The NBA unleashed two new spots on ESPN on Saturday during the NBA Playoffs promoting two Universal Pictures films – Despicable Me 3 and The Mummy. The spots were created by ESPN’s CreativeWorks team and marked the first time Universal Pictures has supported two films during Round 1 of the NBA Playoffs. In “Brothers Therapy,” […]
Sinclair Broadcast Group, Silver Chalice and 120 Sports are joining forces as equity partners on a new multi-platform sports network that will feature a linear broadcast and comprehensive digital offerings. The network will be built through the merging of 120 Sports’ live studio operations, Silver Chalice’s Campus Insiders’ live collegiate games and Sinclair’s American Sports […]
Blanketing the sports media landscape, covering digital, social, marketing, sponsorship and production categories, Cynopsis once again filled the room on Thursday for the Cynopsis Sports Media Awards. Congratulations to our luminaries and all of our winners. Turner Sports, NBC Sports and FOX Sports took home the most trophies, with each of the companies clocking in […]
The National Football League has been sued by the city of St. Louis and the region’s convention and sports complex authority over the relocation of the Rams to Los Angeles more than a year ago. The NFL and all 32 of the league’s teams are named as defendants in the suit, which seeks damages and […]
Greg Norman’s late-season PGA Tour event has a new title sponsor in QBE, one of the largest insurers and reinsurers worldwide. The Shark Shootout, a mainstay on the tour for 28 years, will now officially be called the QBE Shootout when it returns to Naples, Florida, for the Dec. 6-10 event.
AEG announced the launch of AEG Studios, an in-house branded content division. The new division will work as an extension to AEG’s Global Partnership group and “supports the creation, production and development of innovative, original content for the company as a whole as well as its numerous brand partners.” Raymond Leon Roker will oversee the […]
Golf Channel is revving up for the 146th Open at Royal Birkdale in July with a coast-to-coast tour of the famed Claret Jug. In partnership with The R&A, the Claret Jug tour launches tomorrow at Universal Hollywood and will include stops at sporting and cultural events, golf venues and other locations in more than a […]
CONCACAF member nations – the US, Canada and Mexico – made it official, announcing their intention to formally submit a unified bid to host the 2026 FIFA World Cup, which would mark the first time that three nations would jointly host a FIFA competition. The 2026 FIFA World Cup will be the first with the […]
Michelob ULTRA locked in a deal to become the Official Beer Sponsor of all World Surf League events in the US, including WSL’s staple event, the Vans U.S. Open of Surfing. According to the company, the alliance spawns from “Michelob ULTRA’s strategy of driving continued growth by engaging drinkers who embrace and prioritize an active, […]
With the NHL regular season in the books and the Stanley Cup Playoffs set to launch on Wednesday, NBC Sports Group is moving quickly to drive interest and engagement for its lineup of games through June, with its campaign, “There Is Nothing Like Playoff Hockey.” Coverage could include as many as 105 playoff contests and […]
