NBA strikes a deal

Warriors drive ABC  (Facebook)

The NBA and its players locked in a tentative deal on a new collective bargaining agreement, pending ratification. More details will be in tomorrow’s issue but the two sides announced that they have extended the mutual deadline on a deal to Jan. 13 so both parties have ample opportunity to review the terms of the […]

BAMTech seeks CEO

BAMTech taps CEO

BAMTech is in need of a new CEO. Longtime topper Bob Bowman is pulling back on his oversight of the MLBAM spinoff company in order to return full time to his role as president of business and media at Major League Baseball, where he oversees MLBAM, MLB Network, and the league’s sponsorship and consumer product […]

MLS Cup overfloweth

MLS gets ready to run (Facebook)

The 2016 MLS Cup officially made history, notching a new record for television viewership, postseason attendance, digital audience and social media engagement as the league wrapped up its 21st season on Saturday. Overall, more than 3.5 million viewers in the United States and Canada tuned in. On FOX, the network broadcast scored 1,411,000 viewers, according […]

Campus Insiders tackles esports

Campus Insiders tackles esports (Facebook)

Campus Insiders is jumping into the esports game, announcing a deal with the Collegiate StarLeague that will make the digital sports platform its Official Media Partner for the 2016-2017 season. This partnership will also create and distribute written and video content supporting and highlighting CSL’s collegiate esports leagues and tournaments across the Campus Insiders network […]

Toyota’s new Grand Prix

Toyota's new Grand Prix

Toyota signed on with the US Ski and Snowboard Association in a deal that makes the auto-maker the title sponsor of the US Grand Prix. The 2016-17 schedule includes this weekend’s halfpipe and big air snowboarding competitions from CO starting Dec. 14. “Toyota has long enjoyed a significant presence in winter sports,” said Ed Laukes, […]

NASCAR Digital takes the pole

NASCAR Digital takes the pole (Facebook)

With the 2016 NASCAR season in the bag, a primary high point for NASCAR continues to be its digital strategy with the surge of NASCAR Digital in recent years propelling the sport as a driver of digital engagement innovation and opportunity. 2016 saw the organization notch 256 million social engagements across all its digital platforms, […]

NBA talks hit image issues

NBA set to tip off new esports league

The potential Collective Bargaining Agreement between the NBA and its players has reportedly hit a major hiccup, with ESPN’s Marc Stein reporting that the two sides are battling over licensing and player likeness revenue. Stein writes that the labor accord is now in jeopardy as “The NFL’s union, for example, has control over licensing/player likenesses. […]

Showtime makes Live boxing history

Showtime makes Live boxing history (Matchroom)

Showtime Sports is taking its Saturday card outside the ring and into Facebook Live, announcing multi-camera, fully-produced boxing coverage on the platform on Saturday at 8p. Fans will gain access to live undercard bouts preceding that evening’s Showtime Championship Boxing doubleheader and marks the first time the network has offered live boxing coverage exclusively on […]

NBC offers a new spin on Premier League

NBC takes a new spin on Premier League

Sunday will see NBC Sports Group rebrand its Sunday morning lineup as Premier League Sunday gets a new show open, graphics, ad spots, and social media integration. The new promotional treatment will kick off a triple-header of action on NBCSN starting at 7a beginning with a new show open that “celebrates the history and legacy […]

Mark Emmert seeks pieces of eight

Mark Emmert seeks pieces of eight (Facebook)

Could eight be the magic number? NCAA President Mark Emmert addressed the Learfield Sports Intercollegiate Athletics Forum on Wednesday, telling the crowd that he was for expanding the College Football Playoff to eight teams. “I’m kind of old-school about that, I guess,” he said. “It would be really fun to have a model where those […]

CynCity

Cynsiders

Instagram