Wendy’s fuels up for road trip

Wendy's fuels up for road trip (Facebook)

Wendy’s is getting in on March Madness action, with a new campaign that tips off on Selection Sunday. The brand will serve up the first-ever bracket to be created entirely on Twitter that will allow sports fans to easily create brackets via Twitter’s Direct Message platform on @Wendys, and at any point throughout the tournament […]

CBS/Turner prepare for Madness

CBS/Turner prepare for Madness (Facebook)

Turner Sports and CBS Sports hit year seven of the 2017 NCAA Division I Men’s Basketball Championship with some tweaks to its programming as well as streaming coverage that will now hit 15 platforms. Programming includes all 67 games across TBS, CBS, TNT and truTV, with all games streamed on NCAA March Madness Live. This […]

A-Rod finds a home

Alex Rodriguez calls FOX home (Facebook)

Alex Rodriguez is turning his annual visits to FOX Sports into a full-time gig. After working as a guest studio analyst during FOX Sports’ coverage of MLB’s postseason run in 2016, Rodriguez, signed on with the company to serve as a full-time analyst which will now include expanding his broadcasting responsibilities to serve as a […]

BT Sport named Champions

BT Sport emerges as Champions (Facebook)

A big deal in international waters, as British media heavyweight BT Sport emerged as the winner for exclusive UK broadcast rights to the UEFA Champions League and UEFA Europa League, paying a reported $1.4 billion for the package. The deal runs through the end of the 2020/21 season and will include highlights package. “UEFA is […]

NBC continues racing run

NBC continues racing run (Facebook)

NBC Sports Group continues to bolster their horse racing coverage, announcing Monday that the company is adding live coverage of international events – the Dubai World Cup on Sat., March 25 and the Epsom Derby on Sat., June 3 — to its 2017 horse racing schedule. NBC Sports will now feature live horse racing in […]

MLB Network takes on the World

MLB Network takes on the World (Facebook)

The World Baseball Classic returns to the mound starting today, with a record of 63 MLB All-Stars set to participate in the 2017 tournament. MLB Network will carry the event, lining up Matt Vasgersian, John Smoltz and Jon Morosi to call every Team USA game, the entire second round from San Diego’s Petco Park, and […]

Cotton Bowl goes under Friday night lights

Cotton Bowl gets Friday night lights (Facebook)

The Goodyear Cotton Bowl Classic is shifting to Friday night this year, with the game taking place on Dec. 29 and marking the earliest kickoff data in the game’s history. The game will be followed by the Orange Bowl and Fiesta Bowl on Dec. 20 with Jan. 1 showcasing the Peach Bowl, Rose Bowl (semifinal) […]

CBS/Turner line up Dance partners

Nets prep for NCAA Championship run (Facebook)

CBS Sports and Turner Sports’s annual coupling for the NCAA Division I Men’s Basketball Championship now has its own teams locked in for this year’s event, with all 67 games televised across four national television networks – TBS, CBS, TNT and truTV and via NCAA March Madness Live. Headlining the affair will be Jim Nantz, […]

MLS gets some grub

MLS gets some grub (Facebook)

MLS has a new snack partner with Cheez-It and Pringles named the official snacks of Major League Soccer courtesy of a multiyear, multichannel partnership that will feature digital, video and content brand integration, in-stadium exposure and on-site activation at key MLS events. As part of the partnership, Cheez-It and Pringles are launching the Kick It […]

Sinclair sees ace in tennis deal

Tennis Channel brings in a ringer (Facebook)

Sinclair Broadcast Group got a taste of tennis and now it wants more. The company acquired the assets of Tennis Media Company, owners of Tennis magazine and Tennis.com, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The new acquisition will now form a “unified media platform that combines Tennis.com, […]