TLocal Now Announces Michelin as Inaugural Sponsor of the OTT Platform

Partnership Allows Michelin to Reach Audiences in a New and Unique Way

ATLANTA (April 5, 2018) — Local Now, the streaming, hyper-local news and information service, announced today that Michelin will join as the inaugural brand partner – the first since the platform launched in 2016. Through this partnership, Michelin will be able to reach a desirable audience of Local Now viewers, nationwide, in a clutter-free environment.

Powered by The Weather Channel television network and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic to hundreds of markets across the U.S. Content partners include the Associated Press, Reuters, Foursquare, American City Business Journals, Stadium, Cheddar, Pointslocal, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware and more. Local Now is available across a portfolio of OTT, mobile, and TV platforms, including Sling TV, YouTube TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.

Michelin has been a long-time partner of The Weather Channel (TWC) television network, and is now extending the partnership to Local Now, allowing them to reach even more viewers in the OTT space. Previously, Michelin and The Weather Channel have partnered to create custom on-air content featuring safe-driving tips to help keep the American public safe in all weather conditions.

“We’re excited to bring Michelin’s message to audiences across the country through Local Now, which allows viewers to receive local information straight from their communities in a new and innovative way,” said Marvin Renaud, Senior Vice President, Digital who leads Local Now and The Weather Channel Television apps. “Like us, Michelin is an innovative company and together, we’re advancing the way Americans access and consume news and information.”

“Michelin’s collaboration with The Weather Channel has reminded drivers consistently about the importance of tire safety when weather conditions make driving unpredictable,” said Yahn Heurlin, vice president, B2C marketing for Michelin North America. “Michelin cares about delivering safety on the road when it matters most.”

For more information and to watch Local Now visit: www.localnow.com.

Related Stories

Cynopsis at Cannes Lions: Day Four

Cynopsis at Cannes Lions: Day Four (Facebook)

A CYNOPSIS MESSAGE FROM CADENT CADENT IS ONE FOR TV We unified all of TV-linear, advanced, and fully addressable inventory-in a single platform to simplify buying and selling TV ads. 65MM Addressable Households, 100+ Data Partners, 200+ MVPD and Broadcast Station Group Relationships We manage the complexities of the TV landscape. You reap the benefits. […]

06/21/18: Katie Couric and Queen Latifah team up to bolster female storytellers and directors

Katie Couric and Queen Latifah team up to bolster female storytellers and directors. (Facebook)

A CYNOPSIS MESSAGE FROM FULL FRONTAL WITH SAMANTHA BEE FOR YOUR EMMY® CONSIDERATION Outstanding Variety Talk Series   TBS’ Emmy® Award-Winning Full Frontal with Samantha Bee  is the #1 Late Night Show in Ad Supported Cable     “the host we need in the age of #MeToo.” – Bustle “giant-slaying late-night show”  – The Guardian   Watch the […]

Cynopsis at Cannes Lions: Day Three

Cynopsis at Cannes Lions: Day Three

A CYNOPSIS MESSAGE FROM CADENT CADENT IS POWERING TV’S EVOLUTION Television is changing. We’ll help you change with it. We unified all of TV-linear, advanced, and fully addressable inventory-in one platform to simplify buying & selling TV ads. With 65MM Addressable Households, 100+ Data Partners, 200+ MVPD and Broadcast Station Group Relationships, we manage the […]

CynCity

Cynsiders

Instagram