Mercedes-Benz holds court at US Open

Mercedes-Benz holds court at US Open

With the thick of the US Open on full display in Flushing (and up 7% in viewership for the first four days on ESPN2), the annual round of the activation frenzy associated with the USTA staple includes Mercedes-Benz, which serves as an “Official Sponsor” and the “Official Vehicle” of the tournament. The luxury auto brand […]

High Tide lifts ESPN boats

Rising tide lifts ESPN boats (Facebook)

Week one of the college football season saw ABC’s coverage of Florida State/Alabama drum up a record as the most-watched college football opening weekend game on record across all networks. The Saturday Night Football matchup set a new college football kickoff weekend total live audience viewership record with a total live audience of 12,560,000 viewers, […]

FOX boosts its Six drive

FOX Sports boosts its Six drive

Fox Networks Group is lining up to offer the six-second ad format across the FOX Sports portfolio, reserving a limited number of spots that will run during FOX Sports’ NFL and MLB coverage on FOX as well as college football and MLS on FS1. The ads will debut on America’s Game of the Week and […]

NHRA stays Mello

NHRA stays Mello (Facebook)

Coca-Cola’s Mello Yello brand is extending its ties with the NHRA as sponsor of its premier series, continuing a partnership that began in 2002. “Our agreement with the NHRA gives us significant exposure to refresh fans with the smooth citrus taste of Mello Yello,” said Al Rondon, senior sports marketing manager, Coca-Cola North America. “This […]

Pac-12 looks to do more with less

Pac-12's Alibaba wish

The Pac-12 officially opened the doors to shorter football games, detailing a test program designed to “improve the viewing experience for fans in stadium and on-air.” The initiative will kick in at all non-conference games on Pac-12 Networks and offer up a combo of shorter half-times, adjusted commercial formats and earlier kickoff times, with up […]

Facebook plays Ball

Facebook plays Ball (Facebook)

Facebook is launching is new series about LaVar Ball and family on Aug. 31. The series, titles Ball in the Family, was funded by Facebook and produced by Bunim-Murray Productions. Following the premiere of the first two episodes, new episodes will be available on Sundays starting Sept. 10.

UFC’s 7-Eleven shift

ESPN/FOX mull UFC split (Facebook)

UFC is bringing 7-Eleven into the Octagon, announcing a new partnering with the convenience store chain to serve as UFC’s first-ever “Official Convenience Store” throughout the US and Canada. As part of the partnership, the two brands will launch a peel-to-win Big Gulp sweepstakes on Sept. 1, with more than 1.8 million individual prizes available […]

FOX Sports converts Miles

FOX converts Miles (Facebook)

Meanwhile, FOX Sports bolstered its roster with the additions of former NCAA football coaches Mark Helfrich and Les Miles as well as veteran broadcaster Danny Kanell for its college football coverage this fall. Helfrich calls a full slate of games this season alongside play-by-play announcer Justin Kutcher and fellow analyst Petros Papadakis, while Miles will […]

Golf Channel/NCAA tap in big deal

Golf Channel/NCAA tap in big deal

The NCAA and Golf Channel locked in their long game, announcing a long-term extension for live coverage of the NCAA Division I Men’s and Women’s Golf Championships that will run through 2029 and includes all media rights, worldwide, for Golf Channel’s presentations of the national championships. “There is an inherent passion to traditional college sports […]

NASCAR’s new series

NASCAR's new series

NASCAR locked in plans for the NASCAR iRacing Pro Invitational Series, an esports-driven online racing series designed to showcase up and coming drivers that currently compete in certain NASCAR-sanctioned series including the NASCAR K&N Pro Series, NASCAR Camping World Truck Series, and NASCAR XFINITY Series as well as other racing disciplines. Partnering with, the […]