Saturday, January 20th, 2001


February 13 through February 15

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 . .

Cynopsis: Kids!

Good morning. It’s Wednesday, January 20, 2010, and this is your first early morning Kids briefing. 

Disney XD is set to premiere a new original 2D animated series Kick Buttowski – Suburban Daredevil (20×30, f/k/a Kid Knievel), on Saturday, February 13 at 8:30a.  The new comedy series debuts in-between two new episodes of Phineas and Ferb at 8a and 9a, and followed by another new episode of Kick Buttowski – Suburban Daredevil at 9:30a.  Created by Sandro Corsaro and produced by Disney Television Animation, Kick Buttowski – Suburban Daredevil follows the adventures of Kick (aka Clarence), a kid who is determined to become the world’s greatest daredevil.  The series will air regularly on Saturday mornings at 8:30a, with episodes available after their TV debut on ( ).  Leading up to the premiere will launch a Kick Buttowski  Suburban Daredevil show page featuring games, activities and videos, including the game Loco Launch-o where users help Kick perform a jump.  From February 13, kids can create and submit their own Kick Buttowski catch phrase with customized backgrounds, props, sound effects and graphics, some of which may appear on air.  Additionally, full episode previews will be available for free on iTunes beginning Friday, January 29 and via Disney VOD from Friday, February 5.


Sega Toys will launch the Zhu Zhu Pets in Japan this spring 2010 and plans to release a manga serial featuring the electronic hamsters in a kid’s magazine later this year, while working on an animated Zhu Zhu Pets series for 2011, per Nikkei via Anime News Network.  The Zhu Zhu Pets were created by US-based Cepia and were one of the most popular toys during holiday 2009.  Sega inked a license deal to sell and represent the Zhu Zhu Pets across all Asia, placing a special emphasis on China and the Southeast Asian countries.


In other Disney XD news, the network will host a Phineas and Ferb spy-themed marathon on Super Bowl Sunday, February 7, 8a-5p.  They episodes will showcase Perry the Platypus; the family pet who doubles as secret Agent P.  Created by and executive produced by Dan Povenmire and Jeff “Swampy” Marsh, the animated comedy series is directed by Povenmire and Zac Moncrief.

Israel’s Dori Media Group inks a deal for its teen-targeted vampire series, Split (45×30), with Boomerang channel in Latin America, which is part of Turner Broadcasting System Latin America.  Created for Israeli cable platform HOT’s VOD, Split revolves around 15-year-old Ella, who has always felt she was different from the other kids.  When Ella finally discovers why she is different, she also faces the age-old vampire and human conflict as she is forced to choose between her love for Omer, her human friend, and Leo the vampire.  Launched seven months ago, Split has been acquired by 32 countries and is also now airing on Israel’s The Children’s Channel.  A second season of Slit, produced by Dori Media Darset, will debut in Q2 2010.

Another kid-targeted social network launches.  SpaceFace ( ) is a new space-centric virtual world aimed at kids/tweens 4-14.  SpaceFace features games, private messaging (SpaceChat), and a way to earn and collect points (SpaceGold), which can be used in its shopping area (SpaceMall).  The also has 24/7 content monitors.


Licensing agency Gator Group completes a new deal for Cosmic DebrisEmily the Strange with Italy’s Pier SpA for a new line of teen and women-targeted apparel based on the property.  The line will include a range of streetwear and accessories that will launch in Europe in fall 2010.  Emily the Strange was created in 1993 by artist Rob Reger, President/Cosmic Debris.

Iconix Brand Group renews its exclusive partnership with Britney Spears to serve for a second year as a spokesperson for its Candie’s brand, which is available only at Kohl’s Department Stores and  Under the deal Spears will appear in the Candie’s only at Kohl’s marketing efforts throughout 2010, details of which are forthcoming.

THQ plans to release SpongeBob’s Boating Bash, a new demolition derby-style multi-player video game, this spring 2010.  Based on Nickelodeon‘s SpongeBob SquarePants property, the family-targeted title is currently in development for Wii, Nintendo DS and Nintendo DSi.


Monday night saw Nickelodeon set new records with the premiere a new iCarly (8p) episode, iSaved Your Life, that became the series’ most-watched telecast ever episode with Total Viewers and kid demos, and served as a lead-in to the network’s new live-action music series Big Time Rush (8:30p), which now stands as its highest rated live-action series premiere with all Total Viewers and kid demos.

  • The new iCarly episode also serves as the new highest-rated telecast for the series among Total Viewers 11.2 million, K2-11 5.7 million, K6-11 4.7 million and Tweens 9-14 4.5 million.  The Monday episode beats the previous iCarly record among Totally Viewers 8.9 million set on December 5, 2009.
  • Big Time Rush series also set live-action series premiere records for the network with Total Viewers 6.8 million, K2-11 3.8 million, K6-11 3.1 million, and Tweens 9-14 2.8 million.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1174; K6-11 541; TWEENS 9-14 399
DISNEY CHANNEL:     K2-11 1018; K6-11 644; TWEENS 9-14 502
CARTOON NETWORK: K2-11   435; K6-11 245; TWEENS 9-14 162
DISNEY XD:               K2-11   176; K6-11 120; TWEENS 9-14   78
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   What primetime character collected Moths?  SQUIGGY on LAVERNE & SHIRLEY  Kudos to … nobody?  Wow, I thought this would’ve been a slam dunk.

