Final Four continues NCAA lift

Final Four continues NCAA lift (Facebook)

A pair of tight Final Four contests have now pushed coverage of the 2017 NCAA Tournament to rank as the second most-watched in 23 years, with the entire event now averaging 10.4 million viewers, up 14% from last year and the second-highest average viewership through the Final Four since 1994. Additionally, NCAA March Madness Live […]

CBS swings big for Masters

CBS swings big for Masters

CBS is once again warming up for spring’s annual golf outing, detailing plans for coverage of The Masters for the 62nd consecutive year from Augusta National Golf Club. The network’s coverage begins with the third round starting April 8 at 3p, with final round play shown on Sunday at 2p. In addition, highlights of early-round […]

UEFA seeks partners for esports play

UEFA seeks partners for esports play

UEFA is preparing to dive deep into esports and video games, and is now inviting proposals for categories that include: Official football simulation game and associated Esports rights; Official football management games; and Football related casual games and associated Esports rights. UEFA appointed TEAM Marketing AG to serve as its exclusive marketing agency for the […]

NBC’s Snap judgement

NBC's Snap judgement

NBC Olympics continues to mold its coverage of the Winter Games from PyeongChang, announcing a partnership with Snap Inc. to bring unique coverage to Snapchatters in the US next February, including NBC Olympic coverage via daily “Our Stories” and “Publisher Stories” available in Snapchat Discover. In addition, NBC Olympics will work with BuzzFeed to co-produce […]

Hockey’s big truce

Hockey's big truce (Facebook)

Peace at last for USA Hockey and the US Women’s National Team, which announced an agreement that will result in “groundbreaking support” women’s program over the course of the next four years and ensures that the squad will defend its gold medal in the 2017 IIHF Women’s World Championship starting tomorrow at 7:30p on NHL […]

NBC’s Winter workout

NBC's Winter work out

NBC Olympics is all-in on live broadcasts for the upcoming Winter Olympics, announcing that – for the first time ever at the event – NBC will broadcast all of its Olympic programming live across all time zones, allowing all US viewers to watch coverage from PyeongChang, South Korea, at the same time. On most nights, […]

MLB’s dog adoption

MLB adopts a dog (Facebook)

The long-time marriage between baseball and hot dogs just got official as Nathan’s Famous locked in a deal to become MLB’s first official hot dog. Nathan’s was already the official hot dog of the Cardinals, Marlins, Mets and Yankees. “There is something special, wholesome, and uniquely American about spending a summer day at the ballpark, […]

Raiders see gold in Silver State

Raiders see gold in Silver State (Facebook)

The silver and black are officially bound for the Silver State as NFL owners voted 31-1 to approve the Raiders move from Oakland to Las Vegas. The team will continue to play at the Oakland Coliseum in 2017 and 2018, at a minimum, while a new venue is built off the Strip, with the decision […]

Baseball banks on Season spots

MLB banks on Season spots

Major League Baseball unveiled a new multi-platform advertising campaign designed to “showcase the excitement and perpetual drama that the game of baseball fosters during an emotional season,” dubbed This Season on Baseball. The promotion’s opening spots showcase the game’s top players and the major storylines and – as the season unfolds – new promos will […]

NCAA Tournament’s digital slam

NCAA Tournament’s digital slam (Facebook)

With the Final Four now locked in for Saturday, Turner Sports and CBS Sports have maintained their own hot streak heading into the weekend’s game. The companies are reporting that its coverage of the 2017 NCAA Tournament through Friday ranks as the most-watched since 1993, according to Nielsen, with an average of 9.8 million viewers […]