ESPN’s Soft sells

ESPN's Soft sells

Speaking of ratings, Oklahoma’s two-game sweep of the Florida Gators in the Women’s College World Series Finals (running June 5-6 on ESPN) averaged a total live audience of 1,720,000 viewers, to rank as the most-watched sweep in Women’s College World Series Finals history. The two games were up 33% from 2014, the last time the […]

NFL rings a Bell

Tencent's pigskin play (Facebook)

Bell Media is set to become the exclusive home of the NFL in Canada, announcing a multi-year rights agreement extension with the league. The deal will see featured games in all of the league’s broadcast windows running across Bell Media properties, along with postseason action and expanded digital opportunities which include syndication rights for NFL […]

Mastercard is back in the scrum

Mastercard is back in the scrum

Mastercard renewed ties with World Rugby to serve as a Worldwide Partner for Rugby World Cup 2019 in Japan. The partnership began in 2011 and will see Mastercard serve as the preferred card and digital wallet for the tournament. “This ground-breaking event is a fantastic opportunity for us to engage cardholders and enable them to […]

Predators serve up audience feast

Predators serve up audience feast (Facebook)

With Nashville tying up the Stanley Cup Final on Monday night, NBC saw the contest score a TAD of 5.7 million viewers for the game, up 34% over last year’s tallies to rank as the second-most watched Stanley Cup Final Game 4 on record, according to Fast National Data from Nielsen. Through four games, the […]

FOX keeps it Real

FOX keeps it Real (Facebook)

In other ratings news, Saturday saw Real Madrid top Juventus 4-1 to retain the UEFA Champions League title with more than 3 million viewers tuning in on FOX and FOX Deportes. The match drew 1,762,000 viewers on FOX, up 5% over last year’s Real Madrid/Atletico de Madrid battle and drew 1,241,000 total viewers on FOX […]

Durant’s dominance gives ABC a jolt

Durant's dominance gives ABC a jolt (Facebook)

Game two of the 2017 NBA Finals on ABC saw the Warriors’ victory rank push the series to become the most-watched since 1998 through two games, according to Fast Nationals from Nielsen. The series is averaging a total live audience of 19,602,000 average viewers on TV and streaming, up 5% from 18,641,000 viewers in 2016. […]

FOX Opens new tech drive

FOX Opens new tech drive

FOX Sports detailed its production and tech plans for the US Open this month, lining up an expanded use of augmented reality as well as its shot-tracing technology from June 15-18 on FOX, FS1, FOX Deportes and FOX Sports GO. Augmented reality will be bolstered by a 75-foot Strada Camera Crane, enabling graphic elements to […]

Why Whistle works

Why Whistle works (Facebook)

Whistle Sports’ mantra of creating, curating and delivering sports content for fans and brands continues to shore up numbers and position the company as a leader in how millennials are consuming content. Since formally launching in 2014, the company has now built a community that tallies over 350 million aggregate subscribers, fans and followers while […]

Warriors win drives ABC

Warriors drive ABC  (Facebook)

Chapter three of the Warriors/Cavaliers battle at the NBA Finals opened the series with a 12.4 metered market rating, down from last year but marking the third-highest NBA Finals Game 1 ever on ABC, topped only by their two previous meetings, according to Nielsen. The matchup set several ESPN NBA Finals Game 1 streaming records […]

NBC produces hot ice

NBC produces hot ice

Game 2 of the 2017 Stanley Cup Final on NBCSN, saw the Penguins’ win generate an average Total Audience Delivery of 3.278 million viewers for a markup of 27% over. last year’s Game 2, according to Nielsen. The contest now ranks as the second-most watched Stanley Cup Final Game 2 on cable since 2002 and […]