FOX grooms Westminster plans

FOX grooms Westminster plans (Facebook)

FOX Sports and Nat Geo WILD are in line to present more coverage of Westminster Week than ever before beginning Sunday and running through Feb. 13 with Shannon Sharpe and Kristine Leahy joining the talent roster this year. New this year will be the Masters Agility Championship at Westminster running on FOX for the first […]

NBC’s Super Bowl tally

NBC’s Super Bowl tally

NBC’s Super Bowl score for the Eagles’ upset over the Patriots… 103.4 million viewers, according to Nielsen Fast National numbers with a Total Audience delivery of 106 million across all platforms. Those numbers are down by about 8 million from last year’s game but still rank in the top ten all-time telecasts. Viewership peaked at […]

FOX gears up for Daytona

FOX launches Daytona drones (Facebook)

Meanwhile, with football season over, FOX Sports is revving up its plans for the return of NASCAR, announcing plans for its 18th consecutive season of coverage starting with Daytona Speedweeks, and the Daytona 500 from Daytona International Speedway on Feb. 18 at 2:30p. Live coverage begins at 1p with FOX NASCAR Sunday, preceded by NASCAR […]

02/05/18: USA Volleyball gets a bump

USA Volleyball gets a bump (Facebook)

Meanwhile, our Q&A today is with Jamie Davis, CEO of USA Volleyball, who – a year after taking on the role – has reworked the structure of the NGB, locked in the org’s biggest partnership ever courtesy of a new deal with adidas, and is now plotting the future of its media strategy. Recent weeks […]

Which brands soared at the Super Bowl?

Which brands soared at the Super Bowl? (Facebook)

Leading into the Super Bowl, early advertisers had already clocked 372.3 million views for early release spots, according to, along with 2.3 million social actions related to the ads. Gameday, meanwhile, saw the formal presentation during the game produce multiple winners, depending on the metric you are looking for. Looking for emotional connection? System1 […]

NBC sets the stage

NBC preps the stage (Facebook)

With Super Bowl Sunday on the horizon, NBC detailed final plans for its presentation of the game, with pregame stating at noon and leading to the Eagles/Patriots matchup at US Bank Stadium in Minneapolis. Al Michaels has the call, joining analyst Cris Collinsworth in the booth, with reporter Michele Tafoya on the sidelines. The Pre-Game […]

Bud Light’s Dilly data

Bud Light's Dilly data

With Bud Light releasing the third offering of its “Dilly Dilly” Super Bowl Trilogy in “Bud Knight,” the brand laid out its numbers for the campaign. Overall, they report that there are now an average of 1.1 million searches of “Dilly Dilly” on Google per month and that Dilly Dilly has been mentioned over half […]

TNF has a new home

TNF had a new home

Thursday Night Football has a new home after the NFL and FOX Sports announced that the franchise would shift from CBS/NBC to FOX, courtesy of a five-year deal valued at $3.3 billion. The change will begin next season and hand FOX with 11 games between weeks 4-15, excluding Thanksgiving night. Contests will be simulcast on […]

YouTube orders a Club

YouTube joins the Club (Facebook)

YouTube is entering new territory, locking in an exclusive rights deal to games for the Los Angeles Football Club. As part of the innovative arrangement, YouTube TV will also receive naming rights on jerseys for the team, which makes its MLS debut in March. Overall, around 18 LAFC games will be exclusively carried on their […]

NBC’s social construct

NBC's social construct (Facebook)

NBC Sports’ social run during Super Bowl week will see the company’s most comprehensive consumer engagement campaign ever to promote the network’s coverage of Super Bowl LII on Sunday. The company is teaming up with digital show Hot Ones, featuring Denver Broncos linebacker Von Miller, a special Super Bowl edition of Buzzfeed’s Worth It and […]