DISCOVERY TO HOST NEW YORK UPFRONT PRESENTATION AT JAZZ AT LINCOLN CENTER MAY 12, 2020
Company Cites Expanded Scale, Reach, Strength and Convenience for Clients, Agency Partners as Reasons Behind Move into Traditional Broadcast Upfront Week–
New York, NY – May 28, 2019 – Discovery today announced it will host the company’s 2020-21 Upfront presentation alongside traditional broadcasters, booking the morning of May 12, 2020 for a breakfast showcase to clients, agency partners, investors, sell-side analysts and press at Jazz at Lincoln Center’s Frederick P. Rose Hall. The announcement was made by Discovery’s Chief U.S. Ad Sales Officer Jon Steinlauf on the heels of the broadcast Upfront week and following the completion of Discovery’s own successful six-city Upfront tour, which concluded April 24 in Los Angeles.
“In the past year, post-merger, Discovery has significantly increased our scale, reach and leadership, putting us on par with the broadcasters in terms of the scope and significance of what we can deliver to advertisers,” said Steinlauf. “With the top networks for women, the #1 non-sports cable network for men, nearly half of the top series on cable and the most engaged viewers in cable, now is the time for Discovery to showcase to current and prospective advertisers the impact that our real-life portfolio of iconic brands can have on their businesses.”
Discovery had an impressive year in ratings, currently holding 56 of the top 100 cable series for women ages 25-54 and 53 of the top 100 cable shows across all viewers ages 25-54. Across its networks, Discovery owns over 20% share of cable viewing in primetime for both demographics as well, winning six of seven nights with women 25-54 and five nights with viewers ages 25-54. When compared to cable competitors, Discovery wins 18 of 21 primetime hours for women ages 25-54 and 12 of 21 primetime hours for adults ages 25-54.
During this year’s 2019 Upfront presentations, Steinlauf touted Discovery’s premium ad solutions and strength and quality of the company’s portfolio, platforms and audience, which set the company apart from competitors. Those solutions are highlighted by Premiere, a package comprised exclusively of Discovery’s biggest hits, with ads airing in A-positions during first-run episodes of Discovery’s top networks’ highest-rated series. Premiere can serve as a strategic addition to advertisers’ primetime broadcast buys and is performing well in the marketplace, with more than a dozen packages already sold. In testing Premiere, Discovery found that when moving $1 million of $5 million from a broadcast prime buy to Premiere, the CPM was 12% lower, the adults 25-54 reach was 11% higher and impressions were 13% higher. Additionally, ad engagement was 46% better according to Nielsen Consumer Neuroscience.
The company’s advanced advertising product, Engage, allows advertisers to specifically target audiences tailored to their brands. The platform is especially effective when partnered with Discovery GO, the company’s suite of 19 TV everywhere streaming apps. With GO, advertisers can connect with consumers who are younger and more engaged. The ad supported GO platform currently boasts more than 50,000 titles available via live and on-demand viewing.
Additional information regarding Discovery’s 2020-21 Upfront, including additional city stops beyond New York, will be shared as the 2019-20 selling season concludes and as the 2020-21 season approaches.