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A CYNOPSIS MESSAGE FROM BET NETWORKS BET Networks Delivers The Power of MORE MORE Social Buzz * MORE Superfans * More Engagement Over 6 Billion Social Media Impressions Last Year BET Is The #1 Tweeted Cable Network Serving Black Audiences-MORE Tweets than Oxygen, Bravo, Lifetime, WeTV, TV One and Revolt COMBINED. Partner With BET Networks […]

05/27/16: Oracle loses multi-billion dollar IP lawsuit against Google; Hulu and ITV greenlight drama series; NAA files ad-blocking complaint with FTC

Google prevails against Oracle's multi-billion dollar lawsuit

CYNOPSISDIGITAL 05.27.16 Good morning. It’s Friday May 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Bounce rate: Bounce rate, also called Abandonment Rate, refers to the percentage of a webpage’s visitors who exit without visiting another page on the site. A high bounce rate can alarm publishers: It may […]

05/26/16: AT&T enters Yahoo bidding fray; Microsoft to launch streaming media sticks; comScore report warns of fraud in programmatic video advertising

AT&T enters Yahoo bidding war

CYNOPSISDIGITAL 05.26.16 Good morning. It’s Thursday May 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Frequency Capping: As a general rule in online advertising, showing users the same ad too many times will lead to diminished response, and possibly to lasting hostility toward one’s brand. That’s where frequency capping […]

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