S4M Launches New Ad Format to Drive In-Store Visits

Drive-to-store platform S4M announced the release of a new ad format, the the Pass-to-Store, offering advertisers a method to drive incremental in-store visits with smart proximity- based push notification retargeting.

Shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with both Android and Apple. The ad can be designed to offer event tickets, promotions, discounts or a sales reminder. Once the card is saved in the user’s wallet, the Pass-to-Store ad can trigger a location-based notification to remind consumers of their available offer as they enter into a designated proximity of a store location or an event venue. The ad format also provides advertisers with the ability to push notifications from consumers’ wallet applications based on a specific date and time.  

Notifications are pushed directly from the user’s wallet application, essentially acting as owned media for brands to retarget users that have interacted with their ad. Now advertisers can effectively re- engage consumers by strategically delivering communications at a given time or place to increase the chance of incremental in-store visits and create more effective ad experiences.

“It is the perfect technology to bridge online advertising at scale with what consumers are experiencing in real-time, at a very local and targeted level,” said Stan Coignard, Americas CEO, S4M. “Brands can stay top of mind with their consumers by being able to focus their efforts where their retail stores and locations actually are!”

Related Stories

03/22/19: Schitt’s Creek to wrap after season six

CYNOPSIS Good morning. It’s Friday March 22, 2019 and this is your first early-morning briefing.   Tonight’s Premiere: Reelz: Jo Frost: Killer Kids at 8p   Saturday’s Premieres: Disney XD: Pokemon the Series: Sun & Moon: Ultra Legends at 9a ID: The Atlanta Child Murders at 9p Oxygen: Accident, Suicide of Murder […]

Research and Fraud: An Interview with the ARF’s CRO, Paul Donato

By Charlene Weisler   Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]

03/21/19: Andy Cohen to receive GLAAD Media Awards honor

A CYNOPSIS MESSAGE FROM DISCOVERY Discovery: The Leading Media Company for Women WE HAVE THE TOP 4 NETWORKS FOR WOMEN   #1 ID.  #2 HGTV. #3 FOOD NETWORK. #4 TLC.   A 20% Share of Women 25-54   Real Life Builds Real Business Discovery Channel. HGTV. Food Network. TLC. ID. OWN. Animal Planet. Travel Channel. […]

03/21/19: N3rd Street Gamers is partnering with Blizzard to add Overwatch to its slate

CynopsisESPORTS It’s Thursday March 21, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.   N3rd Street Gamers is adding Overwatch to its National Championship Series of esports, […]

CynCity

Cynsiders

Instagram