Manny Pacquiao’s next fight set for ESPN

Manny Pacquiao’s next fight set for ESPN

Manny Pacquiao’s next title fight will air live on ESPN and ESPN Deportes, his first non pay-per-view bout since September of 2005. Pacquiao, boxing’s only eight-division world champion, will defend his WBO welterweight title on Saturday, July 1 against Australia’s Jeff “The Hornet” Horn in Brisbane, Australia. ESPN’s coverage of “The Battle of Brisbane” will […]

McDonald’s ends Olympic sponsorship early after 41-year run

McDonald’s ends Olympic sponsorship early after 41-year run

McDonald’s has ended its four-decade run as an Olympic sponsor to “focus on different business priorities.” The global fast-food chain ended its sponsorship three years early, having been among 13 top-tier sponsors signed through the 2020 Summer Games in Tokyo. It will, however, remain a domestic sponsor of the 2018 Winter Olympics and operate restaurants […]

U.S. Soccer team keeps setting ratings records on FS1

U.S. Soccer team keeps setting ratings records on FS1

The U.S. team’s 2-1 win over Ecuador on June 15 averaged 2.132 million viewers on FS1, the most-watched men’s soccer match in the network’s history. The U.S. team has set viewership records on FS1 in each of its first three games of the Copa America and its win over Ecuador clinched a spot in the […]

IMG Academy to host a first-of-its-kind esports boot camp

IMG Academy to host a first-of-its-kind esports boot camp

IMG this summer is introducing a one-of-a-kind esports boot camp that will be held at IMG Academy in Bradenton, Florida. The camp, which runs from July 30 through August 5, is open to kids age 12 to 18 and will center on Valve’s popular Counter-Strike: Global Offensive (CG:GO). Professional CG:GO player Spencer “Hiko” Martin will […]

Katie Ledecky among Olympic medalists featured on the Olympic Channel

Katie Ledecky among Olympic medalists featured on the Olympic Channel

The Olympic Channel: Home of Team USA is coming to more than 35 million homes next month, allowing fans to connect to Olympic sports, athletes and stories all year round. Olympic Channel programming will complement 400 hours of Olympic Sports coverage already scheduled to air in 2017 on NBC and NBCSN, and streamed on NBCSports.com […]

FOX’s kicks off Cup canvas

FOX’s kicks off Cup canvas

FOX Sports is beefing up awareness for the 2018 FIFA World Cup Russia next year courtesy of new cross-functional marketing efforts across broadcast, digital and social media platforms that kick off with a promo featuring the likes of Cristiano Ronaldo, David Beckham, Lionel Messi and Diego Maradona. Meanwhile, yesterday saw FS1, FS2, FOX Sports Regional […]

New Era’s Dak attack

New Era's Dak attack (Facebook)

New Era Cap announced that Dallas Cowboys quarterback Dak Prescott signed on to be a brand ambassador for the company, joining athletes that include Le’Veon Bell (Pittsburgh Steelers), Khalil Mack (Oakland Raiders), Greg Olsen (Carolina Panthers) and Sterling Shepard (New York Giants). New Era will launch its first 2017 on-field campaign leading into NFL Training […]

ABC’s Golden state

ABC's Golden State (Facebook)

Game 5 of the NBA Finals clinched victory for the Warriors, and spelled a big win for ABC to rank as the most-watched NBA Finals since 1998, according to Nielsen. The five-game series averaged a total live audience (television plus streaming) of 20,840,000 average viewers, and Monday’s Game 5 telecast snaring a total live audience […]

Supercross’ 2018 jump

Supercross' 2018 jump (Facebook)

The 2018 Monster Energy Supercross schedule was unveiled, detailing plans for a 17-race schedule for next year, and the action starting Jan. 6 at Angel Stadium in Anaheim. The slate will see eight races in the Mountain or West Coast time zones with nine on deck in the Central or East Coast with all races […]

Stanley Cup Final wraps on high note

Stanley Cup Final wraps on high note (Facebook)

The Penguins’ clincher in Game 6 of the Stanley Cup Final cemented recent viewership trends for the series on NBC channels as the Penguins’ win averaged a TAD of 7.086 million viewers, up 29% vs. last year’s Cup-clinching Game 6 on NBC featuring Pittsburgh and San Jose. Overall, the six-game 2017 Stanley Cup Final produced […]

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