

NFL wants SNF flavor

NFL wants SNF flavor

The NFL made headlines over the weekend with reports that the league blocked NBC’s Mike Tirico from calling its upcoming Thursday Night Football games, with Al Michaels set to handle play-by-play for the franchise instead. The league explained the move on social media, writing that “When we bid out the Thursday Night Games, NBC came […]

NBC taps Manno to lead Paralympic coverage

NBC taps Manno to lead Paralympic coverage (Facebook)

NBC Olympics announced that Carolyn Manno will host the company’s 70+ hours of 2016 Paralympic Games across NBC, NBCSN, and the NBC Sports app. Other talent will include Todd Harris, Jason Knapp and Steve Schlanger, who will call Track & Field, Swimming and Wheelchair Basketball, respectively. Ed Cohen makes his NBC Olympics debut to offer […]

PBR expands its Frontier

PBR gets Relief

Frontier Communications will ride a long-term partnership with PBR as the organization hits the second half of the 2016 season. Frontier inked a deal to serve as the official communications partner at 19 events across PBR’s elite Built Ford Tough Series as well as its expansion Blue DEF Tour. The partnership includes six event entitlements […]

Dolphins’ home Rocks out

Dolphins' home Rocks out (Facebook)

Say hello to Hard Rock Stadium, courtesy of a new deal between the Miami Dolphins and Hard Rock International. The 18-year agreement will see the newly-dubbed venue serve as the home of the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, among other events, […]

World Cup of Hockey’s sponsor lineup

Sponsors line up behind the World Cup of Hockey

The NHL announced that, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around […]

50 is nifty for NBC Olympics’ run

NBCSN sets new high

Monday’s Olympic coverage across the NBC family saw the networks notch an average of 25.5 million viewers with a 14.9 household rating in its Total Audience Delivery measurement in primetime. NBC-only coverage averaged 24.3 million viewers with a14.1/24 household rating, according to Nielsen national data to mark the 50th consecutive night that its coverage has […]

CUSA will live on Campus

CUSA will live on Campus (Facebook)

Conference USA will partner with Campus Insiders for the upcoming season to produce and stream live content from the league, including six football games this season. Campus Insiders will also offer a slate of live-stream events from other C-USA sports, numerous interviews, on-demand video content, as well as feature stories and highlight packages throughout the […]

ESPN makes ’20 with UEFA

FOX updates UEFA's Facebook status

ESPN locked in an agreement with UEFA that will give the company rights to UEFA Euro 2020 and all UEFA national team matches between 2018 and 2022. The deal also included rights to a package of UEFA national team competitions, including qualifying matches to UEFA EURO 2020 and the 2022 FIFA World Cup (the European […]

The Ivy League’s record play

Conferences converge on Officiating Alliance

ONE World Sports will get a ride with the Ivy League this college football season, announcing a partnership to showcase 10 games during the 2016-17 season. Coverage begins on Sept. 17 with Colgate/Yale. The conference also announced additional telecasts across NBCSN, CNBC, American Sports Network and FOX College Sports. The 21-game package across the five […]