Cotton Bowl goes under Friday night lights

Cotton Bowl gets Friday night lights (Facebook)

The Goodyear Cotton Bowl Classic is shifting to Friday night this year, with the game taking place on Dec. 29 and marking the earliest kickoff data in the game’s history. The game will be followed by the Orange Bowl and Fiesta Bowl on Dec. 20 with Jan. 1 showcasing the Peach Bowl, Rose Bowl (semifinal) […]

CBS/Turner line up Dance partners

Nets prep for NCAA Championship run (Facebook)

CBS Sports and Turner Sports’s annual coupling for the NCAA Division I Men’s Basketball Championship now has its own teams locked in for this year’s event, with all 67 games televised across four national television networks – TBS, CBS, TNT and truTV and via NCAA March Madness Live. Headlining the affair will be Jim Nantz, […]

MLS gets some grub

MLS gets some grub (Facebook)

MLS has a new snack partner with Cheez-It and Pringles named the official snacks of Major League Soccer courtesy of a multiyear, multichannel partnership that will feature digital, video and content brand integration, in-stadium exposure and on-site activation at key MLS events. As part of the partnership, Cheez-It and Pringles are launching the Kick It […]

Sinclair sees ace in tennis deal

Tennis Channel brings in a ringer (Facebook)

Sinclair Broadcast Group got a taste of tennis and now it wants more. The company acquired the assets of Tennis Media Company, owners of Tennis magazine and, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The new acquisition will now form a “unified media platform that combines, […]

MLB/Game of Thrones plot magic

HBO planning to crown more Thrones

MLB and HBO’s Game of Thrones are taking power to another level, with the two brands offering fans special Game of Thrones theme nights in ballparks around the league that will offer feature commemorative collectibles, ticket packages, giveaways, special co-branded merchandise, social media events and a lot more. Currently, at least 19 teams are scheduled […]

Champ Week game plans tip off

Selection Show gets tweaked

ESPN announced plans for Champ Week featuring coverage during a record-171 men’s college basketball conference tournament games running across ESPN, ESPN2, ESPNU, ESPNEWS, SEC Network and ESPN3 starting today and running through March 12, a tripleheader on March 11 that will feature title games from the Big 12 (6p), ACC (9p) and Pac-12 (11p). Today […]

espnW makes History

espnW makes History

The beginning of Women’s History Month today will see espnW kick off a slate of dedicated original content and programming built around the theme of “Women Making History.” To launch the commemoration, espnW’s new film, When I Play, will premiere just before 8a on SportsCenter and Mike & Mike. Today will also see a slate […]

Daytona drives FOX

Daytona drives FOX (Facebook)

NASCAR’s opening act this season in the Daytona 500 proved to be an all-round win. A last-lap pass for the win by Kurt Busch in the first Monster Energy NASCAR Cup Series race on FOX delivered an average audience of 12 million across FOX platforms with 23.3 million viewers tuning in for all or part […]

FIBA’s swoosh

FIBA plays on ESPN's court (Facebook)

FIBA is adding a swoosh to its gameplay, with the International Basketball Federation announcing a deal with Nike for an 11-year commercial agreement covering FIBA’s Senior Men’s, Women’s and Youths’ flagship national team competitions. Nike will benefit from long-term global marketing rights related to the major FIBA national team competitions while FIBA’s ambitions to grow […]

Nielsen’s 2016 highlights show

Nielsen's 2016 highlights show

Just over a week ago, Nielsen unveiled its annual list of trends and data sets for sport in 2016 as part of the annual Nielsen Year in Sports Media Report, examining the engagement with the Olympics, NFL, NBA, MLB, NHL, NASCAR, Indycar, UFC, soccer, golf, college sports and hockey. Nielsen Sports also broke out the […]