SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 04.28.14



A CYNOPSIS MESSAGE FROM AMC


AMC delivers something more

something REVOLUTIONARY:
TURN

something POWERFUL:
MAD MEN

something INFECTIOUS:
The Walking Dead
AMC something more


SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up
04.28.14

By Lynn Leahey

Their methods may have been different, but the network message to Madison Avenue was the same: We have a whole lot to offer. At the most recent batch of Upfronts, even irreverent Revolt got down to business with a compelling case to lure advertisers to the brand. Scripps presented a bursting slate of lifestyle content, BET boasted of exciting acquisitions and original programming and MTV unveiled a new "real-time" strategy.



A CYNOPSIS MESSAGE FROM AMC


AMC
something REVOLUTIONARY

TURN
Over 2M VIEWERS tuned-in for the premiere of
AMC’s new original spy drama on April 6th

Double digit growth among A18-49 for episode two

Click for source.



Here’s what’s in store:

BET
April 23, 2014

BET had lots to share at its event at NYC’s Ziegfeld Theatre, including three new programs: reality show Gone Gospel, game show Got Game and The Start Up, with hip hop’s Diggy Simmons making his scripted series debut.

New original movies include Let the Church Say Amen, from Regina King (Southland), The Hot Chocolate Nutcracker starring Raven-Symone and six-part mini-series Book of Negroes, with Cuba Gooding and Louis Gossett Jr. A new talker from Keke Palmer (True Jackson, VP) debuts in July.

Returning series include season eight of The Game, season three of Real Husbands of Hollywood, Being Mary Jane‘s sophomore run, and video countdown show 106 & Park, now in its 14th year.

In March, BET boasted it reached more African Americans A18-49 than any network in cable with 9.8 million viewers, and BET Networks received 19 NAACP Image Award nominations, more than any other network. "We’re excited about our entire schedule, especially our original programming, our strong talk show acquisitions and our exclusive co-production deal with Queen Latifah’s Flavor Unit Entertainment to produce new content for Centric," said Debra L. Lee, chairman and CEO, BET Networks.

Speaking of Centric, BET Networks’ 24-hour music and entertainment net, look forward to returning Being and According to Him and Her, as well as a season four of Single Ladies, Arise Entertainment 360, and specials Soul Train Awards and Centric Comedy All Stars.

MTV
April 24, 2014

MTV presented a rich summer slate at its Upfront event in NYC’s historic Beacon Theater, hosted by Girl Code‘s Nicole Byer and MTV2‘s Andrew Schulz and Charlamagne of Guy Code, with performances by Bastille, Paramore and Zedd.

The premieres sked included doc 9 Days and Nights of Ed Sheeran (Tuesday, June 10 at 11p); season four of Teen Wolf (Monday, June 23 at 10p), family drama Finding Carter (Tuesday, July 8 at 10p); season five of Ridiculousness (Thursday, July 10 at 10p) and comedic cooking competition Snack-Off (Thursday, July 10 at 10:30p).

Shows that got the green light include docu-series Slednecks, about a group of buddies in Alaska; One Bad Choice, a scripted series based on true stories, and dance competition Beyond Dance. Snooki & JWOWW, Real World and Girl Code will be back with new seasons.

Sister net Logo TV, aimed at the LGBT community, is partnering with Kelly Ripa and Mark ConsuelosMilojo Productions for new summer series, The Secret Guide to Fabulous Living.

MTV will also step up its "always on" strategy, injecting visuals and interstitial content that offer real-time news, events and trending topics, creating multiple real-time marketing opportunities for its partners.



A CYNOPSIS MESSAGE FROM AMC


AMC
something POWERFUL

MAD MEN
The most upscale drama on television among A18-49 and

The most award-winning basic cable TV show EVER

Click for source.


REVOLT
April 22, 2014

Six-month-old Revolt‘s Upfront bash was like no other. "That Millennial s*** is whack," music net founder Sean Combs told the packed house at NYC’s Marquee Tuesday Night. "No one likes to be called that. I’m coming up with a new name."

The music mogul’s pitch to advertisers: Join the party. "I’m telling you we’re going to be available on over a billion devices in five years," predicted Combs. Execs including CEO Keith Clinkscales, president and co-founder Andy Schuon, EVP programming and production Val Boreland and VP of audience insights Jake Katz made the case for a brand that understands the "festival generation." Combs also came up with a new name for the Upfront: Omni-front, because the multiplatform network "is everywhere." 

