NASCAR ups northern exposure

NASCAR renews SiriusXM subscription

NASCAR has a long-term home in Canada, striking a multi-year rights extension with TSN and RDS that will see the networks retain exclusive Canadian media rights to all Monster Energy NASCAR Cup Series and NASCAR Xfinity Series races on all platforms. The multi-platform deal include expanded digital rights, with TSN and RDS delivering comprehensive coverage […]

Monster gets ready to roar on NASCAR’s turf

Monster orders another round of NASCAR (Facebook)

The new NASCAR season continues to rev up heading into Sunday’s Daytona 500 (on FOX at 2p) on a new season marked not only by a new points format, among other changes, but by the headline-grabbing addition of Monster Energy as an entitlement sponsor as well. Now known as the Monster Energy NASCAR Cup Series, […]

NBA All-Star lifts Turner

NBA All-Star lifts Turner (Facebook)

Audiences for the NBA All-Star Game presented by Kia continue to climb, as Sunday’s contest from New Orleans handed Turner Sports channels TBS and TNT with an average of 7.8 million total viewers. That marks the most-viewed NBA All-Star Game telecast since 2013 and up 3% in total viewers over last year’s event, according to […]

NFL/CBS talk tightening

Tencent's pigskin play (Facebook)

The NFL met with CBS to mull ways to shorten games in a move to lift viewership, according to CBS CEO Les Moonves, per CNN. During an earnings call this week, Moonves – who noted that he still viewed the league as television’s premier property – aid the two sides had met to see if […]

Special Olympics sees green with Go

Special Olympics sees green with Go

Special Olympics announced their first-ever social fundraising collaboration with GoFundMe that will see 500 GoFundMes created by teams, coaches, as well as by Olympians, top professional athletes, YouTube stars and other influencers to support the cause. The GoFundMes created for these athletes will share each of their personal stories and look to help them with […]

NBA All-Star spots filled in

NBA All-Star Game feels the draft

Ad inventory for this weekend’s 2017 NBA All-Star Game on TNT is now out of stock. Ad Age writes that, for the third year running, the Turner Sports ad sales team has sold out of spot openings for the game. According to Turner Sports Exec VP-Ad Sales Jon Diament, Sunday night’s matchup sold out even […]

NBA’s D-League hits a G-note

NBA's D-League hits a G-note

The NBA Development League moniker is coming to an end. Instead, the organization will now be known as the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the NBA and Gatorade, marking the first time a US professional sports league has named an entitlement partner. New NBA G-League […]

FOX Sports’ promotional Daytona buffet

FOX Sports’ promotional Daytona buffet

FOX Sports put its Daytona Day strategy on full display, detailing its promotional plans leading into the staple NASCAR race. marketing will include: activations with consumer marketing partners including Pizza Hut, Smithfield, Toyota and Uber/UberEATS; a promotional partnership with Comcast, title sponsor of the NASCAR XFINITY Series; a major Daytona Day anthem spot — one […]

Liga MX goes Live

Liga MX goes Live

Univision is hitting Facebook Live with a slate of Liga MX matches, courtesy of a new deal. Content will see the platform serve up English-language games starting Feb. 18 and running throughout 2017 in real-time on the Univision Deportes Facebook Page and one Facebook’s Video tab. Overall, 46 Liga MX matches including playoff games will […]