ESPN gets Golden

ESPN gets Golden (Facebook)

ESPN and Golden Boy Promotions locked up a multi-year, international agreement that will see a lineup of fights run on ESPN2 and ESPN Deportes. The first card will come from Fantasy Springs Resort Casino in Indio, California, on March 23. Year one of the deal sees ESPN delivering 18 fight cards throughout the US in […]

NBC RSNs play ball

NBC RSNs play ball (Facebook)

NBC Sports Regional Networks unveiled a deal with MLBAM to begin streaming their local market MLB games, as well as pre- and postgame shows, beginning with the 2017 regular season. This offering is available at no additional cost to authenticated pay TV subscribers of NBC Sports Group’s CSN regional sports networks with teams set to […]

Learfield’s new collegiate experience

Second Life creator Linden Lab launches new social VR environment

Learfield is taking college football to new levels, announcing a deal with STRIVR Labs in a “first-of-its-kind partnership” designed to provide multi-platform virtual reality distribution within the collegiate sports landscape. The pair will create VR experiences at scale and engage the nation’s collegiate fan bases with STRIVR as Learfield’s Official VR Partner to offer VR […]

Anheuser-Busch plots four score

Anheuser-Busch plots four score

On to the Super Bowl, Anheuser-Busch officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking the company’s 28th consecutive year in the big game. This year will see the organization feature four of its brands – Budweiser, Bud Light, Michelob ULTRA, along with Super Bowl newcomer, Busch. Overall, Anheuser-Busch […]

FOX cooks up Super Bowl with local flavor

FOX cooks up Super Bowl with local flavor (Facebook)

FOX Sports laid out its digital pans for Super Bowl LI, confirming that the company will offer a live, non-authenticated stream of the game on FOX Sports GO with the live stream featuring local advertisement integration for the first time. The company stated that more than 170 FOX affiliates around the country have already committed […]

MLB runs with mitu

NBC RSNs play ball (Facebook)

Major League Baseball is teaming with mitu, which creates mainstream entertainment through a Latino lens, for a new Always-On content campaign designed to offer MLB-dedicated content to multicultural youth. Starting next month, the two organizations will offer exclusive digital content that will appear across a variety of mitu and MLB distribution channels. As part of […]

Bellator President locks in growth

Bellator President locks in growth (Facebook)

Viacom’s Bellator MMA is looking to start the year off with a bang in a move to continue the promotion’s recent surges in ratings, attendance, and international expansion in 2016. The promotion will be hitting the Forum in Los Angeles on Saturday with Bellator 170: Ortiz vs. Sonnen, offered on SPIKE at 9p, with over […]

Sunday games Pack ‘em in

Packers upload Microsoft partnership (Facebook)

Sunday’s pair of NFL playoff games delivered record-breaking performance, with the Packers’ win over the Cowboys drew a 28.2 overnight household rating in Nielsen numbers. FOX Sports reports that the game drew 48.522 million viewers in Fast National numbers, marking the most-watched NDL Divisional Playoff Game ever on any network.

Chargers bolt north

Chargers bolt north

The San Diego Chargers are officially moving north, announcing plans to join the Rams in Los Angeles beginning with the 2017 season. The team will now be known as the Los Angeles Chargers and temporarily play in the StubHub Center in Carson while the new stadium is built. In addition, the team launched www.FightforLA.com, a […]

MLS gets ready to run

MLS gets ready to run (Facebook)

Major League Soccer unveiled its 2017 regular season schedule, which will now feature the additions of two new expansion clubs – Atlanta United FC and Minnesota United FC for 374 MLS matches overall. The 2017 MLS season opener takes place on FS1 and FOX Deportes with Minnesota United FC/Portland Timbers facing off on March 3 […]

CynCity

Cynsiders

Instagram