College heavyweights to form new major

College heavyweights to form new major (Facebook)

College sports’ top two multimedia and sponsorship holders – IMG College and Learfield – are on the cusp of a merger that would see the two entities lock in a 50/50 partnership that combines IMG College’s roster of nearly 90 universities and conferences with Learfield’s 130+ collegiate partners, according to Forbes and SBJ. IMG College […]

FOX gives VR treatment to Dame game

FOX gives VR treatment to Dame game

FOX Sports will deliver the matchup between Notre Dame/Michigan State in social virtual reality on Saturday at 8p. Broadcast coverage will run on FOX at 8p but will also be available through the free FOX Sports VR app. The VR presentation comes through a partnership with LiveLike, with presenting sponsorship from Wendy’s. Viewers can watch […]

MLB goes Camping

MLB goes Camping

Camping World Holdings is setting up stakes at MLB, announcing a new multi-year partnership that launched with the 2017 Postseason and marked Camping World the presenting partner of the 2017 League Championship Series. That marks that the first time that the American League Championship Series and National League Championship Series will feature a presenting partner. […]

PGA Tour gather Intel

PGA TOUR gathers Intel

The PGA TOUR and Intel inked an exclusive relationship to produce and globally distribute live VR) and live 360 video at six PGA TOUR events in 2017 and 2018, beginning with the TOUR Championship in Atlanta from Sept. 21-24. The live VR experience can be viewed on Samsung Gear VR headsets on a global basis […]

ESPN’s college combo climbs

ESPN's college combo climbs (Facebook)

College football continued to drive ESPN properties, as ABC’s Saturday Night Football pitting Clemson/Louisville drummed up a 3.3 overnight Nielsen score with an additional streaming audience of 140,000 in the average minute, for markups of 57% and 337% respectively over last year’s SNF week 3. So far this season, the SNF franchise is averaging a […]

Nike’s tech vanguard

Nike's tech vanguard

NIKE and the NBA are teaming up for three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on […]

Hurricane Irma frosts NFL return

Hurricane Irma frosts NFL return (Facebook)

Nielsen ratings for week one of the NFL came in and saw Hurricane Irma take a toll on ratings for the new season. While SNF saw year-to-year gains for NBC, as reported yesterday, other league offerings had a tougher outing, with overall ratings (not counting MNF) off 13% from year ago numbers. Sunday afternoon matchups […]

NBC Sports set for Atlantic 10 tip off

NBC set for Atlantic 10 tip off (Facebook)

NBCSN lined up more than 30 Atlantic 10 basketball games for the 2017-18 season, including 21 regular-season Atlantic 10 men’s basketball matchups, three regular-season Atlantic 10 women’s basketball games, and exclusive coverage of the second round and quarterfinals of the Atlantic 10 Men’s Basketball Championship. The schedule boasts eight games featuring teams from last season’s […]

Russell Westbrook signs 10-year extension with the Jordan Brand

Russell Westbrook signs 10-year extension with the Jordan Brand

Russell Westbrook will remain the face of Nike’s Jordan Brand after signing a 10-year extension that ESPN says will make the NBA’s reigning MVP the highest-paid endorser in the brand’s history. Westbrook, the Oklahoma City point guard who last season became the first NBA player since 1962 to average a triple-double, originally signed a five-year […]

DraftKings new online store features Marshawn Lynch partnership

DraftKings new online store features Marshawn Lynch partnership

DraftKings has launched an online store, the DK Shop, with custom gear, branded apparel and curated collections from top athletes. The fantasy sports platform’s first collaboration is with Marshawn Lynch’s Beast Mode line, which is available only at the DK Shop and features eight limited-edition pieces with Lynch’s “Ride with Me” slogan.