NWSL get Life support

NWSL gets Life support (Facebook)

A+E Networks is investing in the National Women’s Soccer League with an equity stake, and together the two entities are launching NWSL Media, a media and commercial joint venture. Lifetime will be official sponsor and broadcast partner of the league in a three-year deal beginning in April with the broadcast of an NWSL Game of […]

Nintendo has Super plans

Nintendo's Super plans

Brands continue to drop news about their plans for the Super Bowl. Nintendo, for the first time ever, will run an ad during the game with a 30-second spot dedicated to the Nintendo Switch and The Legend of Zelda: Breath of the Wild game. In addition, a 90-second version can be viewed on its YouTube […]

MLS’ dirty dozen


MLS’ deadline day for groups seeking to join the league passed with a dozen cities vying to contention. MLS will look to add four more expansion teams in the coming years for a total of 28 clubs. Locations include: Charlotte, Nashville, Indianapolis, Detroit, Phoenix, St. Louis, Raleigh/Durham, San Antonio, Sacramento, Cincinnati, Tampa Bay/St. Petersburg and […]

NHL backs Everyone

NHL backs Everyone (Facebook)

February is Hockey Is For Everyone month, with the NHL, the league’s clubs and the NHLPA lining up a slate of community-related initiatives the will drive awareness on such areas as LGBTQ; ethnicity and gender equality; socio-economic status and those with disabilities. The campaign is conducted in partnership with the You Can Play Project a […]

MLS will play Soldier

MLS plays Soldier (Facebook)

Major League Soccer announced that Chicago’s Soldier Field will host the league’s 2017 All-Star Game on Aug. 2. The date marks the second time in the 22-year history of the league that Chicago will play host to the mid-season classic. “Chicago is one of the great sports cities in America, and Soldier Field is one […]

Apple Music makes overtures

Apple Music makes overtures (Facebook)

FC Bayern Munich has a new partner, with Apple Music signing on as a new sponsor of the team. The deal will see the service offer exclusive playlists and other content to fans of the team and serve as the club’s official music service. In addition, Beats by Dr. Dre will continue to be the […]

Musburger bets on VSiN

Musburger bets on VSiN (Facebook)

SiriusXM emerged as the next stop of Brent Musburger, as the former ESPN broadcaster will team with Al Bernstein to launch VSiN (Vegas Stats & Information Network) at the radio platform. VSiN marks the first national radio channel dedicated to sports gaming, and will launch on February 27, anchored by Musburger and Bernstein, who will […]

NBC ices All-Star growth

NBC ices All-Star growth

On the ratings front, NBC Sports’ coverage of the 2017 NHL All-Star Game averaged a Total Audience Delivery of 2.28 million viewers across NBC and NBC Sports Digital platforms, according to Fast National from Nielsen and digital data from Adobe Analytics. The NBC-only broadcast averaged 2.262 million viewers, up 42% over last year’s game on […]

FOX Sports hits Houston with new marketing plays

NFL seeks global performance

As Super Bowl Week kicks into gear, FOX Sports, which will carry the game on Sunday, hit the weekend with news of its first-ever Agency of Record, lining up a deal to add long-time ESPN partner Wieden+Kennedy New York to its growth plans. The agency will look to “elevate and expand FOX Sports’ brand storytelling […]

NFL renews Nationwide stretch

Peyton's next pass (Facebook)

Nationwide will once again cover the NFL, with the two organizations locking in a deal for the insurance brand to remain an official auto, home and life insurance sponsor of the league for the next four years. The deal will see Nationwide continue as the presenting sponsor of the Walter Payton NFL Man of the […]