Hershey’s drops gymnastics deal

Hershey's drops gymnastics deal (Facebook)

The Hershey Company has joined the sponsor exodus from USA Gymnastics, according to multiple reports, following the Larry Nassar sexual abuse scandal. The company confirmed that it did not renew a two-year agreement to be the team’s exclusive confectionary sponsor, stating, “The decision was made not to renew. We continue to be a proud supporter […]

NBC expands Paralympic Winter Games profile

NBC expands Paralympic Winter Games profile (Facebook)

NBC Olympics is beefing up its coverage of the Paralympic Winter Games, announcing plans PyeongChang this March that will include 94 hours on television, nearly doubling the time spent on Sochi 2014. In all, NBC Olympics will present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, and […]

Michelob taps Pratt for Super chat

Michelob taps Pratt for Super chat

Michelob ULTRA’s Super Bowl plans will include Chris Pratt, as the brand unveiled a new 30-second Super Bowl commercial starring the actor titled “The Perfect Fit.” The spot spotlights Pratt’s preparation for his first ever TV commercial. Michelob ULTRA will than air a second spot – “I Like Beer” – in this year’s game as […]

NBC dreams big with Super Bowl/Olympics combo

NBC dreams big with Super Bowl/Olympics combo (Facebook)

As Super Bowl week opens to showcase the pageantry of the intersection between sports, media and brands, NBCU is injecting new levels of promotion into what will almost certainly turn out to be two of the most-watched events in television history next week with the Super Bowl on Sunday and then the start of the […]

Hill’s new trek

Hill's new trek

Jemele Hill announced plans to depart SC6 with Michael and Jemele in a move to take on new duties with ESPN that include being a writer for The Undefeated and an on-air commentator. Michael Smith will continue as host of SportsCenter. The pair will anchor their final SC6 together on Friday, Feb. 2. “There is […]

Vince McMahon brings back football’s X-factor

Vince McMahon brings back football’s X-factor

The XFL is back, with WWE Chairman and CEO Vince McMahon announcing plans to bring back the defunct football league with plans to launch in 2020 with eight teams and 40-man active rosters playing across a 10-week regular season schedule. In its second go-around, the league will feature “a fan-centric, innovative experience, including shorter, fast-paced […]

Lexus adds the Super to Super Bowl Sunday

Lexus adds the Super to Super Bowl Sunday

Lexus detailed its Super Bowl plans, releasing a 60-second extended digital version of its ad, which was created in partnership with Marvel Studios’ film Black Panther, which open on Feb. 16. The spot is titled “Long Live the King” and pairs the luxury sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played […]

Espinoza gets elevated

Espinoza gets elevated

SHOWTIME Sports named Stephen Espinoza as President, Sports and Event Programming, where he will continue to develop and execute the overall strategy of the group. In addition, the org unveiled its television lineup for Showtime Championship Boxing w/ Premier Boxing Champions for the first half of the year at the 2018 boxing upfront for advertisers. […]

NBC plans Super Stream Sunday

NBC plans Super Stream Sunday

Super Bowl LII will see NBCUniversal present “Super Stream Sunday” on Feb. 4, with 11 continuous hours of unauthenticated NBC streaming content available to fans that include NBC’s presentation of Super Bowl LII, Justin Timberlake headlining the Pepsi Super Bowl LII halftime show, the Super Bowl LII pre- and post-game shows, and NBC’s post-game presentation […]

A-Rod’s new bag

A-Rod's new bag (Facebook)

Alex Rodriguez is switch-hitting in the broadcast booth. ESPN announced that the former Yankee will join Sunday Night Baseball this season as an analyst in a new multi-year agreement where he will be joined by Matt Vasgersian, who will become the third-ever voice of Sunday Night Baseball, also in a multi-year deal. Rodriguez and Vasgersian […]

CynCity

Cynsiders

Instagram