Familiar faces boost RAW’s silver lining

Familiar faces boost RAW's silver lining (Instagram)

WWE’s celebration of the 25th anniversary of Monday Night Raw from New York City was a hit on social media. According to Nielsen Social, the special generated 2.3 million interactions to rank as the most-social Raw of all-time. Overall, Raw had more than 2.5 times the social interactions than the remaining shows in the Top […]

Super Bowl contenders lift network finales

Super Bowl contenders lift network finales (Facebook)

A dramatic comeback by the Patriots pushed CBS Sports’ coverage of the AFC Championship to season highs, as the game ranked as the highest-rated game of the 2017 NFL season, drawing an average overnight household rating/share of 27.3/50 in the metered markets, according to Nielsen. That number is also high enough to rate as the […]

LPGA just says “No’

LPGA just says 'No'

The LPGA launched its 2018 advertising campaign on Golf Channel ahead of this week’s season-opening tournament, the Pure Silk-Bahamas LPGA Classic. With a push of ‘A Global Tour Like No Other,’ the 2018 edition of the campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on […]

CBS Sports Digital prepares for evolution

CBS Sports Digital prepares for evolution

Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]

Pringles stacks up Super Bowl plans

Pringles stacks up Super Bowl plans

Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]

NBA All-Star’s Walk of Fame

NBA All-Star's Walk of Fame (Facebook)

The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]

Facebook sets sights on new arena

Facebook's sets sights on new arena (Facebook)

ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]

NASCAR/ISC refill Coke machine

NASCAR/ISC refill Coke machine (Facebook)

Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]

Katie heads home

Katie heads home

Katie Couric is heading home to NBC, where she will co-host the Opening Ceremony for the XXIII Olympic Winter Games in PyeongChang. Couric will join host Mike Tirico in the booth for the Opening Ceremony, which will air on Feb. 9 at 8p. Also joining NBC’s Opening Ceremony coverage will be Joshua Cooper Ramo, Co-CEO […]

NBC fuels Dale’s launch

NBC fuels Dale's launch (Facebook)

Dale Earnhardt Jr. is making an early start for NBC Sports, with the company announcing that he will now make his NBC debut as a contributor for the network’s coverage of Super Bowl LII on Feb. 4, followed by the XXIII Olympic Winter Games, beginning Feb. 8. In PyeongChang, he will “explore the culture, people, […]

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