The NBA extends European stay

YouTube plugs in to NBA Finals (Facebook - NBA)

Eurovision and the NBA are lengthening their ties, with the operational arm of the European Broadcasting Union locking in a deal to transmit live NBA games, NBA TV, and other NBA programming to the league’s international television and digital media partners through the 2021-22 NBA season, according to SVG. The first NBA programming that Eurovision […]

MLS orders a house wine

MLS orders a house wine (Facebook)

Major League Soccer locked in a multi-year sponsorship deal with Excelsior Wines with the deal seeing , Trivento, Excelsior Wine’s top-selling wine brand from Argentina, becoming the Official Wine of Major League Soccer. The sponsorship kicks in on Jan. 1 and runs through 2020. All four ranges in the Trivento line-up – Trivento Reserve varietal […]

NHL opens the Vault for Principles play

NHL opens the Vault for Principles play

With the National Hockey League Players’ Association and the NHL locking in hockey’s Declaration of Principles, designed to “advance policies, programs and initiatives, while inspiring fans, players and communities to create the best possible experience for the entire hockey community,” the league has now launched a new ad campaign promoting the initiative, tapping the services […]

NFL kicks off to 22 million+ viewers

NFL kicks off to 22 million+ viewers (Facebook)

The new NFL season opened with a slightly-muffled bang, as the Chiefs upset over the Patriots delivered NBC with a hardy 22.2 million viewers in Total Audience Delivery numbers and earned a 14.6 overnight rating, according to Nielsen, but both numbers were off-pace from last year’s opening game, which drew 25.4 million viewers with a […]

US Open shows ESPN the love

US Open shows ESPN the love (Facebook)

The US Open propelled ESPN’s coverage to gains this year, with audiences up 8% year-over-year and streaming viewers rising 45%. The total average audience through Tuesday, Sept. 5 hit an average of 874,000 viewers, compared to 809,000 for the first nine days of last year’s event. The television rating across ESPN and ESPN2 is a […]

FOX Sports preps for Big Ten b-ball

FOX Sports preps for Big Ten b-ball (Facebook)

FOX Sports lined up programming plans for Big Ten basketball for the first time, starting Dec. 2 with Ohio State/Wisconsin at 5p on the broadcast network, immediately preceding FOX’s live coverage of the Big Ten Football Championship Game at 7p. Overall, FS1 televises 13 Monday or Friday games and more than 30 overall, while FOX […]

CBS Sports reenlists with Army

CBS Sports reenlists with Army (Facebook)

CBS Sports and Army inked a multi-year extension that extends their partnership through 2022 and will see CBS Sports Network continue to televise all Army home football games with seven on deck this season. The network will also have the option to televise additional football games through the Patriot League, as well as select Army […]

NBC aims high for NFL Kickoff

NBC aims high for NFL Kickoff

With NFL Kickoff 2017 slated for launch tonight with the Chiefs/Patriots on NBC, the company is going big in promotion by leveraging its sports, news and entertainment assets to welcome the new season. NBCUniversal programs ranging from TODAY, The Tonight Show Starring Jimmy Fallon, Access Hollywood, America’s Got Talent, American Ninja Warrior and more. Meanwhile, […]

The Rockets’ two billion dollar buyer

The Rockets' two billion dollar buyer (Facebook)

The Houston Rockets are set to become Fertitta turf, with the franchise announcing that Tilman J. Fertitta – CNBC star and owner of the Landry’s restaurant empire – had locked in an agreement to add the club to his portfolio with reports stating that the deal was worth $2.2 billion, which would mark a record […]

Pepsi fills the Fun

Pepsi fills the Fun for NFL season

Pepsi is kicking off football season with new touchdown dances as part of its “The Fun Doesn’t End Zone” campaign which “champions the NFL’s new relaxed rules on end zone celebrations.” The promotion is designed to offer off-the-field moments, promotions, pre-game festivities and entertaining content featuring NFL athletes, anchored by the launch of limited-edition NFL […]