Michelob’s big wave

Michelob's big wave

Michelob ULTRA locked in a deal to become the Official Beer Sponsor of all World Surf League events in the US, including WSL’s staple event, the Vans U.S. Open of Surfing. According to the company, the alliance spawns from “Michelob ULTRA’s strategy of driving continued growth by engaging drinkers who embrace and prioritize an active, […]

NBC’s new Cup Anthem

NBC’s new Cup Anthem

With the NHL regular season in the books and the Stanley Cup Playoffs set to launch on Wednesday, NBC Sports Group is moving quickly to drive interest and engagement for its lineup of games through June, with its campaign, “There Is Nothing Like Playoff Hockey.” Coverage could include as many as 105 playoff contests and […]

UFC’s Fight Week Card

UFC’s Fight Week Card

UFC detailed plans for its annual UFC International Fight Week in Las Vegas, with events taking place from July 5-8 and showcasing two live events in two nights, the 2017 UFC Hall of Fame Induction Ceremony, the Ulti-man 5K as well as the two-day UFC Fan Experience. The experience will offer a new, easily-accessible and […]

NBC Sports presses Stanley Cup attack

NHL/NBC gear up for round two (Facebook)

NBC Sports is hitting the NHL Stanley Cup Playoffs bolstered with coverage that will avoid local blackouts (except Boston and Pittburgh), as programming on NBC, NBCSN, CNBC, USA Network (along with NHL Network) will run side-by-side with regional sports carriage as well as be made available for streaming on NBCSports.com and the NBC Sports app. […]

FIFA’s TV terms

FIFA’s TV terms (Facebook)

China electronics giant Hisense signed on as an Official Sponsor of the 2018 FIFA World Cup Russia where the sponsor will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup. In addition, Hisense televisions will be the official televisions of the competition. “Over […]

Amazon to deliver TNF

Amazon set to deliver TNF to members

Thursday Night Football once again has a new home, as the NFL locked in a deal with Amazon that will move the franchise from Twitter to Amazon Prime where it will deliver games to a global audience across devices during the 2017 NFL Season. With a reported value topping $50 million, the platform now receives […]

Mountain West’s national movement

Mountain West's national movement (Facebook)

The Mountain West Conference released its football national television package for the 2017 season with 44 national games set to run on CBS Sports Network and ESPN networks with play beginning Aug. 26 with a duo of Oregon State/Colorado State and South Florida/San Jose State set to CBS Sports Network. Meanwhile, ESPN’s selections for the […]

Carolina crown is gold for CBS

Carolina crown is gold for CBS (Facebook)

North Carolina’s victory over Gonzaga boosted viewership for CBS, as the championship game was seen by an average of 22.998 million viewers, up 30% over last year’s game on TBS. With the viewership boost in the books, Turner Sports and CBS Sports report that this year’s tournament ranked as the second most-watched in 23 years, […]

Tony Romo’s new star

Romo's new star (Facebook)

Tony Romo is now hitting the sports broadcasting field, with CBS Sports announcing that the former Cowboys quarterback will now become CBS Sports’ lead NFL game analyst beginning with the 2017-18 NFL season, replacing Phil Simms to join Jim Nantz and Tracy Wolfson on the microphone as the lead announce team for the network’s coverage […]

NHL closes the door

NHL closes the door

In hockey news, the NHL appears to have closed the door for its players to participate in the 2018 Olympics once and for all. In a statement, the league writes that “A number of months have now passed and no meaningful dialogue has materialized. Instead, the IOC has now expressed the position that the NHL’s […]