NFL Players Inc. inked a bevy of new licensing deals through its partnership with Fanatics

NFL Players's new haul

The NFLPA – through its marketing and licensing arm NFL Players Inc. – renewed a bevy of agreements through its deal with Fanatics, inking 16 sublicense agreements that include the likes of: Aminco; Dallas Cowboys Merchandising; Fathead; FBF Originals; Forever Collectibles; The Lang Companies; McFarlane Toys; MBI; Nike; The Northwest Company; Outerstuff; Photo File; Stahl’s; […]

Athletes/owners take stance on kneeling

Athletes/owners take stance on kneeling

Meanwhile, the role of professional athletes in pop culture, politics, etc. hit a fever pitch this weekend, with the sports industry front and center after multiple comments from President Trump involving the NFL and NBA (tough to keep this subject to a paragraph!). At a rally for Sen. Luther Strange in Alabama, he made reference […]

NBCSN gains mileage w/ Indycar run

NBCSN gains mileage w/ Indycar run (Facebook)

NBCSN’s coverage of the 2017 Verizon IndyCar Series this season wrapped up with 3% growth over 2016 to rank as the network’s second most-watched IndyCar season ever. Coverage produced a Total Audience Delivery of 507,000 viewers across 12 races, according to data from Nielsen and Adobe. More than half of this season’s races on NBCSN […]

Nabisco has sweet spot for Winter Games

Nabisco has sweet spot for Winter Olympics (Facebook)

In Olympics news, Nabisco is making preparations as the Official Cookie and Cracker Sponsor of Team USA ahead of as the Olympic and Paralympic Winter Games PyeongChang 2018. Launching a theme of “Can’t Miss Moments,” the brand is teaming up with two 2018 Team USA hopefuls, veteran alpine skier and two-time Olympic gold medalist, Ted […]

Coke’s new FIFA play

Coke's new FIFA play

A year before the World Cup, Coca-Cola has signed a new athlete from FIFA to serve as an ambassador for the brand. The star? Alex Hunter, the centerpiece of EA Sports’ FIFA franchise, a virtual athlete who returns to anchor FIFA 18 as part of “The Journey: Hunter Returns” mode in the upcoming game (out […]

Golf Channel lives for the Hunt

Golf Channel lives for the Hunt (Facebook)

Golf Channel is revving up for the 2017 Presidents Cup (running Sept. 25-Oct. 1 from Liberty National Golf Club in Jersey City) with the launch of a social media-integrated scavenger hunt around Manhattan on Sept. 26. The activation will see fans challenged through video clues presented by on-air talent from across NBCUniversal shared via Golf […]

College heavyweights to form new major

College heavyweights to form new major (Facebook)

College sports’ top two multimedia and sponsorship holders – IMG College and Learfield – are on the cusp of a merger that would see the two entities lock in a 50/50 partnership that combines IMG College’s roster of nearly 90 universities and conferences with Learfield’s 130+ collegiate partners, according to Forbes and SBJ. IMG College […]

FOX gives VR treatment to Dame game

FOX gives VR treatment to Dame game

FOX Sports will deliver the matchup between Notre Dame/Michigan State in social virtual reality on Saturday at 8p. Broadcast coverage will run on FOX at 8p but will also be available through the free FOX Sports VR app. The VR presentation comes through a partnership with LiveLike, with presenting sponsorship from Wendy’s. Viewers can watch […]

MLB goes Camping

MLB goes Camping

Camping World Holdings is setting up stakes at MLB, announcing a new multi-year partnership that launched with the 2017 Postseason and marked Camping World the presenting partner of the 2017 League Championship Series. That marks that the first time that the American League Championship Series and National League Championship Series will feature a presenting partner. […]

PGA Tour gather Intel

SiriusXM plays another round

The PGA TOUR and Intel inked an exclusive relationship to produce and globally distribute live VR) and live 360 video at six PGA TOUR events in 2017 and 2018, beginning with the TOUR Championship in Atlanta from Sept. 21-24. The live VR experience can be viewed on Samsung Gear VR headsets on a global basis […]

CynCity

Cynsiders

Instagram