Redskins/Cowboys shootout marks FOX record

Redskins/Cowboys shootout marks FOX record (Facebook)

Big ratings for Thanksgiving weekend. FOX Sports’ presentation of Redskins/Cowboys handed the channel with an average of 35.1 million viewers to rank as the most-watched regular season NFL game in company history. The game’s 15.6/38 Nielsen metered market score, up 14% over last year’s contest pitting the Eagles/Lions.

NBC breaks for 100-hour Olympic warmup

NBC's Winter work out

NBC Sports Group lined up an unprecedented 100 hours of coverage of test events for the XXIII Olympic Winter Games in PyeongChang, South Korea, across NBC, NBCSN, Universal HD, and the NBC Sports app from November through March 2017. Programming spans 12 sports — alpine skiing, biathlon, bobsled, cross country skiing, figure skating, freestyle […]

IEM Oakland surges

IEM Oakland surges

IEM Oakland wrapped up on a high for ESL, which reported that – with streams in 14 languages the event reached a peak of 490,000 concurrent viewers across the globe. Online viewers of the broadcast consumed close to 6.4 million hours of content throughout the event, with 130,000 more unique viewers tuning into the tournament […]

NASCAR’s NBC numbers

NASCAR’s NBC numbers

Sunday’s 2016 NASCAR Sprint Cup Championship race on NBC and NBCSN ranked as the company’s most-watched NASCAR race of the season, based on Nielsen fast national data. Jimmie Johnson’s victory averaged 6.08 million viewers and posted a combined 3.51 national HH rating on the two networks, off-pace from last year when a rain delay pushed […]

NHL’s EPIX hat trick

NHL is in for three with EPIX

EPIX and the NHL are partnering for a third season, announcing the return of EPIX Presents Road To the NHL Outdoor Classics that will premiere on Dec. 16 at 10p and offer four weekly episodes. This season spotlights four teams, including the League’s Centennial Celebration featuring the Red Wings/Maple Leafs, while Blackhawks/Blues meet in the […]

Sports’ fantasy marriage

Sports' fantasy marriage

It is officially a marriage for fantasy sports companies DraftKings and FanDuel, which announced a merger agreement expected to close in 2017. The new entity will look to offer “daily, weekly and season-long sports fantasy contests, will bring together two fantasy sports innovators to better serve consumers.” Benefits are expected to include operational efficiencies and […]

TNF’s NBC kickoff

Amazon prices Prime time

Thursday Night Football’s shift to NBC last week saw the Panthers’ win over the Saints generate a Total Audience Delivery of 13.6 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Nielsen Fast National and Adobe data. For TV-only, the matchup averaged 13.3 million TV-only viewers […]

Honda sees Stars w/NHL

Honda sees Stars with NHL

Honda stepped up its ties to the NHL, locking in a deal that makes that automaker the title sponsor of the 2017 NHL All-Star Game LA. Honda will present a new 2017 Ridgeline truck to the most valuable player of the contest on Jan. 29. Honda will also serve as a sponsor of one of […]

ESPN gets opening day lineup

YouTube TV takes on the World

ESPN will see the 2017 MLB season open with seven season-opening games across two days next year on ESPN and ESPN2 from April 2-3. The lineup will begin with Yankees/Rays on ESPN at 1p, followed by Giants/Diamondbacks on ESPN2 at 4p and Cubs/Cardinals on ESPN at 8:30p. April 3 will see Braves/Mets on ESPN at […]

NBC revs up social blitz for TNF welcome

NBC revs up social blitz for TNF welcome (Facebook)

NBC takes the field with Thursday Night Football tonight, lining up Saints/Panthers at 7:30p on the channel, NFL Network and Twitter. To drive awareness and viewership, the company is launching a comprehensive social media and marketing plan to promote its newest property, with content that will include a NBCUniversal GIF relay using the hashtag #TNFHandoff […]