VP of audience insights Jake Katz unveiled a "Road to Truth" study, which found Millennials place value on brands that have a point of view, take risks and project irreverence. The big announcement of the night was a new, free Revolt app for iOS and Android devices. "We are living our own audience insights by releasing our app early," said Katz. "By putting the unfinished product in the hands of our audience, we will be able to build its design to be radically intuitive based on their feedback, but more importantly let the early fans champion it into the culture."

The night featured net talent including DJ Damage and Sibley, and performances by Childish Gambino and Dillon Francis.



A CYNOPSIS MESSAGE FROM AMC


AMC
something INFECTIOUS

THE WALKING DEAD
#1 show on television

Out-delivered the Sochi Winter Olympics and
Beat ALL of broadcast prime in A18-49

Click for source.


SCRIPPS
April 22, 2014

Food Network and Cooking Channel served up 35 new series and over 30 returning shows during the Scripps Upfront breakfast at Alice Tully Hall in NYC. "Food Network will be launching new shows we believe fans are hungry for while Cooking Channel offers an exciting complement of flavors and cuisines," said Brooke Johnson, president Food Network & Cooking Channel. "All in all, 2014 represents a year where we have something to offer for every taste."

Among the slew of new series on Food Network are hidden camera show Undercover Critics and ice cream competition Game of Cones (wt), premiering in July; The Big Tip, with Rachael Ray, coming in August; and competition shows Diner Death Match (wt), Food Truck Face Off, Great Holiday Bake Off and Burnt, arriving in the fall.

Daytime’s The Valerie Bertinelli Project (wt), featuring the actress and her family, launches in September. Bobby’s Grilling Guide (wt), with Bobby Flay, and The Daphne Brogdon Project (wt) will also make daytime landings.

Series being whipped up by Cooking Channel include Real Girl’s Kitchen with Haylie Duff, Rev Run’s Sunday Suppers and bakery show Sweet Julia, debuting in June; culinary travel show Bite This with Nadia G, food challenge Compete to Eat, Lorraine’s Fast, Fresh and Easy and Simply Laura!, with online star Laura Vitale arriving in August.

There are hearty online offerings, too, with holiday recipes, grilling and party tips, a tailgating package and web series, including Food’s Star Salvation and Cooking’s Back to School: Best College Eats.

HGTV has plenty to hurry home to watch in addition to Ellen’s Design Challenge, as the network adds nine new series to its 2014 lineup. Among them are The Jennie Garth Project, which will premiere in September and to follow single mom and actress Jennie Garth, star of Beverly Hills, 90210, as she renovates a dated Hollywood Hills, Calif. house for herself and her three daughters.

In July, comes Flipping the Block, starring HGTV and DIY experts including David Bromstad, Nicole Curtis (Rehab Addict) and Scott McGillivray (Income Property).

In November, Jonathan Scott and Drew Scott, aka the stars of Property Brothers, Buying & Selling and Brother vs. Brother, will tackle their biggest renovation challenge ever in Property Brothers: Behind Our Build (wt) – a series that captures how they manage the highs and lows that come with updating their own family’s Las Vegas retreat. And FYI, there’s a third bro who’ll be joining the family business.

DIY will go where no man has gone before this October with The Shatner Project, a home reno show from William Shatner. Among the other six new series from DYI are July’s Daryl’s Restoration Over-Hall, focusing on musician Daryl Hall as he brings back the charm of an 18th century home. And contractor Jason Cameron will help homeowners smash their way to new spaces by wrecking and remodeling their worst rooms in Sledgehammer.

Travel Channel announced eight pilot orders at the Scripps presentation. "We’ve discovered a treasure trove of compelling storytellers and inspirational talent," said Ross Babbit, SVP Programming & Development. "We’re excited to move ahead with our new development slate that not only spotlights a fresh group of authentic talent and experts in global locations, but also delivers an immersive travel entertainment experience."

The net’s development slate includes explorer series Breaking Borders (wt), Nigel’s Last Resort (wt) and Watt’s World (wt). Adventure and exploration of subcultures characterize Guiding Alaska (wt), Metropolis (wt) and Only In… (wt). Adventure Capitalists (wt) takes a look at travel from the business side, while Find My Past (wt) uncovers personal connections to historical events.

Keep Watching & Reading,
Lynn Leahey
@Lynn_Leahey
4.28.14



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