Spieth win Opens big numbers for NBC Sports

Turner's PGA groundgame (Facebook)

Jordan Spieth continues to drive viewership numbers, as NBC Sports Group’s coverage of The 146th Open wrapped up with a Total Audience Delivery of 4.97 million average viewers across NBC and NBC Sports Digital, with a 3.2 U.S. household rating according to Nielsen Fast Nationals. The TAD number marks a rise of 1% over last […]

ESPN’s college course

ESPN's college course (Facebook)

ESPN and family formalized its college football talent lineup for the new season, revamping the ABC, ESPN and ESPN2 pregame, halftime and postgame commentator lineup to include named such as Booger McFarland, Jesse Palmer and Chip Kelly as analysts. McFarland will team up with Mack Brown on ABC, with Kevin Negandhi hosting the three-man network […]

Junior’s next stop – NBC

Junior's next stop - NBC (Facebook)

Dale Earnhardt Jr. is preparing to park at NBC Sports after his racing career wraps up, announcing a multi-year deal with the company beginning in 2018. There, he will “be utilized in a number of capacities on NBC’s NASCAR coverage” in addition to be given opportunities in the company’s media businesses, including movies, television, podcasts, […]

Big Ten’s media playbook

Big Ten's media playbook (Facebook)

Meanwhile, the Big Ten (finally!) formally detailed it new media partnerships for the first time, confirming agreements with ESPN, CBS and FOX Sports. “We couldn’t be more pleased. We’ve been with ESPN since its inception in 1979 and dealing with ABC all the way back to 1966,” Commissioner Jim Delany told the press at the […]

UFC sees champ in Contenders

UFC sees champ in Contender (Facebook)

July saw the latest entry into UFC’s successful UFC Fight Pass platform with the launch of Dana White’s Tuesday Night Contender Series, running Tuesdays. With the first two episodes completed and a third show running tomorrow at 8p, the weekly series features five live fights in each episode, showcasing up-and-coming talent, and offering a slate […]

WME/IMG’s esports exodus

WME/IMG's esports exodus

WME/IMG experienced a mass defection on the esports front, as the four-person team tasked with growing the industry have departed the company, led by Tobias Sherman. Bloomberg detailed elements of the move, with Sherman telling the site that “Upon my resignation and that of my team, we will now be able to continue our track […]

AT&T redials MLS deal

AT&T redials MLS deal (Facebook)

AT&T is going deeper with soccer, announcing a deal through Soccer United Marketing for a multi-property sponsorship extension that renews AT&T’s status as the Official Partner of Major League Soccer, US Soccer and the Federacion Mexicana de Futbol. Activation will be a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and […]

Buzzer Beater falls short

Buzzer Beater falls short (Facebook)

It appears to be the end of the line for ESPN’s Buzzer Beater channel with multiple reports that the college basketball-driven channel will not return for the 2017-18 season. The decision comes as a cost-cutting move for the company, with the channel first launched in 2011. “With more ways than even to program our networks […]

ONE Championship looks to upgrade

ONE Championship looks to upgrade (Facebook)

Asia-based MMA staple ONE Championship locked in a “significant” equity investment led by Sequoia India and Mission Holdings, bringing its total capital raised to $100 million. New and existing investors also participated in this investment round. This equity investment will further solidify ONE’s dominant market leadership position in the sports media industry in Asia and […]

CBS’s Crossfit workout

CBS' Crossfit workout (Facebook)

The CrossFit Games will be training for a new home, inking a multi-year deal and digital partnership with CBS Sports, highlighted by CBS Sports carrying live coverage of the 2017 Reebok CrossFit Games on Aug. 5 at 1p. Coverage of the CrossFit Games debuts today on CBS Sports Network with preview shows highlighting the competitors […]