MLS gets some grub

MLS gets some grub (Facebook)

MLS has a new snack partner with Cheez-It and Pringles named the official snacks of Major League Soccer courtesy of a multiyear, multichannel partnership that will feature digital, video and content brand integration, in-stadium exposure and on-site activation at key MLS events. As part of the partnership, Cheez-It and Pringles are launching the Kick It […]

Sinclair sees ace in tennis deal

Tennis Channel brings in a ringer (Facebook)

Sinclair Broadcast Group got a taste of tennis and now it wants more. The company acquired the assets of Tennis Media Company, owners of Tennis magazine and, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The new acquisition will now form a “unified media platform that combines, […]

MLB/Game of Thrones plot magic

HBO planning to crown more Thrones

MLB and HBO’s Game of Thrones are taking power to another level, with the two brands offering fans special Game of Thrones theme nights in ballparks around the league that will offer feature commemorative collectibles, ticket packages, giveaways, special co-branded merchandise, social media events and a lot more. Currently, at least 19 teams are scheduled […]

Champ Week game plans tip off

ESPN goes for the Champ Week sweep

ESPN announced plans for Champ Week featuring coverage during a record-171 men’s college basketball conference tournament games running across ESPN, ESPN2, ESPNU, ESPNEWS, SEC Network and ESPN3 starting today and running through March 12, a tripleheader on March 11 that will feature title games from the Big 12 (6p), ACC (9p) and Pac-12 (11p). Today […]

espnW makes History

espnW makes History

The beginning of Women’s History Month today will see espnW kick off a slate of dedicated original content and programming built around the theme of “Women Making History.” To launch the commemoration, espnW’s new film, When I Play, will premiere just before 8a on SportsCenter and Mike & Mike. Today will also see a slate […]

Daytona drives FOX

Daytona drives FOX (Facebook)

NASCAR’s opening act this season in the Daytona 500 proved to be an all-round win. A last-lap pass for the win by Kurt Busch in the first Monster Energy NASCAR Cup Series race on FOX delivered an average audience of 12 million across FOX platforms with 23.3 million viewers tuning in for all or part […]

FIBA’s swoosh

FIBA plays on ESPN's court (Facebook)

FIBA is adding a swoosh to its gameplay, with the International Basketball Federation announcing a deal with Nike for an 11-year commercial agreement covering FIBA’s Senior Men’s, Women’s and Youths’ flagship national team competitions. Nike will benefit from long-term global marketing rights related to the major FIBA national team competitions while FIBA’s ambitions to grow […]

Nielsen’s 2016 highlights show

Nielsen's 2016 highlights show

Just over a week ago, Nielsen unveiled its annual list of trends and data sets for sport in 2016 as part of the annual Nielsen Year in Sports Media Report, examining the engagement with the Olympics, NFL, NBA, MLB, NHL, NASCAR, Indycar, UFC, soccer, golf, college sports and hockey. Nielsen Sports also broke out the […]

Turner recruits a Champion

Turner recruits a Champion (Facebook)

Surprise! An unexpected winner emerged in bidding competition for the Champions League TV rights, with Time Warner Inc.’s Turner Sports snagging a three year-deal, according to Bloomberg. Meanwhile, Spanish-language rights were awarded to Univision. The agreement kicks in next year with UEFA telling Turner that it likely also partner with “a non-traditional media company” like […]

FS1 drops the axe

Katie Nolan signs on

A flurry of news yesterday detailing a programming overhaul at FS1. News included network canceling its studio show Fox Sports Live, ending its run with show hosts Jay Onrait and Dan O’Toole, whose final show ran earlier this week. FS1 will now place MLB Whiparound in the 11p slot once MLB season kicks in. Meanwhile, […]