UFC taps a new beverage

UFC taps a new beverage

UFC is now tapping a new official beer. The organization locked in a partnership with Modelo Especial for a new multi-year marketing partnership that makes Modelo the “Official Beer and Malt Beverage” sponsor of UFC in the United States. The brand replaces Bid Light for the role and will be the presenting sponsor for select […]

ESPN comes down on Hill

Hill's new trek

ESPN suspended Jemele Hill on Monday for violation of the company’s social-media policy. The move comes after Cowboys owner Jerry Jones stated that he would bench any players who “disrespect the flag,” and Hill subsequently suggested on Twitter that fans who disagreed with Jones’s mandate should boycott Cowboys advertisers. ESPN said in a statement that […]

opendorse breaks down the social game

opendorse breaks down the social game

How to measure the value of an athlete’s social brand? That is a question being tackled by opendorse which continues to evolve the industry’s fastest growing content distribution platform that gives marketers direct access to athletes’ social media channels. Boasting 4,700 social media campaigns with top brands as well as 2,300 athletes, Cynopsis Sports caught […]

MNF takes on Jedi

MNF takes on Jedi

Lucasfilm will unveil the new trailer for Star Wars: The Last Jedi on ESPN’s Monday Night Football tonight during halftime of the league’s game between the Vikings/Bears, which starts at 8:15p. Disney – which also happens to own ESPN – will then open sales for tickets for the movie, which hits US theaters on Dec. […]

Pac-12’s Alibaba wish

Pac-12's Alibaba wish

The Pac-12 Conference locked in an extended and expanded partnership with Alibaba Group Holding Limited in a deal that includes for the first time distribution of Pac-12 Networks content across linear and digital channels by Alibaba through 2024 along with an extension of their sponsorship of the annual Pac-12 China Basketball Game through 2020. Starting […]

NBC Sports still hungry for rugby

Disney/Fox deal will impact sports media biz

NBC Sports Group is going deeper with rugby, huddling with Six Nations Rugby on an exclusive multi-year US media rights agreement for the Six Nations Championship, the world’s oldest and most prestigious rugby championship. The deal kicks in with the 2018 Six Nations Championship, which will see NBC Sports present live coverage of all Six […]

Formula 1’s new circuit

F1 TV taps Playmaker Media

Formula 1 will have a new home starting in 2018, inking a deal with ESPN for a multi-year linear and digital partnership that brings the FIA Formula One World Championship to ESPN and ABC, which will televise all 21 races in the championship beginning with the season-opening Formula 1 Australian Grand Prix on March 25. […]

Katie Nolan signs on

Katie Nolan signs on

Katie Nolan’s voyage to ESPN is now complete as the company hired Emmy-winning sports personality with Nolan set to debut on ESPN on Oct.16 and will appear across multiple platforms in a variety of projects. She will have a prominent digital presence while also making appearances across ESPN studio programming. Announcements regarding her specific assignments […]

YouTube TV takes on the World

YouTube TV takes on the World (Facebook)

History in the making for MLB, which locked in a partnership with YouTube with activation that includes having YouTube TV serve as presenting sponsor of the 2017 World Series. The alliance will look to “drive fan excitement for the 2017 World Series, as well as showcase another way for baseball fans to watch the national […]

NBA All-Star Game feels the draft

NBA All-Star Game feels the draft

The NBA and National Basketball Players Association unveiled a new All-Star Game format for NBA All-Star 2018 in LA, marking the league’s first All-Star Game without a matchup between the Eastern Conference and the Western Conference. Instead, under the revamped format, two captains will draft the 2018 All-Star teams from the pool of players voted […]

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