A CYNOPSIS MESSAGE FROM LIFETIME THE ONLY THING LARGER THAN OUR AUDIENCE IS THEIR COLLECTIVE PURCHASING POWER With over $148 billion in purchasing power, Lifetime’s audience has the power to put your brands into overdrive. Tap into our young, diverse, influential audience and put the power of LIFETIME to work for you. Source: 2013 Fall [...]
CYNOPSISDIGITAL 10.24.14 Good morning. It’s Friday, October 24, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Netflix announced that new original series Bloodline is set to premiere in March 2015. The 13-episodes ordered will be created by Damages team Todd A. Kessle, Daniel Zelman and Glenn Gessler and [...]
CYNOPSISSPORTS 10.24.14 Good morning. It’s Friday, October 24, 2014, and this is your first early morning Sports briefing. Game 2 of the World Series showdown between the Giants and Royals picked up the pace for FOX, delivering another primetime win and posting a 7.9/14 household rating/share with 12.9 million viewers on FOX, according to Nielsen [...]
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS DISCOVERY DOMINATES 3 NIGHTS A WEEK! FRIDAY Gold Rush Season 5 Premiere #1 in Cable!* SUNDAY Alaska: The Last Frontier #1 Unscripted Cable Show 3 Weeks Straight!** MONDAY Fast N’ Loud & Misfit Garage Top-2 Non-Sports Cable Shows with Men 2 Weeks Straight!*** Source. CYNOPSIS 10.23.14 Good morning. [...]
CYNOPSISDIGITAL 10.23.14 Good morning. It’s Thursday, October 23, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Netflix ordered a new animated series based on comedy from Bill Burr, called F is for Family. Co-created by Burr and Vince Vaughn, the deal with Gaumont International Television and Wild West [...]
- Erica Martinez, planning director at Saatchi & Saatchi Wellness Full disclosure: In...