Partnership Allows Michelin to Reach Audiences in a New and Unique Way
ATLANTA (April 5, 2018) — Local Now, the streaming, hyper-local news and information service, announced today that Michelin will join as the inaugural brand partner – the first since the platform launched in 2016. Through this partnership, Michelin will be able to reach a desirable audience of Local Now viewers, nationwide, in a clutter-free environment.
Powered by The Weather Channel television network and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic to hundreds of markets across the U.S. Content partners include the Associated Press, Reuters, Foursquare, American City Business Journals, Stadium, Cheddar, Pointslocal, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware and more. Local Now is available across a portfolio of OTT, mobile, and TV platforms, including Sling TV, YouTube TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.
Michelin has been a long-time partner of The Weather Channel (TWC) television network, and is now extending the partnership to Local Now, allowing them to reach even more viewers in the OTT space. Previously, Michelin and The Weather Channel have partnered to create custom on-air content featuring safe-driving tips to help keep the American public safe in all weather conditions.
“We’re excited to bring Michelin’s message to audiences across the country through Local Now, which allows viewers to receive local information straight from their communities in a new and innovative way,” said Marvin Renaud, Senior Vice President, Digital who leads Local Now and The Weather Channel Television apps. “Like us, Michelin is an innovative company and together, we’re advancing the way Americans access and consume news and information.”
“Michelin’s collaboration with The Weather Channel has reminded drivers consistently about the importance of tire safety when weather conditions make driving unpredictable,” said Yahn Heurlin, vice president, B2C marketing for Michelin North America. “Michelin cares about delivering safety on the road when it matters most.”
For more information and to watch Local Now visit: www.localnow.com.