NFL Experience Times Square

NFL Experience Times Square prepares for the spotlight

NFL Experience Times Square, the 40,000 square foot interactive football destination located in New York City, named sports and entertainment industry veteran Michael Williams as the venue’s new President. In addition, today will see the debut of NFL Network’s Good Morning Football from the facility at 7a, as the series takes root in its new […]

Top Rank packs a punch for ESPN

Top Rank packs a punch for ESPN (Facebook)

Saturday night’s Top Rank Boxing on ESPN saw the Linares vs. Lomanchenko main event draw a 1.0 metered market rating for the channel, marking cable television’s highest-rated fight of 2018, according to Nielsen overnight data, while the entire Top Rank on ESPN telecast ranked as ESPN’s highest-rated Top Rank telecast of the year. Overall, the […]

Matchroom/Perform spark billion-dollar deal

Matchroom/Perform spark billion-dollar deal

Matchroom Boxing and Perform Group are making history with the launch of a $1billion joint venture that marks the biggest-ever deal in boxing. Spanning eight years, the joint venture will be titles Matchroom Boxing USA and stage 16 fights a year “featuring some of the sport’s biggest stars at the best venues across America.” DAZN […]

Vitale goes another round

Vitale goes for another round

Dick Vitale will continue his long run with ESPN, signing on for a contract extension that runs through the 2020-21. Vitale will continue his work as a game analyst on key matchups each week during the regular season, as well as Champ Week. He will also remain a contributor on numerous ESPN platforms, including SportsCenter, […]

CBS Sports reenlists with Navy

CBS Sports reenlists with Navy (Facebook)

CBS Sports, the American Athletic Conference and Navy committed to a 10-year media rights extension that spans through the 2027 season and keeps the CBS Sports Network as the home of Navy football. As part of the agreement, CBS Sports Network will continue to televise the majority of Navy home football games, including the Air […]

ESPN promotes new ‘Life’

ESPN promotes new 'Life'

ESPN’s newest brand campaign is off and running, marking the first collaboration with Droga5 and titled Life Needs Sports. The campaign “celebrates the powerful role sports play in fans’ lives. The campaign acknowledges that all fans are unique, with their own vernacular, sense of humor, styles and traditions. From the inspirational to the emotional, to […]

UFC brings muscle to ESPN+

UFC adds muscle to ESPN+ (Facebook)

UFC is bringing its muscle to ESPN, locking in a deal with The Walt Disney Company’s new Direct-To-Consumer & International segment for a multi-year media rights agreement that will see exclusive live UFC content run on ESPN+, as well as across a variety of ESPN’s television, social and digital platforms, in English and Spanish, starting […]

Budweiser’s World conquest

Budweiser's World conquest

Budweiser unleashed its new global campaign, “Light Up the FIFA World Cup,” designed to showcase the “energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans as they watch and celebrate their favorite players, moments and teams throughout the tournament.” Major highlights of the campaign include global advertising featuring the largest beer […]

NASCAR tests market conditions

NASCAR tests the market (Facebook)

NASCAR may be up for sale. Reuters and NBC both report that the majority owners of NASCAR are exploring options for the future of the organization with considerations that include the sale of their entire stake. The France family, which controls NASCAR, is working with investment bank Goldman Sachs Group to identify a potential buyer […]

PBR deepens CBS deal

PBR deepens CBS deal

Flush with new partners and content, Professional Bull Riders locked in a deal with CBS Sports – which has carried PBR on CBS and CBS Sports Network since 2012 – for an expanded agreement that will see the broadcast channel carry rodeo events and the PBR Global Cup as the org’s primary distribution partner. The […]