Bridgestone Americas, a Worldwide Olympic and Paralympic Partner, announced its support for a group of seven Team USA Olympians and Paralympians on the road to the Olympic and Paralympic Games Tokyo 2020. The lineup includes: Scout Bassett (Para track and field), Jordan Burroughs (wrestling), Allyson Felix (track and field), Missy Franklin (swimming), Will Groulx (Para-cycling), […]
NBA opens door to Last 90
The NBA and National Basketball Players Association are partnering with Highlight Games Limited, a specialist gaming supplier, to launch NBA Last 90 – an exclusive virtual sports betting game that will leverage actual NBA highlights and footage. The game is set to debut in U.S. and European gaming and lottery markets during the 2019-20 NBA […]
Vitale adds another round
Hall of Fame basketball analyst Dick Vitale inked a contract extension with ESPN through the 2021-22 season, where he will continue working as a game analyst on key matchups. “I’m so honored and proud to be a little spoke in the big wheel that ESPN is in the world of sports,” said Vitale. “ESPN is […]
ESPN goes high tech for the NBC Draft
As the Zion era dawns, ESPN is going high-tech with its coverage of the 2019 NBA Draft presented by State Farm, tipping off June 20 at 7:30 p. Marking its 17th consecutive year of exclusive coverage of the league’s selection process, ESPN will deploy a trio of high-productions cameras at the Barclays Center in Brooklyn, […]
Mid-Atlantic Sports Network face expiration
Mid-Atlantic Sports Network, the regional sports network owned by MLB’s Baltimore Orioles and Washington Nationals, and distributor RCN Corp. are facing the expiration of their current carriage agreement on June 30. RCN on its website has declared the RSN is seeking “unfair increases” despite decreasing viewership and is “demanding forced carriage,” even for those who […]
FOX’s big Sunday
Sunday’s win by the US over Chile in the FIFA Women’s World Cup drove FOX Sports to an average of 5.4 million viewers across its television and streaming sources, with 5.324 alone on FOX. That makes the match the most-watched in the history of the Group Stage of the tournament in the US and most-watched […]
AmEx’s VR serving
American Express announced its partnership with two-time Wimbledon champion Sir Andy Murray launching at The All England Lawn Tennis Club, as the Official Payment Partner of The Championships. American Express will unveil its Fan Experience on-site at The Championships, along with a range of on-site benefits for Card Members, with a unique interactive gaming experience, […]
McCarley breaks down golf’s hook
Tonight sees the debut of GOLF Films’ newest documentary Hogan, a two-part series that debuts at 9p on GOLF Channel and telling the life and legacy of Ben Hogan, who remains as, arguably, one of the greatest sports comeback stories of all-time. Coming off the U.S Open, Cynopsis Sports caught up with Mike McCarley, President, […]
NBA’s Canadian rapture
The crowning of the Toronto Raptors saw the 2019 NBA Finals Game 6 against the Warriors draw an aggregate average audience of 26 million viewers in the United States and Canada, according to the league, for a rise of 11% over the 2018 NBA Finals between the Warriors and Cleveland Cavaliers, which drew 18.5 million […]
NBC sings the Blues
The Blues made gold for NBC on Wednesday night as the team’s win in the Stanley Cup Final Game 7 to claim the Cup delivered a 6.2 overnight rating on the network, marking the highest overnight score for an NHL game on record (since overnights began in 1994). That topped the previous NHL overnight record […]
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