Today’s Trivia Question:    Bruce Wayne had a bronze portrait bust on the desk in his study.  Who was it a bust of?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .


JOB OPENING:  FREELANCE PROMO SCHEDULING ASST: Entry Level, Detail/Organiz. Respn incld assist dept. Scheduler w. logs, data entry (MAPS/Grip IT),create # for promos/bugs, Operational/Strategic plan’g. Resume to: (1/27)

JOB OPENING:  ACCT EXEC/DISH Network AD Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing AD sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp.Resumes to: (1/27)

JOB OPENING:  AD SALES ASSISTANT/Hallmark Channel/NY: Assists AE’s & Planners to service & maintain clients. See full posting & apply at: (1/27)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: (1/26)

JOB OPENING: AD SALES COORDINATOR/ DIRECTV, NYC: Entry level: MS Office, strong written & verbal communication. Multitask, work to deadlines.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000039  (1/23)

JOB OPENING:  ASSOC MNGR, INVENTORY & TRAFFIC/NY: Schedule commercial & promo assets on VOD, Linear & Broadband. Tracking/inventory mgmt/ TV exp nec. Knowledge of music biz a +. BA/BS 3-5yrs exp (1/21)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sales team & max rev by creating solution for clients. Exp GSM & lrg mkt, exp digital media, knwldg of ratings data, pricing & neg. skills. Resumes:   (1/21)

JOB OPENING:  MEDIA/CONSUMER MKTG DIRECTOR/National Geographic Channel/DC:  Paid media & on/off air exp required. Apply to job# FNG18235 (1/21)

JOB OPENING:  MKTG MGR/SUNDANCE/NYC: Manage dev & exec of promo mktg & trade strats for all Affil, VOD, Consumer & Int’l initiatives. Min 6+ years Cable TV Mktg exp w/PM & Strat Partnerships. Res to: ref #10374BR (1/21)

JOB OPENING:  SALES PLANNER/CBS Television Distribution-NY: Nat’l Syndication TV Sales Org. seeks energetic organized individual to join our company.  Direct contact w/sales team and agencies. (1/21)

JOB OPENING: MEDIA RESEARCH ANALYST/Comcast Spotlight/NYC: 1+ yrs media resch exp. Analytic/detail/organiz. Exp w/Nielsen, Scarb, MRI, etc. Str written/oral comm sk. Prof MS Office. EOE/M/F/D/AAP. Apply (1/21)

JOB OPENING:  SR RESEARCH ANALYST/NATIONAL GEOGRAPHIC CHANNEL/NY:  Ad sales support exp. req. Apply to job#FNG18158 (1/21)

JOB OPENING:  MKTG ADMIN ASST/National Geographic Channel/DC:  4+ yrs support exp. for busy dept. Apply to job# FNG18038 (1/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  Interns wanted to research and develop new show ideas. Please send resumes (1/27)

SPRING INTERNSHIP CREDITS ONLY:  WBTV CASTING. Gain experience in a busy television casting office. Multiple day availability preferred. Send cover letter/resume to: (1/23)

SPRING INTERNSHIP CREDITS ONLY:  WEB INTERN/ Animated, pre-school property. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to (1/23)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN/Animated, pre-school property. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to (1/23)

SPRING INTERNSHIP CREDITS ONLY:  DIGITAL MARKETING INTERN for 20th Century Fox Intl. Seeking web-savvy intern to assist fast-paced theatrical digital marketing team. Send resume to (1/21)

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Startup Podcast/Ent Network. Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: (1/21)

SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/ Startup Podcast/EntNetwork. Mac Savvy, WEB design exp a +, eager to learn & detail-oriented. Will gain exp. in internet mktg & design. 8hrs/2 days wkly min. Cover/resume: (1/21)

SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN for Startup Podcast/EntertainmentNetwork. Will gain exp. in internet marketing, RETAIL SALES, FULFILLMENT and merchandising. 8hrs/2 days per wk min. Send cover letter, resume to (1/21)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Startup Podcast Ntwrk. Seeks mature, strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: (1/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  Creative COPYWRITER. Award-winning, all media, affordable. For samples, visit (1/27)

SITUATION WANTED:9xEmmy winning CREATIVE PRODUCER-in ATL seeking freelance. Great w/clients. 15 yr exper. in promo/creative TV.  Also ON-AIR HOST-see (RoadTrip) website: (1/27)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: (1/27)

SITUATION WANTED: SR. DIGITAL SALES EXECUTIVE(NYC) 16+ years of experience with proven record of developing and retaining top-level account list. Contact: (1/26)

SITUATION WANTED:  EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available (1/26)

SITUATION WANTED:   PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! (1/26)

SITUATION WANTED:   RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: (1/26)

SITUATION WANTED:   PRODUCTION  ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! (1/26)


SITUATION WANTED: 11 yrs SALES & MKTG Experience. 8 yrs digital sales. Display, mobile, SEM & technology. Established relationships in 14 states in the South. Successful track record, driven, closer. 404-216-0772 (1/23)

SITUATION WANTED: SUMMER ON-SET INTERNSHIP (Anywhere): I’m an enthusiastic film/drama student looking to do any sort of demanding work on set for college credit. (1/23)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact (1/23)

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. (1/21)

SITUATION WANTED:  “National Geo. 30 Years” highest rated doc. prime time NBC/Prod, Dir/Editor in L.A.: (1/21)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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