Amazon prices Prime time

Amazon prices Prime time

With a Thursday Night Football in its arsenal, Amazon is looking to charge advertisers $2.8 million for ad packages that include 30-second spots during the games it will stream to its Prime customers, according to Reuters. Amazon takes over from Twitter, which carried the package last season and is able to sell 10 30-second spots […]

NBC takes aim with World Archery

NBC Sports takes aim with World Archery

World Archery and NBC Sports Group partnered up for a four-year media rights agreement that hands the network exclusive rights to televise and stream the federation’s international archery events to audiences in the US. The agreement runs through 2020, covering four Hyundai Archery World Cup seasons, and World Archery Championships in Mexico City in 2017 […]

Intel brings high tech to Olympic partnership

Intel brings high tech to Olympic partnership

Intel is officially aboard as a top Olympic sponsor, signing a long-term technology partnership with the International Olympic Committee (IOC) days after McDonald’s ended its global sponsorship contract with the IOC. Intel, as a worldwide partner through 2024, will work with the IOC to attract younger fans to the Olympics through leading-edge technology. Among the […]

Massage Envy is PGA Tour’s second new sponsor in two months

Massage Envy is PGA Tour’s second new sponsor in two months

Massage Envy signed a four-year marketing deal with the PGA Tour, becoming the official total body care sponsor of the mobile training and wellness trailers for the PGA Tour and PGA Tour Champions. The agreement marks Massage Envy’s first major sports sponsorship – coinciding with the introduction of the company’s new assisted stretching service — […]

FOX Sports remembers former coach, broadcaster Tony DiCicco

FOX Sports remembers former coach, broadcaster Tony DiCicco

FOX Sports honored former women’s soccer coach Tony DiCicco, who passed away Monday night at the age of 68. DiCicco became a prominent television analyst for the network after successes with the national team that included Olympic gold in 1996 and a FIFA Women’s World Cup Championship in 1999.

FTC looks to block DraftKings-FanDuel merger

Fantasy marriage is over

The U.S. Federal Trade Commission is looking to block the proposed merger of DraftKings and FanDuel, attempting to prevent the creation of a company that would control almost 95 percent of the U.S. daily fantasy sports market. The companies said in November 2016 that they planned to merge to help cut their legal bills. While […]

Manny Pacquiao’s next fight set for ESPN

Manny Pacquiao’s next fight set for ESPN

Manny Pacquiao’s next title fight will air live on ESPN and ESPN Deportes, his first non pay-per-view bout since September of 2005. Pacquiao, boxing’s only eight-division world champion, will defend his WBO welterweight title on Saturday, July 1 against Australia’s Jeff “The Hornet” Horn in Brisbane, Australia. ESPN’s coverage of “The Battle of Brisbane” will […]

McDonald’s ends Olympic sponsorship early after 41-year run

McDonald’s ends Olympic sponsorship early after 41-year run

McDonald’s has ended its four-decade run as an Olympic sponsor to “focus on different business priorities.” The global fast-food chain ended its sponsorship three years early, having been among 13 top-tier sponsors signed through the 2020 Summer Games in Tokyo. It will, however, remain a domestic sponsor of the 2018 Winter Olympics and operate restaurants […]

U.S. Soccer team keeps setting ratings records on FS1

U.S. Soccer team keeps setting ratings records on FS1

The U.S. team’s 2-1 win over Ecuador on June 15 averaged 2.132 million viewers on FS1, the most-watched men’s soccer match in the network’s history. The U.S. team has set viewership records on FS1 in each of its first three games of the Copa America and its win over Ecuador clinched a spot in the […]

IMG Academy to host a first-of-its-kind esports boot camp

IMG Academy to host a first-of-its-kind esports boot camp

IMG this summer is introducing a one-of-a-kind esports boot camp that will be held at IMG Academy in Bradenton, Florida. The camp, which runs from July 30 through August 5, is open to kids age 12 to 18 and will center on Valve’s popular Counter-Strike: Global Offensive (CG:GO). Professional CG:GO player Spencer “Hiko” Martin will […]

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