The Southeastern Conference and SiriusXM locked in a deal to launch SiriusXM SEC Radio, a new and exclusive 24/7 audio channel dedicated to SEC sports that will debut early next year, setting up shop on channel 374. The new channel’s programming lineup will include exclusive new shows as well as simulcasts of SEC Network programming, […]
MLS’ final four
MLS announced that four cities will compete for the next two MLS expansion slots that are scheduled to be announced before the end of the year. The quartet will make formal presentations to MLS Commissioner Don Garber and the league’s Expansion Committee on Dec. 6 in New York. Cities include Cincinnati, Detroit, Nashville and Sacramento.
Telemundo Squares away World Cup plans
Ahead of the Final Draw for the World Cup on Friday, Telemundo rolled out its programming plans for the tournament next year. The 2018 FIFA World Cup Russia will, of course, run June 14-July 15. Overall, Telemundo Deportes will provide extensive multimedia coverage including more than 500 hours of World Cup-related programming across Telemundo Network […]
NBC Olympics dissolves time delays
Primetime will see the end of tape delay during NBCUniversal’s coverage of the XXIII Olympic Winter Games from PyeongChang as the company announced that – with more than 2,400 hours of coverage slated for the event – all primetime coverage will run live across all time zones for the first time ever. Programming begins in […]
ESPN’s NBA Golden glow
ESPN reports that the NBA on ESPN is averaging 1,920,000 viewers through 19 games to start the 2017-18 season, marking a 24% rise increase over the same period in 2016 (1,557,000 viewers). Last week’s Warriors/Thunder matchup on Nov. 22 averaged 3,282,000 viewers to rank as the most-viewed regular-season game on the network since Christmas 2016 […]
F1 powers branding overhaul
Formula One is giving its branding an overhaul, unveiling a new logo for the first time in 23 years, created by Wieden+Kennedy London. The move, according to the agency, marks the first step of a complete brand redesign for the organization. “Creatively, the challenge was to reposition Formula 1 as a forward-facing entertainment brand, which […]
ESPN/Twitch partner to Give
ESPN and Twitch are teaming up to host a 24-hour live streaming marathon today on the platform called “Don’t Ever Give Up Day” where various esports and gaming personalities, ESPN talent and high-profile Twitch influencers today to share how cancer has affected them, starting at noon PT from downtown Los Angeles. November 28 also marks […]
Iron Bowl is golden for CBS
The Iron Bowl overfloweth on Saturday as CBS Sports’ coverage of the SEC on CBS matchup that saw Auburn take down Alabama rank as the highest-rated college football game to date on any channel of the 2017 season, scoring a 7.8/17 average overnight rating/share and up 66% from last year.. In addition, the contest scored […]
MLB tops 10
MLB gross revenues topped $10 billion for the first time ever, according to a report from Forbes. The makes the 15thstraight year that gross revenues have risen with numbers up from 2016’s tally of $9.5 billion. Revenues were fueled by continued labor peace that has kept interest in the game strong, according to the article, […]
ESPN’s Opening Day lineup
ESPN locked in its 2018 MLB starters, announcing that the company will launch its 29th season of MLB coverage with a 10-game slate to start the season. Plans include an Opening Day quadruple-header on March 29 that will see the network carry 13 consecutive hours of Opening Day action with games at 12:30p (Cubs/Marlins), 3:30p […]
CynCity
Cynsiders
With MoonBall Media, Two Athletes Step Into New Careers
MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former...Cognitiv Goes OOH to Showcase the Power of AI
Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather...