It is officially a marriage for fantasy sports companies DraftKings and FanDuel, which announced a merger agreement expected to close in 2017. The new entity will look to offer “daily, weekly and season-long sports fantasy contests, will bring together two fantasy sports innovators to better serve consumers.” Benefits are expected to include operational efficiencies and […]
Thursday Night Football’s shift to NBC last week saw the Panthers’ win over the Saints generate a Total Audience Delivery of 13.6 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Nielsen Fast National and Adobe data. For TV-only, the matchup averaged 13.3 million TV-only viewers […]
Honda stepped up its ties to the NHL, locking in a deal that makes that automaker the title sponsor of the 2017 NHL All-Star Game LA. Honda will present a new 2017 Ridgeline truck to the most valuable player of the contest on Jan. 29. Honda will also serve as a sponsor of one of […]
ESPN will see the 2017 MLB season open with seven season-opening games across two days next year on ESPN and ESPN2 from April 2-3. The lineup will begin with Yankees/Rays on ESPN at 1p, followed by Giants/Diamondbacks on ESPN2 at 4p and Cubs/Cardinals on ESPN at 8:30p. April 3 will see Braves/Mets on ESPN at […]
NBC takes the field with Thursday Night Football tonight, lining up Saints/Panthers at 7:30p on the channel, NFL Network and Twitter. To drive awareness and viewership, the company is launching a comprehensive social media and marketing plan to promote its newest property, with content that will include a NBCUniversal GIF relay using the hashtag #TNFHandoff […]
ESPN saw Kansas’ upset-win over Duke generate a total live audience of 2,444,000 viewers, up 28% over last year’s Kansas vs. Michigan State game. The streaming audience of 83,000 average minute viewers marks ESPN’s most streamed men’s college basketball game ever.
PlayStation will now see two College Football Playoff teams play on its turf, locking in a deal with the Fiesta Bowl to become the new title sponsor of the game. Set to take place on Dec. 31 this year, the PlayStation Fiesta Bowl will be played at University of Phoenix Stadium in Glendale. As part […]
AEG is going deep with Toshiba, inking a global multiyear, multimillion-dollar partnership that spans AEG facilities in North America and Europe, including Mercedes-Benz Arena, Berlin; The O2, London; L.A. LIVE, Los Angeles; and the new Mercedes Platz an entertainment district adjacent to Berlin’s Mercedes-Benz Arena. “Partnering with the leading sports and entertainment company in the […]
NBC Sports is gearing up to launch Thursday Night Football via a “comprehensive marketing campaign that includes unprecedented customized content produced in conjunction with NBC Entertainment, as well as Illumination Entertainment and Universal Pictures.” With games set to hit the broadcast channel on Nov. 17, a slate of NBC Entertainment programs that include The Blacklist, […]
In other ratings news, ESPN’s Armed Forces Classic doubleheader over the weekend saw Indiana’s OT win over Kansas score 1,592,000 viewers to rank as the most-watched game in the five-year history of the college basketball event. The first game of the doubleheader pitting Arizona/Michigan State tallied 1,222,000 viewers to become the third-most watched.