NHL closes the door

NHL closes the door

In hockey news, the NHL appears to have closed the door for its players to participate in the 2018 Olympics once and for all. In a statement, the league writes that “A number of months have now passed and no meaningful dialogue has materialized. Instead, the IOC has now expressed the position that the NHL’s […]

Monster adds Bellator to NASCAR play

Bellator's app gets a refresh

Monster Energy is bringing Bellator MMA to a new world, with the MMA promotion announcing that the brand will showcase Bellator fights as part of its activation experience at NASCAR this season. Bouts will see MMA fighters included as a pre-race event for fans in attendance of four of this season’s races, starting the weekend […]

Golf Channel’s programming Mastery

Golf Channel's programming Mastery

As the sports industry turns its attention to Augusta this week with The Masters on ESPN and CBS, Golf Channel is continuing its own run of wins, announcing last week that the network had notched its eighth consecutive quarter of year-over-year viewership growth. Now, with The Masters in its sights, the network will look to […]

Final Four continues NCAA lift

Final Four continues NCAA lift (Facebook)

A pair of tight Final Four contests have now pushed coverage of the 2017 NCAA Tournament to rank as the second most-watched in 23 years, with the entire event now averaging 10.4 million viewers, up 14% from last year and the second-highest average viewership through the Final Four since 1994. Additionally, NCAA March Madness Live […]

CBS swings big for Masters

CBS swings big for Masters

CBS is once again warming up for spring’s annual golf outing, detailing plans for coverage of The Masters for the 62nd consecutive year from Augusta National Golf Club. The network’s coverage begins with the third round starting April 8 at 3p, with final round play shown on Sunday at 2p. In addition, highlights of early-round […]

UEFA seeks partners for esports play

UEFA seeks partners for esports play

UEFA is preparing to dive deep into esports and video games, and is now inviting proposals for categories that include: Official football simulation game and associated Esports rights; Official football management games; and Football related casual games and associated Esports rights. UEFA appointed TEAM Marketing AG to serve as its exclusive marketing agency for the […]

NBC’s Snap judgement

NBC's Snap judgement

NBC Olympics continues to mold its coverage of the Winter Games from PyeongChang, announcing a partnership with Snap Inc. to bring unique coverage to Snapchatters in the US next February, including NBC Olympic coverage via daily “Our Stories” and “Publisher Stories” available in Snapchat Discover. In addition, NBC Olympics will work with BuzzFeed to co-produce […]

Hockey’s big truce

Hockey's big truce (Facebook)

Peace at last for USA Hockey and the US Women’s National Team, which announced an agreement that will result in “groundbreaking support” women’s program over the course of the next four years and ensures that the squad will defend its gold medal in the 2017 IIHF Women’s World Championship starting tomorrow at 7:30p on NHL […]

NBC’s Winter workout

NBC's Winter work out

NBC Olympics is all-in on live broadcasts for the upcoming Winter Olympics, announcing that – for the first time ever at the event – NBC will broadcast all of its Olympic programming live across all time zones, allowing all US viewers to watch coverage from PyeongChang, South Korea, at the same time. On most nights, […]

MLB’s dog adoption

MLB adopts a dog (Facebook)

The long-time marriage between baseball and hot dogs just got official as Nathan’s Famous locked in a deal to become MLB’s first official hot dog. Nathan’s was already the official hot dog of the Cardinals, Marlins, Mets and Yankees. “There is something special, wholesome, and uniquely American about spending a summer day at the ballpark, […]