New York, NY – Jon Steinlauf, Chief U.S. Advertising Sales Officer for Discovery, announced today the debut of a new cross-network, cross-platform sales opportunity for advertisers in the 2018-19 Upfront selling season. Called “Discovery Premiere,” the package allows clients to advertise exclusively in a carefully curated mix of premiere episodes from the most coveted series across Discovery’s portfolio of trusted passion brands.
Following its acquisition of Scripps Networks Interactive, Discovery now features a greatly expanded portfolio of iconic superfan brands, beloved personalities and hit series. From Deadliest Catch to Property Brothers, with “Discovery Premiere,” clients can amplify the power of these brands by advertising in premieres of marquee series on the following networks: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, OWN: Oprah Winfrey Network, Animal Planet and Travel Channel.
“Discovery produces more than 8,000 hours of real life entertainment a year and our research shows that premiere episodes of our hit shows deliver ratings 90% higher on average than the prime averages on their channels,” said Steinlauf. “Discovery Premiere gives our clients an advantage they’ve never had before-– the chance to leverage premieres from the greatest collection of brands in media and reach the highest quality, most engaged audience anywhere in primetime cable.”
“Discovery Premiere” offers advertisers impactful, broadcast-equal reach and scale, as well as the ability to reach the coveted, hard to reach millennial demographic and the rapidly growing mobile audience via Discovery’s suite of GO apps. The branded superfan GO apps and sites, which most recently saw Food Network, HGTV and OWN: Oprah Winfrey Network added to the portfolio, bring more than 40,000 episodes of Discovery’s world-class programming to more viewers across all screens at any time. With both live streaming and same day viewing available on the GO apps, they are ideally suited to maximize the power of “Discovery Premiere.”
The new offering provides clients with a “concierge” buying experience while also guaranteeing more efficient CPMs and bigger reach than Broadcast Prime, as well as 100% first positions in commercial breaks.
“Discovery Premiere” includes titles from 30 of Discovery’s most coveted series including: Deadliest Catch, Gold Rush, Queen Sugar, Chopped, Trading Spaces, On the Case with Paula Zahn, Shark Week, 90 Day Fiancé, People Magazine Investigates, Property Brothers, House Hunters and Iron Chef Gauntlet.