Tencent’s pigskin play

Tencent's pigskin play (Facebook)

The NFL continues to make headway into the Chinese market, announcing a deal with Tencent for a three-year partnership that makes Tencent Sports the exclusive live digital streaming media partner of the league throughout the country. Tencent will air live and on-demand select preseason games, as well as all Thursday Night Football, Sunday Night Football […]

NFL & F1 roll out esports entities

NFL & F1 roll out out esports entities

Electronic Arts and the NFL detailed plans for the launch of the Madden NFL Club Championship, a competitive gaming and esports event within the Madden NFL Championship Series that will involve all 32 NFL clubs to mark the largest competitive gaming commitment ever by a US professional sports league. Competition kicks off with the launch […]

Stadium enters the fray

Stadium enters the fray

Blending together the elements of Campus Insiders, 120 Sports and The American Sports Network into a singular platform, Stadium is opening its doors this week in time for football season, with elements launching today on its 24/7 digital linear feed. In addition to a lineup of over 25 college football games from Conference USA, Patriot […]

Corona’s next round

Corona's next round (Facebook)

Corona Extra signed on to serve as the Official Beer Sponsor of Saturday’s Mayweather/McGregor PPV at T-Mobile Arena in Las Vegas. Fans will see Corona’s integration in and around the ring, prominently featured on the center of the mat, on the pay-per-view telecast and as part of the lead up during the official weigh-in.

Turner Sports plots UEFA behemoth

UEFA's global medley (Facebook)

Turner Sports is cranking up its plans for sports, announcing not only a deal with UEFA for a three-year multi-platform rights agreement for exclusive rights to the UEFA Champions League and UEFA Europa League beginning with the 2018-19 season, but also an upcoming new standalone premium sports streaming video service with the collection of UEFA […]

NASCAR gives Twitter a ride

NASCAR's new series

For the first time, NASCAR will live-stream an in-car camera on Twitter for all 10 Monster Energy NASCAR Cup Series Playoffs races in 2017. Streaming begins with the first race of the NASCAR Playoffs at Chicagoland Speedway on Sept. 17 while fans can watch the full broadcast of the race at Chicagoland on NBCSN. In […]

Tournament of Champions gets Sentry duty

Tournament of Champions gets Sentry duty

The PGA TOUR landed a new title sponsor for the winners-only Tournament of Champions, inking mutual insurance company Sentry to a five-year deal agreement. The event will now be known as the Sentry Tournament of Champions and serve as the first tournament in January 2018 when the 2017-18 PGA TOUR schedule resumes following the holiday […]

American Express brings big Air to US Open

American Express brings big Air to US Open

American Express detailed its activation festivities for the US Open this year and experiences set to include American Express Air Tennis, which uses a combination of custom-built and responsive technologies, including air haptics and an ultra-sensitive motion capture system to create an interactive live gaming experience. The brand is also partnering with Venus Williams for […]

CBS, FOX lineup showcases new faces for NFL season

CBS, FOX lineup showcases new faces for NFL season

The NFL on CBS is set to make history this season, as the network unveiled its talent roster for its games. In addition to the previously-announced lead team of Jim Nantz, Tony Romo and Tracy Wolfson, CBS Sports added play-by-play announcer Beth Mowins to the 2017 NFL lineup. The move makes Mowins the first woman […]

PGA TOUR’s Asian swing

SiriusXM plays another round

The PGA TOUR detailed plans for the front of its 2017-18 schedule with a seven-week stretch through mid-November that features four official domestic and four official international tournaments. The season tees off on Oct. 2-8 with the Safeway Open in Napa before hitting Asia for three straight tournaments, including the CIMB Classic in Kuala Lumpur, […]