HALLMARK DRAMA ANNOUNCES NEW ORIGINAL SERIES ‘PROJECT CHRISTMAS JOY: ALABAMA’ [WORKING TITLE]
New York, NY, March 21, 2019 – Crown Media Family Networks announced today “Project Christmas Joy: Alabama” [Working Title] on Hallmark Drama, a new original program coming this Christmas season that will give a town in need an extreme Hallmark holiday transformation. From an extravagant Christmas tree lighting to a Main Street makeover, this series will spread holiday cheer for a town that needs it the most. The program is one of two new original programming installments for Hallmark Drama announced at Crown Media’s upfront event tonight, both of which are the network’s first on-air original content since its launch.
“This show aligns perfectly with Hallmark Drama’s exclusive offering of original content,” said Bill Abbott, President & CEO, Crown Media Family Networks. “We look forward to bringing Hallmark holiday joy to a special town in Alabama for the 2019 Christmas season.”
Crown Media Family Networks’ third linear network, Hallmark Drama, is in nearly 20 million households today and is on the path to reach 40 million by the end of the 2019 Calendar Year.