Iron Bowl is golden for CBS

Iron Bowl is golden for CBS

The Iron Bowl overfloweth on Saturday as CBS Sports’ coverage of the SEC on CBS matchup that saw Auburn take down Alabama rank as the highest-rated college football game to date on any channel of the 2017 season, scoring a 7.8/17 average overnight rating/share and up 66% from last year.. In addition, the contest scored […]

MLB tops 10

MLB tops 10  (Facebook)

MLB gross revenues topped $10 billion for the first time ever, according to a report from Forbes. The makes the 15thstraight year that gross revenues have risen with numbers up from 2016’s tally of $9.5 billion. Revenues were fueled by continued labor peace that has kept interest in the game strong, according to the article, […]

ESPN’s Opening Day lineup

ESPN's Opening Day Lineup (Facebook)

ESPN locked in its 2018 MLB starters, announcing that the company will launch its 29th season of MLB coverage with a 10-game slate to start the season. Plans include an Opening Day quadruple-header on March 29 that will see the network carry 13 consecutive hours of Opening Day action with games at 12:30p (Cubs/Marlins), 3:30p […]

Falcons lift MNF

Falcons lift MNF

Speaking of ESPN, the network saw this week’s MNF presentation (which saw the Falcons edge the Seahawks) average 10.8 million viewers across ESPN and ESPN Deportes, according to Nielsen. Overall, MNF ranked as the most-watched telecast on Monday night among households, viewers and all key male and adult demos with ESPN’s presentation generating a 6.4 […]

FOX upgrades BIG3 ball

FOX upgrades BIG3 ball (Facebook)

The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]

Coca-Cola’s Derby play

Coca-Cola's Derby play

Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola […]

NLL cradles growth benchmarks

NLL cradles growth benchmarks (Facebook)

December will bring a new season of the National Lacrosse League, the largest men’s professional indoor lacrosse league in North America, with the league announcing the Twitter Game of the Week schedule for the second year in a row, featuring a free live broadcast of a key matchup as well as playoff and Champion’s Cup […]

Goodyear takes another spin

Goodyear takes another spin (Facebook)

NASCAR and The Goodyear Tire & Rubber Company locked in a renewed sponsorship agreement that will extend their long ties and continues Goodyear’s designation as the “Official Tire of NASCAR” and extends an uninterrupted relationship that started in 1954. “We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in […]

NBC Olympics’ streaming blizzard

NBC Olympics' streaming blizzard (Facebook)

NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming as part of its […]

Facebook hits the hardwood

Facebook hits the hardwood (Facebook)

Facebook is getting on the court, announcing a deal with Stadium for a season-long package of 47 college basketball games that will be distributed exclusively on social platform featuring matchups from the Mountain West, West Coast Conference, Conference USA, and the Atlantic 10. Additionally, Stadium will produce an exclusive, weekly live studio show dedicated to […]