Astros win rockets FS1 numbers

Astros win sees FS1 numbers rocket (Facebook)

In the end, the MLB season comes down to the Dodgers and Astros, with FOX Sports and MLB detailing the programming lineup for the World Series. The matchup will mark the first time two 100-win teams will face each other in the Series since the Reds and Orioles in 1970. With all games airing on […]

Drone Racing League gets cable (Facebook)

The Saudi General Sports Authority unveiled a slate of agreements last week for a roster of events that will take place in the country over the next year, including the World Boxing Super Series and Spain’s La Liga, as well as motor racing and chess. Meanwhile, the country is also laying out the welcome mat […]

Formula 1 gets Sirius

F1 TV taps Playmaker Media

SiriusXM and Formula 1 locked in a multi-year agreement that makes SiriusXM the exclusive North American radio broadcaster of all Formula 1 races, beginning with this weekend’s United States Grand Prix. Coverage of the race in Austin will air live on Sunday at 3p, exclusively on Sirius channel 132, XM channel 203 and channel 963 […]

Packers partner w/ Microsoft

Packers upload Microsoft partnership (Facebook)

Microsoft and the Green Bay Packers are teaming up to drive innovation in Wisconsin with the launch of a $10 million partnership called TitletownTecc and designed to make investments, give workspace to startups and encourage innovation among local businesses. The program will be located next to the Packer’s Lambeau Field and include an 18-week accelerator […]

TNT opens NBA season on a run

The NBA on TNT gets a demo bounce (Facebook)

The NBA season opened with a bang on Tuesday as TNT’s exclusive coverage of the Celtics/Cavaliers and Rockets/Warriors propelled the channel to win the night across all of cable television in primetime, based on Nielsen metered market numbers. The network’s Celtics/Cavs battle averaged 5.6 million total viewers – up 95% over last year – to […]

AT&T Stadium feels a Draft

AT&T Stadium feels a Draft (Facebook)

In NFL news, the league announced that the 83rd NFL Draft will take place on from April 26-28 at the Dallas Cowboys’ AT&T Stadium in Arlington, marking the first time in history that it will be held at an NFL stadium. The Draft site will encompass the field, stands, and outdoor plazas, creating an all-encompassing […]

NBA tips off season with Kia renewal

NBA tips off season with Kia renewal (Facebook)

With the NBA season officially underway, the league unveiled a slate of activations as well as new deals including a multiyear marketing partnership extension with Kia Motors America that runs across the NBA, WNBA and NBA G League. In addition to continuing to serve as the Official Automotive Partner across all three leagues, Kia will […]

USA Hockey unfreezes assets

USA Hockey unfreezes assets (Facebook)

USA Hockey and NHL Network locked in a deal that gives NHL Network the exclusive US rights to televise the IIHF World Junior Championship, IIHF Women’s World Hockey Championship and the IIHF Under-18 Men’s World Championship through 2021. NHL Network will provide complete coverage of each tournament, including game telecasts and comprehensive previews, highlights and […]

NLCS is out of park for TBS

NLCS is out of park for TBS (Facebook)

Game 2 of the 2017 National League Championship Series presented by Camping World averaged 6.8 million viewers for TBS to rank as the network’s most-watched LCS Game 2 of all time. The telecast propelled TBS to win the night across all of cable, based on Nielsen metered market numbers with viewership up 162% over last […]

NBA escalates League Pass

NBA escalates League Pass (Facebook)

NBA League Pass will serve up a variety of new subscription packages for the 2017-18 NBA season with options that include a new premium package with continuous in-arena coverage during all breaks to bring fans footage from team huddles, live entertainment and other experiences from the venue. Additional options include the signature full-season NBA League […]