Greg Norman’s Shark Shootout gets sponsor

Greg Norman's Shark Shootout gets sponsor

Greg Norman’s late-season PGA Tour event has a new title sponsor in QBE, one of the largest insurers and reinsurers worldwide. The Shark Shootout, a mainstay on the tour for 28 years, will now officially be called the QBE Shootout when it returns to Naples, Florida, for the Dec. 6-10 event.

AEG’s brand plan

AEG's brand plan

AEG announced the launch of AEG Studios, an in-house branded content division. The new division will work as an extension to AEG’s Global Partnership group and “supports the creation, production and development of innovative, original content for the company as a whole as well as its numerous brand partners.” Raymond Leon Roker will oversee the […]

Golf Channel’s new tour

NBC is ready to Open

Golf Channel is revving up for the 146th Open at Royal Birkdale in July with a coast-to-coast tour of the famed Claret Jug. In partnership with The R&A, the Claret Jug tour launches tomorrow at Universal Hollywood and will include stops at sporting and cultural events, golf venues and other locations in more than a […]

Trio eye World Cup split

Trio eye World Cup split (Facebook)

CONCACAF member nations – the US, Canada and Mexico – made it official, announcing their intention to formally submit a unified bid to host the 2026 FIFA World Cup, which would mark the first time that three nations would jointly host a FIFA competition. The 2026 FIFA World Cup will be the first with the […]

Michelob’s big wave

Michelob's big wave

Michelob ULTRA locked in a deal to become the Official Beer Sponsor of all World Surf League events in the US, including WSL’s staple event, the Vans U.S. Open of Surfing. According to the company, the alliance spawns from “Michelob ULTRA’s strategy of driving continued growth by engaging drinkers who embrace and prioritize an active, […]

NBC’s new Cup Anthem

NBC’s new Cup Anthem

With the NHL regular season in the books and the Stanley Cup Playoffs set to launch on Wednesday, NBC Sports Group is moving quickly to drive interest and engagement for its lineup of games through June, with its campaign, “There Is Nothing Like Playoff Hockey.” Coverage could include as many as 105 playoff contests and […]

UFC’s Fight Week Card

UFC’s Fight Week Card

UFC detailed plans for its annual UFC International Fight Week in Las Vegas, with events taking place from July 5-8 and showcasing two live events in two nights, the 2017 UFC Hall of Fame Induction Ceremony, the Ulti-man 5K as well as the two-day UFC Fan Experience. The experience will offer a new, easily-accessible and […]

NBC Sports presses Stanley Cup attack

NHL/NBC gear up for round two (Facebook)

NBC Sports is hitting the NHL Stanley Cup Playoffs bolstered with coverage that will avoid local blackouts (except Boston and Pittburgh), as programming on NBC, NBCSN, CNBC, USA Network (along with NHL Network) will run side-by-side with regional sports carriage as well as be made available for streaming on and the NBC Sports app. […]

FIFA’s TV terms

FIFA’s TV terms (Facebook)

China electronics giant Hisense signed on as an Official Sponsor of the 2018 FIFA World Cup Russia where the sponsor will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup. In addition, Hisense televisions will be the official televisions of the competition. “Over […]

Amazon to deliver TNF

Amazon set to deliver TNF to members

Thursday Night Football once again has a new home, as the NFL locked in a deal with Amazon that will move the franchise from Twitter to Amazon Prime where it will deliver games to a global audience across devices during the 2017 NFL Season. With a reported value topping $50 million, the platform now receives […]