Azteca America, a U.S.-based Spanish-language television network operated by a wholly-owned subsidiary of HC2 Broadcasting Holdings Inc., enters this 2019-2020 Upfront with a slate of returning favorites and new shows for the 2019-2020 season. A refresh of the Azteca America brand will soon launch with a new tagline, “Azteca Uno, Todo Somos Uno,” meaning “We are All United as One,” capitalizing on the network’s long-standing relationship with the U.S. Hispanic audience and reflecting all of the 57 million-plus strong Latinos with a $1.3 trillion dollar buying power. AztecaMás, Azteca America’s OTT platform, will expand from a smart TV app into an authenticated app for mobile users, providing greater access to viewers who want content on-the-go. And, Azteca America has recently partnered with beIN SPORTS USA to represent media sales under one unified force in the United States. The partnership marks a television network milestone as Azteca America leads media sales for beIN SPORTS’ English, Spanish-language TV channels and beIN SPORTS CONNECT, the live streaming platform, to cover advertisers and clients under one umbrella on an exclusive basis.
From Craig A. Geller, Executive Vice President, HC2 Network Inc.: “As we enter the 2019-2020 upfront, we are well positioned to serve up a highly-coveted audience to our advertising partners. As a sales organization, we remain steadfast in our approach to be consultative to our clients and provide the resources to understand the audience and connect with the audience. I am excited with our Azteca America broadcast network programming line-up, which combines the quality and consistency of returning series the audience has grown to know and love, and our approach to attracting a new audience with innovative shows, formats and technology platforms. It goes without saying that the incredible sports content and highly engaged viewers on the beIN SPORTS linear and digital channels offer advertisers unprecedented opportunities to speak directly to their passionate community in the language of sports.”
Azteca America continues with its counterprogramming primetime strategy with “Escape Perfecto,” the fastest growing game show program at 7:00 PM in Spanish during the month of March 2019 with adults 18-49, driven largely by males 18-49. Fans can also expect the return of the network’s longest-running franchise series, “Al Extremo,” as well as the return of “La Academia,” the hit music reality show now in its 26th season.
A strong new programming line-up introduces “La Fortaleza,” a reality game show of intense family-friendly sports and reality survival competition, as well as “Game Center,” a fast-paced magazine style show that highlights competitive video gaming and offers rich entertainment content on eSports and the gaming scene. “Ritual” also joins the line-up, a docu-reality series following stories told through the art of tattooing.
AZTECA AMERICA RETURNING PROGRAMMING:
Well known game show hosts Rafael Mercadante and Adianez Hérnandez bring to life “Escape Perfecto,” a fun high-energy game show featuring a team of two contestants working together to complete trivia and physical challenges. In the end, the team must haul prizes from a gigantic cage before the doors slam shut. With questions and physical challenges increasing in difficulty, the team is offered bigger prizes with less time to answer the question correctly. Halfway through, the team will be challenged to escape with the prizes it has, or risk it all for the major prize selected at the beginning of the game.
“Al Extremo” and “Al Extremo Fin de Semana”
“Al Extremo” is a bold newsmagazine show that presents video clips from around the globe covering a range of extraordinary events caught on tape, from gritty moments to humorous videos depicting life’s lighter moments. Tales of human interest, miraculous events and the most audacious entertainment news make for an extreme hour of television viewing. “Al Extremo” is hosted by the well-known and distinguished pair, Juan Barragan and Gabriela Avila. Also, host Gaby Crassus brings the show’s signature thrills to weekends with “Al Extremo Fin de Semana.”
“La Academia,” the highly-anticipated music reality series, returns for its 26th season with an all-star cast of judges and host. Over the course of the season, contestants attend a performing arts academy built entirely within the of confines of the TV Azteca Mexico studios. During their time at the academy, they will learn from instructors who specialize in singing, acting, dance, conditioning and physical expression with the goal of becoming the next big breakout artist.
AZTECA AMERICA NEW SERIES:
“La Fortaleza” is a reality game show and a fortress to besiege. 16 will go in, but only one will conquer. This intense family-friendly sports and reality survival competition subjects 16 “conquerors” grouped into four “tribes” to compete in different challenges that test their physical, mental and competitive skills. Each day, participants are nominated to compete for their position, and by the end of the week, those who lose must defend their stay. Through the process of elimination, only one gets to “conquer” “La Fortaleza,” the fortress, and take home the prize.
With today’s current viewership to eSports and the projected massive increase, Azteca America will launch a branded content show, “Game Center,” a first of its kind in the U.S. Hispanic market. “Game Center” is a magazine style show highlighting eSports tournaments, interviews, latest video games, tips and tricks. “Game Center” has a fast-paced approachable tone and will be hosted by insightful gaming personalities.
Get “inked up” through a “Ritual.” As with every art form, tattoos are intrinsically emotionally driven. Physical pain becomes part of the process and when the skin becomes a canvas, every experience is unique. “Ritual” is a docu-reality series following stories told through the art of tattooing. Each episode features three stories that will breathe life into the art piece with an emotional backstory. The decision to permanently depict their life journey varies. Some are painful reminders of the past, a celebration of life or a dream for a better future.
(Source: U.S. Census Population Estimates; NTI Live+Same Day adults 18-49 Impressions Growth March 2018 vs. March 2019 7-8 PM Strict Daypart Program Data)